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- In the ever expanding quest to make sure every inch of media space contains some elements of its campaign, the Simpson's Movie campaign has hit the pages of Harpers' Bazaar.
- Grow Interactive has created Disco Dream Ride, a site which promotes Lance Armstrong's fan club and the Discovery Channel Pro Cycling Team. Visotors can webcam themselves and affix their heads to character on the site Trailer Crashers-style.
- Eyewonder has launched a Click-to-Call feature or its rich media ad units.
- Naked people, cock rings and orgasm mops get it on for Method cleaning products. These are the ComeClean people.
- The "world's most boring movie" is supposed to promote paint. We think not.
- Here's the full length Obama Girl vs. Giuliani Girl video we tipped last week.
- First there was Diet Coke and Mentos. Now, there's Carlsberg and Mentos. And it's bad. Really, really bad.
AdFreak drew our attention to this wee controversy in New Zealand, which is up in arms on account of Hot Milk, a lingerie mag for pregnant and breastfeeding women.
Images of preggy ladies wearing the racy panties have been dubbed "soft porn" by some.
Jasus. It sucks to be swollen-footed and hormonally out of wack. Do you have to wear parachute underpants and tablecloths too?
Perhaps, in reaction to a luxury jet company using the famed WW II flag image, said it best, writing, "Freedom Honor Integrity. The Freedom to use one of the most revered (and rights-free!) photos in history to sell, yes, trips on a luxury jet. The Honor to use six WWII soldiers--three of whom were later killed in the battle of Iwo Jima--to hoist your sales. The Integrity to...oh fuck it. I am not a patriotic man. I do not "love" my country. I love my parents and my girlfriend. And American icon exploitation is nothing new. But this is just...retarded tastelessness!"
The ad appeared in the Jason Binn-published Hamptons magazine. A reader voiced a complaint to the luxury jet company which elicited a defensive response you can read here. It seems just about anything can be explained away now.
- The death of the page view is now a reality. As of today, Nielsen is expected to announce it will no longer base its ranking on page views but rather time spent on the site. Stickiness is the new auto-reload. Of course, time spent and page view are just one metric among many used based on campaign goals. All have their place.
- Heavy.com and Castrol have launched Heavy Tuning Channel to celebrate the art of drifting.
- Rohit Bhargava has gathered together all the varied methods of marketing used for the upcoming Simpsons movie.
- Following a two year, last ditch effort to rejuvenate Jane magazine, Conde Nast is folding the publication, shuttering the website and bidding adieu to employees.
- Hitwise reports Flickr traffic is up 38 percent over the past four weeks following Yahoo's shut down of its Yahoo Photos and its inclusion of Flickr photos.
- Copyrranter ain't liking the new Ad Council PSA for youth alcohol abuse.
We enjoy this print effort between Greek yogurt brand Fage and jewelry label Honora, in which the latter's pearls are given extra dimension by the parallel illusion of a dip into the rich Greek yogurt.
Fage may ring provincial, but its Ogilvy & Mather billing and collaborative dip-ins with brands like Honora suggest anything but.
Cummins & Partners, Melbourne put together this ad for Multiple Sclerosis in Australia, in which the various body parts of a naked model are stamped with blank expiration dates. The text reads, "When you have Multiple Sclerosis you never know what will expire next."
Way to adopt decadence to educate. Cummins & Partners is the same firm that in March put a coin-operated scientist on the street, also for MS. Clearly these are the guys to go to when you've got a disease that merits discourse.
We felt pleasantly provoked by this ad for Marithe + Francois Girbaud, in which female models take up the mantles of Jesus and the Apostles for The Last Supper. There's also a man that we're guessing is supposed to be a Magdalene, or maybe a Judas, figure.
We love how the viewer is first slapped with recollection of the Da Vinci original, but beyond that the image merits a good long look. The facial expressions are wildly illustrative. And there don't appear to be chairs or table legs.
We think there's something delicious about these Sundek ads by Callegari Berville Grey, Paris. We have no idea what they have to do with surfwear, but something about dripping bodies (albeit with membrane, which ain't exactly sexy) and the promise of giant omelets makes us salivate in a manner most bib-worthy.
Variation here. The sex/egg combination appears to be a French favorite.
Update: Adrants reader Duncan adds depth to perception by noting the surfers must be sea turtles, which hatch on shore and live out the rest of their lives in the water. Ohhhh.
We're usually big typography fans, but, as AdCritic so eloquently points out, this Pearl Izumi ad is bordering on Pearl S. Buck territory.
And not all that well, either. The elitist mini-rant against jogging is cumbersome and a pain in the ass to read. Oh yeah, and way to alienate all of Evian-sipping, yoga-posing jogger-kind. Care to turn off the sprinters and trotters next? We're pretty sure they don't need tennis shoes.
For more runner's manifesto (11 pages worth, in fact), hit the We Are Not Joggers website.
- Reader's Digest has just announced it will now accept ads on its back cover in January...and cut circulation by 20 percent. Hmm. Guess things aren't going so well.
- Any iPhone spoof that has the copy, "I'm drunk as fuck and I'm driving down the Interstate" is good in our book.
- Uppity blogoshereites aren't taking kindly to McDonald's latest blogging efforts in which the junk food giant has enlisted six "mommy bloggers" to tout the wonders of carrying Big Mac in one hand and a screaming two year old in the other.
- As if teachers haven't yet been disrespected enough, The Learning Annex educational institute has offered Paris Hilton $1 million to teach budding entrepreneurs her secrets behind branding.