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Altoids' "Oh, the Shame!" campaign compares a boy's first encounter with the curiously strong mints to his first encounter with, well, puberty. "The young have been taught to be wary of all things curious," writer Desmond Lavelle tells Ad Critic. "Be it drugs, sex or the mysterious appearance of hair, they will eventually have to experience such things for themselves. Altoids are no different."
We kind of see the connection there but discussing Altoids and genitalia together in too direct a manner is kind of painful. - Contributed by Angela Natividad
Apparently tissue is experiencing a comeback and Kleenex wants in on hipsters: Our New Oval is a promo for their new oval-shaped tissue dispenser.
Kleenex has been long wedded to the ho-hum quadrilateral silhouette so here's a half-hearted kudos for thinking out of the box. Though their decision to go oval made us recall the logo ovulation critique Hurty Elbow posed about brands who somehow fall under the misguided impression that oval saves sinking ships.
Check out other promo ads here. And since no hipster campaign is complete without one, take the personality test too. If you're curious about Adrants' personality, we are into yoga and wise beyond our years. We don't know about all that om business but that last goes without saying, yeah? - Contributed by Angela Natividad
Who says ski resort ads should all feature generic slopers in big jackets sliding down a sweeping powdery slope?
Stowe gets a little creative, crafting mountains out of whimsical text that's something between a ski bunny's stream of thought and coutourier philosophy. A single splash of color illustrates the Stowe logo. We like. Yes, even if attempts to read the text hurts our necks. Check out more prints here and here. - Contributed by Angela Natividad
Here's a heart warming and well crafted campaign for Canada's Salvation Army that asks us to open up our eyes and notice those who are in need of our help. Called "Invisible," the campaign includes print and TV and illustrates who it's way too easy for us to let those in need slip into the background and be ignored. The campiagn was created by Toronto-based ACLC. Nice work.
Though you may think Adrants is the only entity that writes about sex in advertising, we'd like to correct that myth by pointing you to the Silly Girl who seems to enjoy focusing on the "sex sells" aspect of advertising even more than we do. In no less than two stories, we're treated to an exhibition called Diversity held at Milk Studio Gallery in New York on November 21 to celebrate the U.S. launch of S Magazine, a publication that enjoys crossing the line between mainstream fashion and, well the inevitable conclusion that never seems to be completely fulfilled in most fashion advertising.
Then we're slapped upside the head (or ass, as it were) with oh so shocking ass kicking S&M images all in the name of promoting Umbro footwear. Hmm...we like this Silly Girl.
- If your nose explodes it's because you've just opened the upcoming special holiday issue of People magazine which contain no less than five smell-o-rama ads from Kraft. Oh, and all the rest of the ads in the issue are from Kraft as well. Wear your nose plugs.
- Cynopsis reports "NBC Universal has begun layoffs based on its NBCU 2.0 plan designed to tighten budgets in every department which will increase efficiency company-wide. The broadcast TV side will absorb much of the 700 expected layoffs, with the NBC News division taking the bulk of the hits. In this first round of layoffs, at least 17 employees affiliated with Dateline NBC will lose their jobs."
- This idea is so not new but no there's company formalizing advertising on nightclub wrist bands.
- The poor guys over at Agency.com just can't catch a break.
- Obligatory "hot babes promote TV show" link.
- Somebody likes golf balls.
- Obligatory S & M food promotion link.
Because it's low-key, informative and witty, and because each piece of creative merits a long look, we've watched the ongoing BusinessWeek ad campaign with interest for some time.
This is one ad we really liked, in part because the purple shapes on the brain look vaguely like happy people with their hands in the air. Side effects of reality TV? Probably. - Contributed by Angela Natividad
The scenario: opening the front door, expecting to find a trick-or-treater, and finding yourself as a six-year-old staring back at you. TBWA/Chiat/Day writer Robert Kleman tells AdCritic that this ad "[taps] into the thought that if you were a kid this Halloween, you'd like to be given Snickers." We're happy he explained because we couldn't think further than "Dude. Fucking twisted."
The ad's a photographic collabo between Shawn Michienzi and Julian Wolkenstein. - Contributed by Angela Natividad
These ads remind us why it's important to wear a condom - indeed, even to press condoms into the hands of unwitting couples who may need them more than others. The print reads "Don't forget to use 'em. Please." Nice touch with the baby handing over the protection. - Contributed by Angela Natividad
We dig this series of ads, which are part of Degree's "Little Black Dress Approved" campaign. Aside from the obvious reasons, like the fact they can take this in so many more directions than they could have with the Audrey Hepburn prototype alone, we think the sari girl is hot and we have never seen an Amish woman. Interesting. - Contributed by Angela Natividad
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