Does PETA care about fish? If they do, they might not like this new ad campaign from Triumph boats which promotes a Triumph Boat-sponsored "Feeding Frenzy" fishing tournament. With a Game Fish Identification Chart, the campaign, tagged "Good For You, Bad For The Fish," gleefully celebrates the all you can eat fish fry.
The campaign, created by The Republik in Durham, NC, includes posters, print and t-shirts to aid Triumph dealers in co-ordinating their individual fish fry events. And in case PETA wants to stage a protest, The first event will be held January 18 at Merritt Marine in Hillsborough, NC.
FishNChimps tells the hilarious story of how he dozed off on the train with the pages of his GQ magazine open to an ad for John White footwear which falls squarely into the category of "great to look at but not in a public place." Mid-doze, he awoke with a start that seemingly caught the attention of a woman reading the Evening Standard who did her best to politely conceal her chuckle behind the paper after seeing FishNChimps' embarrassment over having been caught with a lingerie-clad booty and a pendulous set of cleavage resting on his lap.
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While Jerry Sobara Furs, according to some quick research, certainly seems to be a real company, celebu-blog Jezebel took a look at the company's latest ad in the December issue of Vogue and wonders if PETA was involved. Positing the ad could not possibly be real, Jezebel writer, Moe, says "I mean, I know fuck-all about fashion, and I know you don't make gold-colored fur jacket with gold buttons and gold bric-a-brac trim. And if you do that, you definitely don't force the model to stand against a bronzy-gold wall and leaning on a gold paisley chair with a mustard-gold gloved hand.
Humorously, the writer also wonders what the motive was behind the casting of the...um...not so beautiful model in the ad asking if Sobara "put out a call for 'pre-op Celine Dion, only 50-75 percent uglier?'" It goes on from there. And we thought we were harsh.
Generally speaking, Celestial Seasonings reminds us of girls with frizzled hair sitting by a fireplace while reading books full of pressed rhododendrons.
Couple that with an unmoving loyalty to our cheery friend Starbucks (our fulfilling relationship has lasted longer than relationships with most human beings), and a college education that taught us the media makes us count calories at the same rate we pop pills, and you've got yourself a kamikaze campaign.
See Fat and Stretchy Pants.
The creative was put together by TDA Advertising & Design.
Something about the design of the fatty coffee drinks does bring those negative words to life. It really looks like fat floating in the Fat drink. And that whipped-cream double-chin? Pure art.
CS' press hombre called this a "sweet-faced competitive campaign." Would it talk you out of a soothing pumpkin-spiced concoction and into some chamomile a la glass mug?
Banking on last year's success, Starbucks is recycling its Pass the Cheer campaign and last year's microsite, It's Red Again.
A Wieden+Kennedy-orchestrated print campaign, which by now should look pretty familiar, will be running in the December issues of Bon Appetit, CN Traveler, Esquire, InStyle, Lucky, O, and The New York Times Magazine. See more cavity-sweet creative: Mint Messenger and What is Cheer?
If we didn't know better, we'd say the copywriters consisted of elves. Or, at the very least, Paul McCartney. (Come on. He wrote Silly Love Songs, didn't he?)
Considering we're still detoxing from a distastefully delightful Popeye's turkey (don't ask), we thought we'd kick off the morning with a campaign loaded with pretty pictures.
So here's creative for The Beat Museum, courtesy of Grey, SF. We hear you'll dig it if you're a big Kerouac fan, or at least somebody who still waves the flag for counterculture (you reverse conformist, you).
The posters will appear in magazines and on bus shelters throughout the hilly city. Website in the works.
We like them -- they've got that classy grit that so typifies the talented (and completely raging) bohemian beatnik. Plus, they teach you stuff without making you feel like a literature-starved ass-hat.
Our favourite is the poster we've affectionally dubbed the "fucking book" poster. Others (also nicknamed by us) include "hitchhiker thumb," "la grande HOWL," "no rules," and "junkies, drunks and criminals."
Euro RSCG, Chicago has awakened pasta brand Barilla from its seemingly long ad-sleep with a new campaign called "Discover Italy. Discover Barilla."
The microsite (disable your pop-up blocker) fuses Italian culture with regional -- and totally pasta-centric -- recipes. While salivating for pesto you can explore Cinque-Terre and Parma, with more locations to come in '08.
Here's a print from the campaign. Just the look of it makes us hungry, and a little lonely for a warm Italian mother clutching a rolling pin.
It's always scary when an ad imbibes you with fond memories that aren't actually yours.
Big, Big BIG news! Long time Advertising Age man Scott Donaton has been wooed by Time Inc. to become the publisher of the company's Entertainment Weekly. Having been with Crain's Advertising Age since 1989, Donaton has seen a lot of changes at the flagship advertising trade publication and has had a big hand in making them happen as well.
As a reader of Entertainment weekly since its early small "e" days, we can't wait to see what Donaton does for the mag. Apparently, it's ad pages are down and it needs a boost. Hopefully, Scott can do it.
In other ad trade mag news, skillfully giving the change a positive spin, AdWeek today announced it will expand its digital offerings (though it didn't offer details) and will reduce the frequency of its print publication to 26 issues a year. Are Jonah Bloom and Rance Crain high fiving each other today or what? Not that AdWeek ever posed even the tiniest threat to Advertising Age. Long live AdFreak!
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These images (1 at left, 2, 3) are part of a Nike campaign called I AM FORGED BY THE ELEMENTS (yeah, all caps). It was put together by Cole & Weber United and will run in Sports Illustrated and on ESPN.
The ads illustrate the carnal athlete who perceives inclement weather conditions as partners rather than as obstructions.
Inspirational and all, in Nike's usual style. No big shocker there. Maybe we'd feel differently about the whole thing if we flipped open a health magazine during one of our psycho winter diet binges and saw a shot of some dude pumping iron in the snow. Tough call outside of context, though.
German pen company Stabilo, much like a 16 year old boy sorting through the girls in gym class to choose the one who will fuel his masturbatory endeavors while trying to fall asleep that evening, has crafted an ad only a 16 year old boy would appreciate. Oh who are we kidding? Every guy from 8 to 108 will love this ad. After all, when it comes to certain thoughts, behaviors and desires, guys never really grow up.
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