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It seems those in the Pacific Northwest think alike when it comes to travel and tourism advertising. In early September, we took a look at a campaign for Horizon Air which highlighted the 200 mile stretch of Interstate 5 between Seattle and Portland. It's referred to The Slog for all the oddities and annoyances along the way that make taking a Horizon Air (of course) flight to traverse the distance instead.
Unleashing the anachronistic term "housewife" or perhaps simply tossing aside silly, politically correct euphemisms like "stay-at-home-mom," Frozen food home delivery company Schwan's claims (in a headline) "Research shows that 95 percent of housewives could use a housewife."
Now, AdFreak picked up on the lesbian vibe toward which this headline hints. We, contrary to what one might assume, believe that, yes, the job of a housewife, particularly if she's a doesn't-stay-at-home-mom needs all the help she can get. Why trek to the grocery store with three screaming brats when you can lock the snots in their rooms, order from Schwan's and down a gallon of Cookies 'n Cream while issuing missives via laptop to the hundreds on minions you oversee at the office from the comfort of your couch? Minneapolis agency Hunt Adkins created the campiagn.
Ya know...leave it to Che Magazine to disrupt our morning publishing schedule. Here we are trying to bring you interesting and insightful news about advertising and, in particular, Advertising Week and what happens? A hot chic wearing a way too short (oh wait, there's no such thing) skirt graces our screen. And, as if offering herself up to anyone who would have her, her phone number is hanging like a babysitter ad from her ass . As Jonah Hill exclaimed over and over in Superbad, "What the fuck?"
We suppose we have to blame Copyranter for calling this to our attention and, yes, the mighty Advertising Age itself whose Adages blogger Ken Wheaton sent it to Copyranter.
Check out more Che Magazine shenanigans here, here, here, and here,
Leopold Ketel & Partners have created a campaign for the Oregon Humane Society to encourage the last 1/3 of the petless Oregonian populace to adopt. Campaign imagery reads, "End Petlessness: a pet for every man, woman and child." More prints here and here.
And if you have :30 seconds to burn on something that will make you go "awww" for as long as you can exhale and make noise at the same time, watch the TV spot, which looks like it would be more comfortable on CuteOverload.com than on gritty public TV.
- On November 15, Hugh Hefner and his Girls Next Door, Holly Madison, Bridget Marquardt and Kendra Wilkinson, will celebrate the release of Playboy: Cover to Cover: The 50's a DVD-ROM set that includes everything published in the magazine during the fifties.
- EyeWonder, Inc.has announced the launch of InstantWonder, a product that makes it easier for online advertisers and agencies to deliver rich media and video advertising units AOL, ICQ, MSN, MySpace IM and Yahoo Messenger.
- (RED) Co-Founder Bobby Shriver will be awarded Advertising Person of the Year from the Advertising Club at the Advertising Week kick-off luncheon.
2wenty 4our has an interesting collection of print ads that are eye catching in different ways. There's a campaign for Planetaria Mixers that makes cakes so fast you can trow them at bothersome door-to-door salesmen and religious fanatics. There's a Spanish campaign for some sort of deodorant that has women running away from their lovers in their underwear.
There's a campaign for Zu Shoes whose shoes are so hot they leave a trail of spent men behind. There's a Cup O Noodles campaign that oddly places the product in a little cubby embedded in people's stomach. And, of course, there's a beer campaign from Sol which leaves men transfixed by female ass.
When selling men's fragrance, most marketers rely on artist but meaningless photography of alluring situations meant to capture what they believe to be some ethereal state of being obtained only by using the marketer's fragrance. But not Tom Ford.
Ford removes all pretense in his latest fragrance campaign and celebrates what every man wants: to fuck. In this ad, Ford less than deftly places the product in the place all men hope the it will get them: snatch. Crass? Certainly. Objectifying of women? Sure. Attention getting? Most definitely.
Of the campaign, a Tom Ford Beauty Spokeswoman told Women's Wear Daily, "We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance." Sharper and more graphic, indeed.
Hoping, perhaps, to bring back the days of Mia Hamm, Wieden + Kennedy just launched a new Nike campaign for the Women's World Cup with the headline, "The greatest team you've never heard of," which introduces women's soccer's next greats. Illustrating the dedication of the team, the copy in one ad reads, "Together [they] have missed out on 13 proms, 74 birthdays, 21 Thanksgivings and 989 boyfriends." And in an effort to familiarize us with the team, copy in another ad reads, "[the team] includes a tattooed surfer, a scholar, a college football fanatic, a humanitarian and a trucker hat-wearing scuba diver."
- Calling AMC's Mad Men, Dr. Ernst Dichter's The Hidden Persuaders and current motivational research "mostly bullshit," George Parker manages to get himself into Advertising Age and promote his new book, The Ubiquitous Persuaders which, if his past book, MadScam, is any indication, won't be bullshit at all.
- Magazines and newspapers aren't doing anything wrong. It's just that the ads inside them all suck.
- Hyundai's new campaign leaves behind the brand name hoping to leave behind associated cheapness.
- Has anyone else noticed how "bloggy" Advertising Age is getting and how it's now OK to "print" words like fuck and bullshit? We just thought we'd wonder publicly a bit about that.
Tampon maker O.B. has left all the crap about comfort and simplicity behind and zeroed on the product's main benefit: it absorbs a shitload of liquid. Enough said. I mean really. What else can be said about this ad? It's truly brilliant. Maybe a bit gross but brilliant none the less. That is, of course, if it is, in fact, a real ad.