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"I'm tired of being treated like a number..." laments NY Governor Eliot Spitzer in this print ad for Virgin Mobile in Canada.
The copy goes on to read "At Virgin Mobile, you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."
How very wicked. But revelations of Spitzer's place in the queue (Client #9) at a busted prostitution service come at an opportune time for Virgin Mobile, which only revealed its preoccupation with American politics this month.
Just another instance of Virgin behaving badly.
The winged creature at left is one of the poster children for Liquidnet's Become Supernatural campaign.
We went on the website to find stuff to make fun of but it turns out we liked clicking on the characters, listening to the "whoosh" and watching the brokers' eyes glint. Oh well.
By the way, not to steal Liquidnet's thunder or anything, but if you actually want to buy and sell stocks online, Zecco doesn't charge brokerage fees for up to 10 trades per month. Huzzah.
Leave it to high fashion and Annie Leibowitz to give us a Louis Vuitton ad featuring Keith Richards. Created by Ogilvy & Mather, Richards appears sitting in a hotel room transformed as only Richards could complete with black scarves and skulls.
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Virgin Mobile is so naughty. Check out this political spoof ad that features Hillary Clinton looking into the horizon and thinking, "I wish my bill wasn't so out of control..."
Tagline: "You call the shots." This is for Virgin's new "no-con contracts." (Thanks to Adrants reader Simon for sending it over.)
The ad rings a little like a cheap blow, considering most of Hillary's Bill troubles went down in the mid-'90s and the poor woman is still suffering humiliations galore. Now that PR guy Penn is trying to divorce himself from Camp Clinton, we bet she wishes she could call a few shots right about now.
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We just got a ton of creative from a new Royal Enfield campaign in Delhi. It's called "Trip" -- not to be confused with what happens when you ingest too many of the wrong kind of mushrooms.
Pretty standard profile-of-a-user stuff. Each one has a picture of a dude, his name and his motorcycle, followed by a brief timeline of "whoa!" and "damn!" activities. Each timeline ends with "Tripping ever since," which refers to when they started riding Royal Enfields.
Profile campaigns are sort of like the Zodiac. If you add enough variation and disseminate the ads across enough media, you're bound to trigger an irrational "Hey, that's TOTALLY ME!" in anybody curious enough to linger on the copy.
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To celebrate 100 years in footwear, Converse is welding new icons to old ones in a campaign called "Connectivity."
According to Complex, "cultural heroes" like James Dean, Hunter S. Thompson and Sid Viscious will fuse feet (neat touch!) with Common, Dwyane Wade and Billie Joe Armstrong. Sort of like paper dolls.
See more here.
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This Dubai, UAE campaign for Sony Micro Vault -- created by Promoseven -- is, to say the least, a bit weird. However, we like it. A lot. It's nice when a campaign highlights what the product actually does. In this case, the ability of the Sony Micro Vault to store impossibly large, in comparison, objects. Or data as it were.
A nice touch to the work is the happy grin the rat, frog and squid display as if swallowing something 500 times their size is no big deal. And there's no boring copy. Although plenty of people out there would argue good copy can be just as powerful as a good visual.
To promote its hot new Ariake running shoe, K-Swiss enlisted the face of Sebastien Foucan, the founder of free running. ("Free running" is when you go jogging and, instead of hauling ass around an obstacle, you do an impressive Ranma-style aerial flip over it. Seriously.)
The print ads are very Zen. There's no copy, just images of Foucan being Foucan and a small K-Swiss logo at bottom. They were put together by Perfect Fools which is based in Sweden and the US. The ads will be accompanied by a wannabe-viral (which we haven't yet seen) and a website.
See Foucan variant. We're not really sure whether people will put two and two together and go, "Okay, Ariake = running! Got it." Because we were all, "Acrobatic skater gear?"
After March 1, which is when this site goes live, it may well be the case that finding your match was never easier. (If your match happens to be a two-ton 4 x 4 in gun barrel gray.)
TruckMatch.com is where truck buyers and sellers can find happy harmony with low transaction rates. To generate some love, Kelly/Russell Advertising put together a few B2B spots that draw a parallel between finding mates online -- a tricky business -- and finding the perfect pickup. Here are two more:
o "As with online dating, when it comes to truck buying, it's what isn't revealed that should worry you."
o "Finding the right match online can be tough. Until now, finding the right truck wasn't any easier."
We dig it.
Maybe it's just us but we're not sure we'd stick around the entire two minutes just to find out this commercial is for the launch of French GQ. Aside from the fact we did stick around (after all, that's what we do here) and we knew it was for GQ going in (because we were told). Now, we get that some brands like to do the tease/lead-up-to-the-joke thing but this commercial just goes on and one and on and on and one...and on...with the same joke over and over and over and...well, you get the point.
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