Asking for consumer opinions and airing them as ads is super trendy, and Monster hops on the clue train with Monster Works for Me, a campaign running on just about all iterations of traditional media to ask us why we do what we do.
Created by Brand|Content out of Boston, it "recognizes the multiple reasons why people work and the passion that drives them," says agency CEO Doug Gladstone. "In short, no matter what you do, or what you'd like to do, Monster has the tools and resources that can help you find the right match, so you can be successful at whatever you pursue."
While we can't claim it pulls much creative weight it certainly moves the long-dormant Monster in the right direction as people are more interested in what they have to say than what companies have to say anyway. And it definitely helps to play mirror. So cheers to Monster.
When you think about it, what did grades really say about you anyway? Allens Arthur Robinson pairs up with agency Westgate & Friends for a doodle campaign to demonstrate creativity is better gauged in idle scribble than on a transcript sheet. Text speaks to a demo of somewhat self-entitled Echo Boomers who just want somebody that understands them.
About friggin' time somebody cared about how awesome we just happen to be, though upon visiting the website we're still warmly invited to fill out the standard app with resume and do the interview rounds. We're not sure how compelling your earnest doodles will look to the irked paralegal whose job it is to take notes on you. Still, we dig the intention.
Check out the campaign file, sniped from our buddies at Best Ads on TV.
We've all had those moments of frustration when that Kiss track doesn't make blood curdle in our living rooms the way it would live. Hi-Fi Klubben illustrates the quiet angst musical elitists - er, purists - feel when their synthesized sound of choice just ain't jiving right.
The print reads, "Something wrong with your favourites? Change your stereo! Hi-Fi Klubben." AdPunch has more including a depressing Like a Virgin throwback that may be closer to the truth behind the scenes than we'd like to think.
How could we possibly forget? We grew up skiing and still do. We subscribed religiously to Ski and Skiing and Powder when it made its entry. We even owned Lange boots but we only have vague memories of the Lange Girls which graced the pages of Lange ski boot ads for years. Perhaps, the parents tore out the Lange ads before we were able to read the magazines. Perhaps we have a horrible memory. Perhaps we were so infatuated with Jonna Lee we didn't have time for anyone else. Anyway, the Lange Girls are back. Or they never left and we never noticed. Now, though, Lange is using female sports figures rather than models such as U.S. Ski Team member Julia Mancuso who's gracing the current campaign.
Oh we just can't pass on featuring one of our favorite, over-the-top Bond girls Zena Onatop aka Famke Jansen who is appearing in a "Be An Angel For Animals" PETA ad. Famke and PETA want us to be nice to dogs this holiday season. The ad, shot by Andrew Southam, was unveiled at an event yesterday in LA at Runyon Canyon Park. So don't crate your dog when you go to the inlaws for Christmas this year. Call Famke and I'm sure she'd be happy to come over and watch your dog.
- As AdFreak points out, Chysler may want to revise the ad it has placed introducing the Time PErson of the Year. The ad's headline reads, "You might not be the Time Person of the Year." Oops.
- The controversial PayPerPost, a service that pays bloggers to write things about brands now requires those bloggers to make not of that on their blogs. Since the disclosure is not on a per post basis, this simply calls into question the merits of every single word ever mentioned on the blog.
- Esquire gives a nod to the 2003 Pop Montreal Festival poster with its current cover featuring George Clooney.
- Looks like Channel One, the company that pretends to educate kids but is all about delivering ads to them, is in trouble. Complaints have increased. Revenue is down. Regulation looms. A sale is possible.
- Yet another spoof of Dove's Evolution.
- Greenpeace continued its efforts at calling the public's attention to Apple's apparent less-than-green approach to manufacturing its computers by shining green lights on the the company's 5th Avenue store in New York City last Thursday night.
Givenchy once said something about how elegance can always be found in the simplicity of a straight line. We totally slaughtered that. In any case, we think the philosophy is well-demonstrated in this ad for Pinar by agency Tempus.
The headline reads "Investment for flavour"; the body says, "Pınar, Turkey's 31 yeared flavour brand, is continuing to grow with your investments and add flavour in your meals."
We're not sure what they sell considering the first image we saw on their site was this one, which intensely perplexed us, but we'd probably buy forks from them. - Contributed by Angela Natividad
nudges us over to an odd ad
for a Mia Hamm interview about the twins in her tummy. The image gave us a somewhat disturbing mental picture of twin knee-sock-wearing socker players kicking like crazy in the leathery interior of their soccer ball mum. "These babies can kick!" says the cheery-as-hell 34-year-old legend.
Weird. But we're fond of Mia because she did those cute "anything you can do I can do better" ads with MJ before he got lame. So congrats on the pair! - Contributed by Angela Natividad
Publisher Emap has shuttered the U.S. edition of its lad book title FHM. Apparently, the title isn't growing as much as the company would like. The U.K. edition of the magazine and the FHM's U.S. website will continue operation. Who new there cold be such a thing as too many scantily clad women for the market to bear?
It seems silicone breast implants and Scientology are two topics Entertainment Weekly would rather leave alone lest it spark fury among the Hollywood elite that makes its existence possible or raise the ire of Tom Cruise's lawyer Betram Fields. The magazine rejected a TDA Advertising & Design-created campaign for outerwear company Cloudveil Mountain Works' new Hollywood skiwear line. The campaign was intended to reach Hollywood elite during the Sundance Film Festival and other events held at Aspen and Vail ski resorts.
One ad pictures a mock Aspen street sign, stating "Silicone implants begin to freeze at -10˚ Fahrenheit." Additional text, underneath inset photos of three Cloudveil jackets, read: "We'd like to remind you Hollywood types to dress accordingly." A second ad showed a Cloudveil jacket over copy reading: "We wanted celebrities visiting ski towns to know about us. It was either run an ad in this magazine, or become scientologists." See them both here and here.