IPAS Puts Pain on the Platform for Women's Rights

ipas2.jpg

Women's health and reproductive rights organization IPAS campaigns to get women to speak up when they've been sexually abused. The ads well illustrate both the rage and sense of isolation that occurs when a person's been compromised. The little tear on the right cheek is helpful too, and the font is nice and raw.

The ads were put together by Santaclara, a spankin' new Sao Paulo agency. Well, this is a good strong start. Ethnic variations for IPAS are here and here.

Written by Angela Natividad    Comments (15)     File: Good, Magazine, Online, Poster     Jan- 9-07  
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Comments

Wonderful! Congratulations!

Posted by: Ray on January 9, 2007 12:11 PM

Genial! Congratulations!

Posted by: Ray on January 9, 2007 12:11 PM

Wow!!!!Wow!!!WoW!!! That is an award winning piece !!! Wonderful !!!

Posted by: Nina on January 9, 2007 12:39 PM

If it's from Sao Paolo, why's it in English? Also, I think it's overdesigined: I keep fixating on the severed-looking neck and exposed muscles. Too grotesque at the expense of emotional impact, maybe.

Posted by: daveednyc on January 9, 2007 01:01 PM

HELLO FREDDY KRUGER!! I agree with Daveednyc. The poster is very much over designed. Most women would probably not even give this poster a second look because its so disgusting. The design should be more comforting.

Posted by: Polycarpe on January 9, 2007 05:48 PM

HELLO FREDDY KRUGER!! I agree with Daveednyc. The poster is very much over designed. Most women would probably not even give this poster a second look because its so disgusting. The design should be more comforting.

Posted by: Polycarpe on January 9, 2007 05:49 PM

HELLO FREDDY KRUGER!! I agree with Daveednyc. The poster is very much over designed. Most women would probably not even give this poster a second look because its so disgusting. The design should be more comforting.

Posted by: Polycarpe on January 9, 2007 05:50 PM

HELLO FREDDY KRUGER!! I agree with Daveednyc. The poster is very much over designed. Most women would probably not even give this poster a second look because its so disgusting. The design should be more comforting.

Posted by: Polycarpe on January 9, 2007 05:50 PM

I SMELL SOME ENVY HERE!!!! The campaing isn't only well done when you talk about the art direction. But the concept is very strong. Sorry guys, but I will have to desagree with you guys. VERY COOL CAMPAIGN !!!

Posted by: Ninna on January 9, 2007 09:48 PM

Polycarpe,
If you want some "COMFORTING", you should be in a beach drinking some "caipirinha". Not creating an campaign about woman who had suffered sexual abuse. Sorry, but I agree with Ninna.

Posted by: Freddy KRUGER on January 9, 2007 09:53 PM

Freaking cool !!!!! I love it !!!!

Posted by: Peeksam on January 9, 2007 09:55 PM

I'm from Brazil and I well know the work coming out from this really cool new agency from Sao Paulo. They are are kicking some ass over here. And this is a GREAT CAMPAIGN !!! I bet we will see it in major awards shows.

Posted by: Sandro on January 9, 2007 10:04 PM

GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!!

Posted by: Desi on January 9, 2007 10:06 PM

GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!! GREAT !!!!

Posted by: Desi on January 9, 2007 10:08 PM

Cool sutff !!! Great art direction !!!

Posted by: Carlos on January 10, 2007 05:28 AM

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