The other day AdFreak drew our attention to an Oscar Mayer ad that showcases a tasty-looking flatbread pita under a smarmy but irresistible headline: "Blogworthy."
This marks two blogs that bit the bait. We acknowledge it's sad that a brand can put BLOG in an ad and have at least one love-starved blogger (ME, ME, ME!) clamoring to name-drop them, but hey, it means something when the creators of your childhood anthem finally nods its head in your direction.
Life is complete.
Don't you love those commercials that paint the world as a place in perfect harmony? Where everyone is happy? Where children play together happily? Where everyone is optimistic?
While it always seems to be asking too much, that didn't stop Publicis Hong Kong from creating this feel-good Western Union commercial in which floating blobs of yellow form the word "yes" reaffirming that, yes, life does move forward and people are saying yes to a brighter future.
Oh, and Western Union is there to help that happiness happen.
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Each print ad in this Puma King series features a footballer (read: soccer-player) saturated in a theme shade, visually arresting imagery (three-headed dogs, eagles, dragons, elks) and the aforementioned tagline. See:
o Gold (at left)
o Black
o White
o Red
Diggin' the fantastical, slightly sinister four horsemen motif. It's such a romantic way of saying "our shoes come in many colours."
By the sublime Robert/Boisen & Like-minded/Copenhagen.
Keeping to its preference for minimalism, David&Goliath demonstrate Mammoth Mountain's ... mammoth nature under two-word tagline "Play Big."
The creative is as brusque -- a lot like DDB's "Think Small" ad for VW, but not as wordy, and the concept's reversed: it's not the microscopic object Mammoth's selling you; it's the empty space around it.
See snowplow, see house (at left). All that open space? That's supposed to be the mountain. Same idea with the billboard Steve reviewed here.
Brazilian sound production firm Saxsofunny's launched a print, outdoor and TV-based campaign that gives you something to play with. Under the slogan "Every image has a sound," the ad at left takes advantage of the human compulsion to pop air bubbles for that satisfying mini-'splosion.
We likesy-likesy. Other prints here, as well as a TV spot that ties 'em all together.
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Few airlines can boast stripes different from those of any other, but Air France pimps its merits with shots that diverge from the typical relaxed business-classer gazing mildly out the window.
The copy's nothing to gawk at, a laundry list of amenities that include free Champagne in all classes, good food and big beds. But each piece is punctuated with the whimsical features of a woman, coyly guiding eyes to the Air France logo: it slips, for example out of the sharp point in her white patent leather stiletto heel, and glides like heather out of her disheveled cowlick as she naps in business class.
Slick. It lacks Virgin Atlantic's hot-whip sex appeal, but the low-key approach does Air France justice.
Hoping to take the euphemistic "special" out of "Special Olympics," TDA ADVERTISING & DESIGN/Boulder developed a print campaign that focuses on the sporting similarities between the event you watch and that other one.
"The typical perception of 'Special Olympics' is young children with Down Syndrome, playing track and field. We want to change that," said VP-Marketing Heather Hill of the 2009 Special Olympics World Winter Games. "The majority of our athletes are serious, adult competitors."
There's a brand repositioning worth throwing some weight behind.
Variants include "Slalom" and Ice Rink. If so inclined, you can also read the radio script.
In a set of prints put together by THE REPUBLIK/Durham, boat manufacturer Wellcraft Marine Corp. appeals to salty sea dogs by emphasizing the rugged freedom and independent nature of life on choppy water.
o "Nothing tastes better than freshly outsmarted fish." (At left.)
o "Bowlines moor boats to docks. Windor knots moor men to desks." Ooh, seaman pwnage.
o "You've never been seasick. Bet you've been landsick a few times though."
o "You wouldn't be caught dead with a fruit in your beer. Unless, of course, you were dying of scurvy."
Each bears weathered-looking imagery, a Wellcraft logo and tagline, "The Boater's Boat."
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"The sun goes wherever you go" Nivea says -- not too loudly, either -- in "Church," a tanning oil ad.
No need for sunkissed girls or an exaggerated product demo; a festive beach towel, draped over a skeletal pew in a sunless gray church, does the job fine. It's even a little wity: all that hallowed sobriety, broken by beach gear.
Good stuff by TBWA/Frederick, Chile.
Sensing a recession isn't exactly an enabler for Jimmy Choos and Prada handbags, Saks Fifth Avenue takes on the marketing style of Communism ... and Stolichnaya.
The high-end department store tapped Shepard Fairey, architect of the familiar Obama Hope poster, to infuse worker's morale into its Spring 2009 "Want It!" campaign.
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