Ads:
Here's a piece that uses Super Tuesday to promote Motor Trend magazine's 2008 Car of the Year campaign.
The heading reads, "America Cast Its Vote. Now It's Time for the Dutch." It alludes to yesterday's bids for the presidential incumbents, but actually refers to how North Americans made the Cadillac CTS its Car of the Year.
Witty and wily, in a vapid sort of way.
The ad, produced by Leo Burnett's Frankfurt-based Ignition Groupoe, debuts in Europe today. Check out the CTS at www.voteamerican.eu.
With Super Bowl XLII behind us, we can now turn our attention to more pressing matters in the advertising business: the use of female cleavage and breast-obsessed men to sell stuff. Yea, yea, yea, who wants to read another story about some stupid ad that uses boobs to sell stuff? Oh, you do? OK, let's continue then.
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Here's a contemporary homage to the classic Volkswagen ads created by Doyle Dane Bernbach, NY. This version was put together by DDB, Paris. Adland has more. Some, like this one, position the 60-year-old van as politically transcendent as well as timeless.
Hey. Didn't the Dharma Initiative in Lost use VW vans?
So there's this BBC show. It's called Neighbours and it's changing stations to channel Five. To make the transition as smooth as possible, Five tapped VCCP, which came up with this sunny little print and bus campaign.
All the characters are featured in ha-ha-you-love-us! fashion, under intersecting street signs that read "Same Ramsay St." and "New home." We were like, Hey, this looks festive. Neat wallabee.
Then we thought, Why are there so many parrots in this picture? The enigma drove us to Google, where we found this.
Suburban parrot diaspora. Only in the wild and wacky UK -- or, in the case of Neighbours, Australia, apparently.
This campaign baffles. While the Family Violence Partnership in Milwaukee wants people to realize statutory rape in a bad thing, the campaign, which features young girls with big (digitally enhanced, we assume) breasts, sexualizes these young girls into objects of desire. Now maybe the campaign is trying to say no matter how huge a girl's breasts are or how hot she might be, if she's under 18, she's still off limits but to "normal" people, it sends a very queasy, disconcerting message.
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In a simple ad which reads, "This is a message from TCM to all the Hollywood screenwriters on strike: Keep it up, guys. After all, the greatest movies have already been written," TCN pretty much craps all over the writers and their ongoing strike.
For Valentine's Day, grocery chain Piggly Wiggly is offering a $5,000 diamond necklace to its Angus beef buyers. The winner will be selected on February 11.
We're weirded out by the contest creative, which feature a woman wearing meat where a diamond should be. Clearly the difference between uncut rock and uncut bloody raw rack is narrower than we thought. Check out the Say it with Beef variant.
If nothing else, we're gonna assume this means we can take Steak and Blowjob Day off the calendar.
Playboy has collected a treasure trove of sexy commercial and ranked the top 21 in it's February 2008 issue. The 21 finalists are ranked in the printed magazine but online they are still open for voting. Believe it or not, we don't read Playboy but AdFreak's Tim Nudd does and he shares some of the rankings.
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Copyranter caught the ad on the back of this week's AdWeek which features 74 year old Julie Newmar - formerly of the original Batman's Catwoman - who is looking to be a a brand's next corporate spokesperson. The ad promises she hasn't been retouched and we must admit she looks pretty good. It's not often you see a 74 year old dressed in lingerie like this. Kudos, we guess. Who knows. You go, girl.
While we think we've seen this campaign before, the onslaught (yes, even we are subjected to that poor girl's plight) of campaign after campaign after campaign has dulled even our heightened sense of advertising awareness. Then again, you all know, when it comes to a certain style of advertising, our senses are always peaked.
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