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While we're quite sure this is tongue in cheek and an homage advertising pre-feminist glory days, we're still not quite sure what flooring materials have to do with an attractive woman. Created by Shine Advertising, the campaign supposedly "hinges on day-in-the-life moments, in which the oft-ignored flooring actually becomes the focal point of an event." It's all designed to appeal to the Mcmansion crowd who want to feel as if they're a part of an economic class of which they will never be a part. Oh yea, that's aspirational advertising. Basically the point of every ad campaign created. But what's up with the fawning females and that ridiculous copy?
Having disingenuously defecated on the campaign, this might work better as a trade campaign. After perusing through Floor Covering Installer Magazine with its ceaseless parade of dull product shot advertising, this campaign would certainly catch a glimpse from the almost entirely male demo that makes up that industry. See two other versions of the ad here and here.
Newcastle dips its toe into national print media with a gargantuan effort orchestrated by VitroRobertson. To add personality to the popular brown ale they're focusing on out-of-box interactive efforts, like these smoothie and tango ads promoting the beer's smoothness.
Billboard-to-print versions like Snake Farm and Golf Academy present the interactivity opportunity with phone numbers that, when called, allow consumers to audibly experience a smoothness authority lauding the beer.
Our local library had a similar call-in service for children who wanted stories read to them but whose parents were too busy. We hope there isn't any confusion. Imagine the potential havoc of all those latchkey kids calling beer people for a soothing morality tale.
Guys who pump iron are always easy targets for self-infatuated narcissist jokes. But this Sugartown Creative ad for David Barton Gym practically spoonfeeds the smirks to us.
In case you wondered, Monsieur Barton himself is standing dead center. The title of the ad is, aptly, "Irresistible."
Really, could you resist? We didn't think so.
Jetpacks points us to this ad for Cesare Paciotti.
A date rape scenario definitely showcases the dress at a good angle. We often wonder how well our clothes look on us as we lie across the bathroom floor next to a pool of vomit that missed the loo. Next print ad, Cesare Paciotti?
If you've ever read a farming magazine, you know they're full of bland looking ads for tractors, milking equipment, barn stantions, feed mixtures, silage blowers and all sorts of other things you've never heard of. To cut through all that boring clutter John Deere (yes, the tractor people) have, with help from Yamamoto Moss Mackenzie, created some decidedly different looking ads to promote their Farm Plan accounting program.
The two ads, Disco Ball and Skateboard, are certainly not your average milk tank ad and we think we think they just might catch a bit of extra attention from your average farmer.
The Child Health Foundation releases this ad to demonstrate one of the bigger cons of smoking with a very light touch. Copy reads, "Some children get to heaven earlier," and the campaign is by Serviceplan, Germany.
We're feeling a little bummed about it, and we don't even have kids. Or smoke. We wonder if we walked around with little halos on our heads like that and if mommy and daddy just chose to ignore them.
- If for no other reason that to experience a little guilty pleasure, tune into the CW tonight at 9PM EST when the network debuts its American Idol wannbe Pussycat Dolls Present: The Search For The Next Doll.. Singing. Dancing. Girls dressed like hookers. What's not to like?
- After the April issue, Hachette Filipacchi is shutting down its movie magazine Premiere. The brand will live in online.
- The One Club will host its One Show Festival May 8-11 in New York City.
- The Art Directors Club has released its Awards Annual 85, documenting winners of the ADC's annual competition for the best in visual communications worldwide. Check it out here.
- This 70's Tab ad is so sexistly hilarious, we just have to share it with you.
Copyranter began an open dialog with Ketel One vodka in mid-2006 using the company's all-type/lots of white space print ads to do so. Copyranter's latest conversation responds to the distiller's latest headline, "Dear Ketel One Drinker, Not everyone likes Ketel One. Then again, not everyone's tried it" with "Dear Ketel One Maker, Not everyone hates your ads. Then again, not everyone's seen them." You've at least got to hand it to Ketel One for hanging on to the campaign for a while. If for nothing more than to give Copyranter more opportunities to continue the conversation.
Even as it searches for a buyer, men's magazine Maxim is still having fun. For one of its advertisers, Irish Spring, it's created a special, six-page mini-magazine insert that is appearing in the March issue. With a freckled, red-headed, girl-next-door gracing the cover of the insert, Irish Spring will promote a multi-city tour, custom published editorial and the Zagat's Guide to America's top pubs.
- MEDIA magazine names Al Gore Person of the Year. Huh?
- Without a review, Revlon has moved it $200 million from Carat to Initiative. Well, that's gotta suck for Carat.
- Yet another anti-advertising group fights the proliferation of outdoor advertising. The problem with all these groups though is that they use the same techniques all other advertisers do which simply adds even more to the already ridiculously cacophonous level of marketing litter.
- The Oprah Magazine tops this year's AdWeek Magazine 2007 Hot List. Rounding out the top ten are Real Simple, US, More, Teen Vogue, Glamour, Allure, Wired, Martha Stewart Living and The Economist.
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