As part of a new campaign which will included magazines and TV, Cadillac's new agency, Boston-based Modernista, will also use wild postings in several metro areas in an attempt to get its jiggy back and reel in some new demo segments the automaker is calling "alphas," move-ups" and "hot moms." Recent research the company did revealed many people younger than the typical Cadillac demo were familiar with the Escalade, likely due to its hip-hop status and appearances on HBO's The Sopranos, but didn't know the company had any other relevant vehicles. To address the desire to retain existing older customer while bringing in new, younger customers, the campaign will bring on a little attitude, highlight the insignia and explain the model line-up. The campaign breaks in August.
It seems Kate Moss has made it perfectly fine for brands to use spokespeople who live the drug lifestyle. Fashion brand Adriano Goldschmied has hired artist, photographer, graffiti writer and self admitted coke user Dash Snow to appear in several ads promoting the brand's jeans. But it's all perfectly fine. After all an under the radar personality like Snow which only the hippest of hipsters has heard of is perfect for a fashion brand that only the hippest of hipsters has heard of. Snow's aunt, Uma Thurman, must be quite proud of her nephew's accomplishments.
Adland points out Liz Hurley will be the new celebu-face of Jordache jeans, a company that had its fashion fame back in the 70's. Hurley, who isn't exactly a celeb with all that much "hip/cool/spend way too much on these jeans because I'm wearing them" factor, will appear in September issues along with the Jordache horse. The ads, shot by Michael Thompson, will promote the company's Legacy line which will be available only at Macy's. Hmm, I guess there isn't all that much hip factor needed if that's the only shopping audience on which the company is focusing.
- Here's a couple (1, 2) of new ads for Brine Lacrosse featuring lacrosse athletes who, in their own words, tell stories about how they became the person they are today. If would could read the copy, we'd tell you if they were good or not.
- Pigeons staged a protest in Toronto's Queen's Park to voice their jealously over not being part of the Toronto Zoo animal country club. Protest images here and here.
- To call attention to the Charlie Higson Young Bond series of books which focus on the life of a young James Bond, Cake has created an engaging microsite with book features, forums, games, downloads and a newsletter.
- George Parker says Niel French should step in and takeover for departing Cannes Lions CEO Penny Reid.
- Oh, and we're just not gonna write about that stupid Emily and Steve fake billboard/blog thing because, well, we don't feel like guessing and we're just gonna wait until all is revealed.
- But, we will write about this cool, twisted lamp post in Antwerp featured on CoozOr which promotes Superman Returns because, well, because there's booty in the shot and we haven't fulfilled our booty quotient yet today.
- Copyranter points to a couple campaigns that seem to require those who purchase a condo to be at least as tall as the condo tower and those who want to work at Radio Shack must be extremely overjoyed.
There's nothing like a campaign focused towards women in mini skirts laying drunk on the sidewalk with their panties exposed to get the world writing about it. Yup. The Suffolk (England - the only place this kind of campaign could happen) police, continuing their "Lock Em' Inn" campaign which urges people not to misuse alcohol, have published a Conde Nasty-like magazine called Safe! that, through its tongue-in-cheek lifestyle editorial approach, continues to urge women not to drink too much, not to wander around alone and to make sure they get home safely - with their pants on.
From AdArena, a blog with the tagline "sex sells" comes a couple of ads for Legends condoms which does pretty good job unselling sex. That is, sex without a condom. Using the fear of children many people have before actually realizing children can actually be a good thing, Legends has captured a few kids behind its condom material horror movie poster style.
As an inside joke and in a nod to the United Arab Emerites' practice of censoring magazine content the government doesn't like, Wonderbra has turned the tables and censored its own ad but with a twist. Because the Wonderbra worn by the model in this ad apparently made her breasts so big, it took much more black marker than usual to cover her protruding breasts. In an insiderish manner, it illustrates the wonders a Wonderbra can provide while living within the boundaries of the country's censors.
We know an ad with a girl dressed in pink sucking a lollipop seductively peering towards you as though she actually had an interest in you rather than the fact she's simply being paid for that look is nothing new. What is new is a girl sucking a lollipop seductively peering out at you while wearing a pink sneaker. This ad for Converse is just weird enough catch your attention while, at the same time, make you wonder what it would be like to untie that shoe.
For the sole purpose one sex is featured far more than the other here on Adrants, we bring you this ad campaign for Abercrombie & Fitch filled, as they always are, with hot guys who have nothing better to do than workout all day, stare at themselves in the mirror and gaze into the lens of cameras. See more of these ripped dudes here.
Now here's an ad, or at least we think it's an ad, you don't see very often. Oh wait. Did we just forget we're talking about advertising here? Sorry. Of course we've seen all kinds of ads like this before tantalizingly displaying various body parts for the sole purpose of selling something. So it's without surprise that Hyundai has gone the bitchin' booty tat route. OK, so it's a more like a hip/thigh tattoo but that didn't make for a goor headline.