In lieu of your typical "Got Milk?" stint, Promolac ties milk to everyday passions. Who'd have guessed the stuff of cow udders could be sexy? Not us. Then again, sex and dairy aren't strangers, and it's definitely less "eh?" than this.
Put together by Eva of Santiago, Chile, the copy reads "I drink." Adpunch has more from the same campaign. The others aren't sexy, but they're pretty to look at, and we were getting tired of that bland family sitcom humour-type stuff people are always pulling to push milk.
The Economist was a 2006 Print Ad winner at the London International Awards for this sparing scratcher. The agency responsible is Ogilvy & Mather, Singapore which, judging by the Levi's Copper programming-throwback microsite they did, has a flair for the basics.
We dig a sparing and direct message and thought of tossing in an insinuation of nostalgia-laced laziness just for kicks, but decided we'd hate to be buzzkills for this method. Advertising could use more of it. Plus, the bold red block is growing increasingly synonymous with The Economist, which can't hurt them any.
Though if we were an ad firm working for The Communist, we'd be kind of pissed.
For client Abe Books, the March Hares of Rethink, Vancouver literally rethink the notion of the stodgy rare-bookery. Tagline: "If you can't find it here, it doesn't exist." Imagery: highly unlikely works of fiction and non-fiction, including Everything You Wanted to Know About North Korea, But Were Afraid to Ask.
We dig Abe Books because we recently used the service to land first-eds of Don Marquis' impossible-to-find Archy and Mehitabel, a series of poems written by a sensitive cockroach who types at night (in low caps because he can't hit Shift and reach for another button at the same time!) and his moody feline friend Mehitabel, who believes she was once Cleopatra. Can you think of better lit? We didn't think so.
The fine Balendu has more images from the same campaign.
Chicago's Flow Creative has whipped up a fun campaign for what sounds like a seriously mundane business, Chicago Board Options Exchange which has fun with clown surgeons who don't know how to operate and boxers who think oven mitts will do the trick. This is one of those campaigns that only makes sense if your in the financial industry. Otherwise, when you hear the close of the clown spot which says "when it comes to options, there's no substitute for CBOE." you'll just respond by asking, "Huh?"
The New York Times' Stuart Elliott reports The Week will publish an issue that focuses on environmental issues and in true tree hugger fashion, the issue will only be published online. On April 20, the issue will be available to all, not just subscribers to the magazine. Lexus is sponsoring it and will use the site to promote its hybrid vehicles.
In true fashion, Stuart goes on endlessly so if you're interested in how this will affect the magazine's readership, what other print publications have taken to online either by choice or out of sheer economics, how Lexus is challenging other media to change their game, the pop up stores Lexus created last fall in tandem with Conde Nast and Hearst, the previous promotion The Week did with Philips and this gem: "Single sponsorships, in print and on TV, are becoming popular among marketers as they seek to stand out from the commercial clutter," be sure to read the article in its entirety.
Kenneth Cole is having fun again. This time with AIDS. He's making AIDS fashionable. Well, sort of. Nothing like showing a hot fashion chic to attract attention and then slapping the tagline "we're all potential carriers" to repel with plague-like force. Oh wait. AIDS is kind of like the plague and even hot models can get it so we'll just shut up now and let Ken do his thing.
UPDATE: Even more Kenneth Cole idiocy. This time with weapons of mass destruction.
Um, yea, like does anyone use Wite Out anymore? Like who would need it? It's not like anyone uses a typewriter anymore. A simple tap of the backspace key and you're good to go. Apparently, some people must still use the product as the company still advertises...and rather humorously in this recent campaign which has fun with with missing letters and such. Check it out here. Of course, the whole thing could just be some eager ad student's spec work.
We never cease to be perplexed by this running Converse campaign for Chuck Taylors.
"Get Chucked." Isn't chucking slang for spewing the vom? Is this some sort of lame attempt at reappropriating the term? Maybe Converse should talk to the clever societal puppeteers who managed to alter the meanings of "nigga" and "queer."
We're late getting to these but these Ministry of Health in Portugal ads created by McCann Portugal are great. The imagery is fun and playful but the message is very serious: don't screw around with your health. Be sure to monitor your blood pressure and cholesterol level before it's too late.
In one ad, we see a huge teddy bear dressed as a doctor with a inflatable giraffe/nurse in a doll room attending a sick woman. In the other one, a man is alone at night in an emergency room made with Lego. See both ads here and here.
Bummer. Meredith is shuttering Child magazine. We liked that magazine and used it a lot for clients in its early days buying into its upscale approach to parenting and its decidedly less cluttered and far more easy to read format than Parents or Parenting which, like most women's service books, are flooded with clutter like the automotive section of a daily newspaper. Anyway, the masses love their clutter and cheesiness and Child has lost the battle even though it still has a circulation of 750,000. Mothers primping their five year olds with the latest fashion are crying the world over. It's publisher, Meredith, which following the just axed Premiere and Life, will publish the last issue of Child with the June/July issue.
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