Anything But Cute, Caliber Copies Ass

The joke is so overdone and we really wonder if anyone ever did it in the first place but this copy-your-ass co-op for the new Dodge Caliber, a car created for the 25-34 middle income crowd, just make us laugh. We don't know why. It just does. Maybe we copied our own ass in a drunken stuper years ago and this brings back memories. The campaign will include a slew of television commercials and additional print executions. Pardon the crappy scan.

Deflating Balls Illustrate Negative Effects of Steroid Use

Last night Major League Baseball and the Partnership for a Drug Free America held a press conference to announce a new public service campaign against steroid use. The campaign will consist of television, radio and print work created by BBDO New York. The first spot broke last night and focuses on the harmful effects of steroid use including shrinking manhood as illustrated through deflating balls. Witty.

Yukon Gets Obsessively Passionate, Unquenchably Innovative Microsite

To promote its new GMC Yukon SUV, GM has launched an interesting campaign that uses graffiti-like imagery that's really engineering equations along with a URL pointing people to a microsite called Beyond the Drawing Board. On the site, there is endless information about the vehicle presented within the grafitti-like motif (OMG, did we just use the word "motif?" Please, forgive us. That's like saying "synergy" after the 80's ended.) Upon hearing the audio intro to the site, "What happens when passion becomes obsession? When the need to innovate is unquenchable? When the desire to create is all consuming?", we resisted the urge to respond, "Gee, um, create a piece of Flashtastic orgasmimage that makes our tired old laptop's fan spin up to top velocity in an attempt to cool the burden placed on the processor by all this Flashtastic exuberance."

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Aloha Airlines Deals With Luggage, Not Baggage

Now here's an ad with some moxie if that's the right word. In this ad for Aloha Airlines, we have this couple sitting together accompanied by the copy, "We'll deal with your luggage. You deal with your baggage." Whether that sentiment eludes to the husband's bulging mid-sectional baggage or the personal baggage he burdens his wife with with his apparent smugness, the ad certainly extends well behind the save haven of most ridiculously sachrin airline advertising. The work comes from Hawaiian agency Milici Valenti Ng Pack.

Baseball Greats Featured in Sports Memorabilia Shop Campaign

For its client Heroes of the Game, an Avon, CT sports memorabilia shop, Adam $ Knight Adveetising created a series of posters focusing on baseball greats such as Ted Williams, Don Zimmer, Willie Mays, Earl Torgenson and Mickey Mantle, The posters will be placed in-store as well as at card shoes. A series of print ads is planned as well. Take a look at the campaign here.

Cracked Skull Imagery Delivers Helmet PSA Message

We love PSAs. We especially love PSAs from countries outside the U.S. where creating an ad that dramatically delivers the message isn't hampered by left, right, middle-winged cause groups that feel anything beyond a shot of a smiling baby will be offensive to...well...some small minority no one's ever heard of. So we gleefully share this Berlin-based public serviced announcement encouraging bicyclers to wear helmets.

'Lost' Star Evangeline Lilly Loves Rugs, Does Carpet Ads

AdJab points out 'Lost' cast member Evangeline Lilly is appearing in a series of print ads for carpet maker Karastan. Ads break this month in Architectural Digest, Elle Decor, Traditional Home among others. In an interview on the Karastan site, Lilly tells us she just wanted to be mediocre and was not looking to be anything special. She also gushes about how she loves to decorate.

Outdoor Razor Ad Shaves Grass

Here's an interesting ad for BIC found by Creative Criminal. You don't see outdoor ads like this very often but you should. It's definitely attention-getting.

Reebok UK Signs Teen Boxer For Marketing Deal

Reebok UK is signing an endorsement partnership with British boxer Amir Khan. He becomes the first ever boxer to be signed by Reebok and joins existing sport and music icons such as Manchester United's Ryan Giggs and Streets front man Mike Skinner. The ad, which breaks March 12, is part of the "I Am What I Am" campaign created by New York agency Mcgarrybowen.

Nude French Magazine Cover Catches Eye of Visiting New Yorker

Bucky Turco tells us New Yorker Heron Preston Johnson, attending Parsons School of Design in Paris is suffering from culture shock. Coming from America where all our thoughts of nudity and sex are bottled up, capped and stored on a shelf, Johnson was a bit overwhelmed by the openess the French and many other European nations have about sex and sexual imagery. Apparently, while walking down the street, he was a bit shocked by this ad poster for a French fashion magazine. Se the full image here.