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PC Mag Celebrates, Timberland Protects, Adland Solicited

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- To celebrate its 25th anniversary, PC Magazine will launch a year-long celebration, starting with its December 4 issue, which will take an editorial look at the hits - and the misses - of the past 25 years.

- Working with Arnold, Brickyard VFX has created an effect-heavy spot that illustrates how Timberland, well, does something. Of note, the spot was shot in full sunlight.

- Adland received an oddly worded offer to by her site and she helpfully replied in the kindest, most helpful manner so the poor lawyer on the other end might approach things a bit differently next time.

by Steve Hall    Oct-24-06   Comments ()    Bookmark and Share     
Topic: Magazine, Weblogs

AIDS Campaigns Say 'HIV is Gay,' 'Horny Heads Get Lost'

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Beyond Madison Avenue has examined two recent AIDS campaigns. The first, an LA-based campaign which carries the headline "HIV is a gay disease" is causing a stir but if those causing the stir would just read the body copy, they'd know that's not entirely what the ad's saying. The second, a German campaign, carries a racier tone typical of many European ads and cites, "It's easy to lose your head when your horny." Oh, the double (or is it triple) meaning there is just gold.

by Steve Hall    Oct-23-06   Comments ()    Bookmark and Share     
Topic: Campaigns, Good, Magazine, Racy, Strange

Magazine's Culture Mixing Campaign Urges Kindness

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Sort of like Warren Beatty who, facing racial tension in the movie Bulworth said, "If we all fucked each other, we'd eventually end up the same color," this campaign for Belgian weekly teen magazine HUMO presents a culture mash-up to deliver the message that culture mixing makes everyone nicer. As CoolzOr comments, the poster portion of this campaign didn't last long as teens an college kids "borrowed" them for the bedroom and dorm room walls. The campaign appeared in HUMO magazine itself and as wild postings next to posters for candidates running in an election that occurred earlier this month. Belgian agency Mortierbrigage created the campaign. Three other posters can be seen here.

by Steve Hall    Oct-20-06   Comments ()    Bookmark and Share     
Topic: Good, Guerilla, Magazine, Outdoor, Poster, Trends and Culture

Boots Leave Stench Strong Enough to Cook In

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We're not too sure what Sorel was thinking with this one but we know it did not make us want to put their boots on our feet. Or eat that hot dog either. In fact, we're inclined to stay pretty far away from boots so insulated you could cook over them, any kind of food cooked over boots and people that put the two together. We almost wonder if that's what Sorel was shooting for. - Contributed by Angela Natividad

by Angela Natividad    Oct-20-06   Comments (2)    Bookmark and Share     
Topic: Bad, Magazine, Strange

Iran Not Hot on Cleavage

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Gawker reports a Swedish gentleman by the name of Jonathon Lundqvist returnd fom a trip to Iran with copies of several western magazines he purchased at a newsstand. All of the magazines are manually censored blocking out areas of the ad which are deemed to be too risque. It's not the censorship that's surprising but the manual labor involved in black inking all the "too revealing" content

by Steve Hall    Oct-19-06   Comments (5)    Bookmark and Share     
Topic: Magazine, Policy, Trends and Culture

Gawker Craps In Donny Deutsch's Mouth

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In an amusingly scathing piece about Donny Deutsch's Gotham magazine feature "Deutsch Mark," Copyranter, on a Gawker writing assignment, takes a look at Donny's work and concludes it's all just another piece of fat-headed self promotion. Analyzing article word counts, Copyranter finds the Donny, without surprise, likes to talk more about himself and his Big Idea show than the article's subject matter. But we aren't going to complain because, Speedo aside, we'd love to be as famous as the Deutsch man, have out own TV show and have Gawker crap down our mouth too. Oh wait Jessica's gone and we haven't tasted the new shit yet.

by Steve Hall    Oct-19-06   Comments ()    Bookmark and Share     
Topic: Celebrity, Magazine, Publishing, Strange

Nike Represents Motion With Solid Objects

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Wieden+Kennedy Amsterdam has done some nice work for Nike in its Team Nike ACG Fall campaign. The agencies blog explains the thinking behind the campaign made up of motion converted to solid objects representing that motion, writing, "The idea was to capture the fleeting beauty of their performance and turn it into something solid." You can see other ads in the campaign here.

by Steve Hall    Oct-18-06   Comments (8)    Bookmark and Share     
Topic: Brands, Campaigns, Good, Magazine

True Records, Virgin Blings, Disney's Weak, Games Tracked

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- Alluding to porn star Houston's apparent record of having had sex with 620 men in one day, Copyranter marvels at the capabilities of this True dating service model who can seemingly get 1,000 new singles an hour.

- Adverbox has a nice set of Virgin Money print ads which claim "Bling is King."

- Commercial Alert's Gary Ruskin says Disney's recent announcement of new food guidelines are weak and still allow for the marketing and advertising of to much junk food.

- Nielsen Media Research is launching GamePlay Metrics, a new rating service for video games. The service hopes to establish new metrics for the buying and selling of advertising in video games and to track the activities of gamers across other media platforms, such as TV and the Internet.

by Steve Hall    Oct-18-06   Comments ()    Bookmark and Share     
Topic: Magazine, Online, Policy

Jewelry Ad Draws Crowd Next to Breast Implants

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While we'd agree with Adrants reader David Panaccione that breast implants could certainly be categorized as "something that draws a crowd" as this Silpada Jewelry ad opposite a Glamour article on breast implants reads, but we're not sure breast implants give "more time for myself" as the ad also reads. Implants may certainly draw a crowd but if a crowd is drawn, there's not much opportunity to be by oneself. Anyway, the juxtaposition of thr ad and the article is marginally odd.

by Steve Hall    Oct-17-06   Comments (1)    Bookmark and Share     
Topic: Magazine, Strange

Suzuki Illustrates, Chaos Conferenced, Tweens Over Sexed

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- These BBDO-created Suzuki ads have some very intricate and intriguing illustration.

- Beginning November 17, the University of Texas in Austin is hosting Chaos 2006, a two day event focusing on the crazy changes going on in advertising. Yes, Bob Garfield will be in the house.

- Of you're sick of sponsoring that same old boring sports for your marketing programs, you might want to check out this combination of volleyball, soccer and gymnastics called Bossaball.

more »

by Steve Hall    Oct-15-06   Comments (1)    Bookmark and Share     
Topic: Campaigns, Good, Industry Events, Magazine, Racy, Sponsorship, Strange, Trends and Culture

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