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Santa Clara agency throws together several ads for Unifieo's Export Quality Courses, programs made to teach Brazilian youth global skills. The ads encourage them to take the courses, which could lead to positions better suited than under-the-table positions for the self-entitled and sexy. There's also an au pair and cook variation.
We think the imagery is gorgeous and mixed with subtle irony. While Brazil trains youth to find better jobs outside the country, American post-collegiates break the doors down in Europe and South America for plebe positions, aspiring to live out overseas fantasies that would do Marie Antoinette justice. Priority issue? Despite the uncute factor of underpaid all-hours work, Brazil sees no end to young hot foals willing to take them.
While we're not going to get all descriptive about what guys do alone in bed, we are going to marvel at how wonderful it might be to have bed linens like the ones here created by Duval Guillaume Antwerp for their client Che Magazine. On those lonely nights when you just can't get the real thing, a nice, soft set of sheets and pillows emblazoned with your dream hottie just might help you fall asleep more easily. And yes, we hope that's all you'll be doing with the sheets.
- Maxim Magazine is doing it usual annual Super Bowl extravaganza. This year, the magazine has dubbed Miami's South Beach Hotel De Maxim and all kinds of European-style luxury will be in the house with sponsors including Cadillac, Absolut, Coors Light, Samsung, Under Armour, GoDaddy and others.
- Brent likes this Georgia Lottery ad and its Asian concept but thinks the voiceover ruins it. We tend to agree.
- Deutsch is celebrating today as GM announced the shifting of its account from Goodby, Silverstein & Partners without review.
To celebrate the opening of its performance store last fall, Adidas released an ad with its three telltale stripes running up the Arc de Triomphe. As a general rule we like the fusion of contemporary culture with traditional icons. So the ad is interesting in that way but there's not really much else going for it.
Unless you consider contentious social sentiment. The French, who just last month tweaked out over the rampant commercialization of the Champs, must not be too stoked about it.
We laughed ourselves to pieces when we saw this ad for Brother Innobella's DCP-330 C printer. To promote the theme "Colours that stay longer," three oblivious wankers dressed like printer colours hang out past their welcome at a closing bar. Work is by Duval Guillaume, Antwerp.
The douchey be-suited hangers-on drew comparisons between Teletubbies and The Wiggles, two kid shows we find strange but obnoxiously watchable for a reason that lies beyond us. We generally just contribute it to dysfunction on our part but this ad made us feel better because we think somewhere behind Duval Guillaume's walls are a few creative directors suffering the same affliction.
This series of ads for Condor Child's Toothbrushes gets the point across and probably attracts their demographic of choice in a big way.
We played with the idea of how awesome it would be to have a toothbrush with a crayon on the other end, then realized that initiative may result in a completely opposite effect from this ad. When you're a kid, it's amazing what seems worth eating. We preferred glue ourselves.
The agency responsible was OpusMúltipla out of Curitiba, Brazil.
We're not really sure what Royal Elastics is trying to say in its current Andy Warhol print series. We know it's for their Warhol line of shoes. But what's with the banana? Bananas, shoes, bananas, shoes, elastics. There's a shaft joke just waiting to be made here but we can't do it without feeling inappropriately grimy after reviewing Match.com's chaste new ad approach.
London-based Lunar BBDO doesn't just want to find a typographist, they want to find the typographist. To prove worthy of this destiny, the right candidate needed to decode a want ad cryptically written in Webdings, Zapf Dingbats and Wingdings - picture fonts that appear in everybody's Word program for reasons we never understood. We also suspect they're the language of preference for the makers of crop circles.
Copy reads, "Mac-based typographer/designer wanted. Award-winning ad agency seeks help with its Mac/design output. West End space provided in exchange for negotiable hours of work. Contact Daryl Corps on 07802 499 658." The ad was disseminated at art colleges and typography mags. And apparently it really did nail a hire.
Kudos to Lunar for being far cleverer than we, because when we need new hires we get drunk and try releasing smoke signals in the shape of martinis from our backyards. This has yet to yield interest outside of the local police force, and the occasional cat.
Ah,yes. The wonderfully sexist attitude of those Europeans. Oops, we mean sexually liberated. Where else can you find a campaign that so openly fantasizes about how life would be if a man designed it? Oh wait, everywhere, but just go with us on this one. You know you'd never see a milk maid like this from Hood or Garelick or any other milk make in America. Maybe that's because this ad isn't for milk but for the Belgian men's magazine Che.
Not that anyone actually gets their milk delivered to their house anymore but thank God we can at least fantasize about it vicariously through an ad campaign. Thanks, Che. Oops, thanks Duval Guillaume. They created the ad.
What exactly is this ad saying? I have breasts so I'm not smart enough to read The Economist? I show a lot of cleavage so I don't have to be smart to get what I want? I wear a Wonderbra so every man is at my beck and call? I'm a stupid female that thinks my breasts are more powerful than my brain? OK, maybe that last one's kinda true for some but still. Perhaps Linda Foster is just so cool for wearing a Wonderbra that intelligence like The Economist are just beneath her. Maybe the Wonderbra is so effective it makes her breasts so huge see can't see over them to read the magazine. Please. Explain this ad to us.