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Copyranter wants to make sure we appreciate the "pure stupidity" of local car dealership advertising by highlighting this print campaign from Massachusetts car dealer Ernie "Come on Down" Boch. in which Boch mimics the famous Coppertone bare butt kid ad. Yes, having worked on a few car dealer accounts, we can attest the segment is rife with stupidity, fat egos and illogical thinking. However, car dealers, more than any other, care only about what sells. If your campaign doesn't do it for them, you're out on your ass faster than a car salesmen can say, "What can I do to make this deal happen today?" We're not sure this Coppertone ad will sell much so we're going to file it under the ego ad category. And, in the auto dealership business, there's no shortage of those.
AdArena stumbled upon an ad for Chantelle Push-Up bras that indicates women might need to do a bit of alteration to their little black cocktail dress to accommodate the uplifting qualities of a Chantelle Push-Up bra before they strap themselves in. That, or, once again, it just proves the right choice of image is far more powerful than even the most beautifully written copy. Or, more accurately, it just proves we're obsessed by women in little black cocktail dresses wearing push up bras. Or, most accurately, it proves that sex, well, just sells. Excuse me while I run to the store and buy a Chantelle Push-Up bra for my girlfriend. Actually, scratch that. She doesn't need any pushing up. Far from it. I'll just go get the little black cocktail dress. Wait, wasn't this an ad for a push up bra? So confusing. Oh well, Chantelle's loss.
While it seems the entire world is caught up in one gigantic World Cup Football frenzy, not everyone is a fan of the sport. In light of that fact, Belgium's Channel Two promises to provide some alternative entertainment and this ad gets that point across very clearly. Duval Guillaume created the campaign.
In advertising, most always, a well chosen visual always beats well written copy. This is evidenced in a print campaign for Baygon bug spray in which the results of reacting to a bug bite are displayed. The campiagn was created by FCB Wlka, Delhi.
Ad babe Advergirl, who we are beginning to like more and more, found this ad for car maker SEAT Altea in which a pregnant woman is pictured sitting on the hood of the car. Advergirl mentions this trend towards making pregnant women look hot can only lead to the next advertising oddity, making "diaper-bag-toting, exhausted, mother-of-a-two-year old hot, too." That might be interesting to see and, of course, would be the next logical step in America's progression toward politically correct nirvana.
Today, in the category of business to business advertising, we have this campaign from Chicago-based Hadrian's Wall for the Bulletin of the Atomic Scientists. Yes, we said, "Huh?" as well. The bulletin, which has been around since just after that lovely time when we figured it would be OK to bomb the crap out a county to end a world war, is affiliated with the University of Chicago and focuses on global security issues and the assessment of nuclear danger. The campaign is intended to lessen the intimidating factors of nuclear danger and broaden the publication's circulation. This, and we're serious here, is done through the concept of showing a child's night light and the security that imagery connotes. Click the image to see a bigger version of the ad.
Copyranter thinks this ad for Heads and Shoulders Dandruff shampoo which uses some sort of scalp-based play book diagram with references to starting at the line of scrimmage when the goal is healthy hair is a perfect example of an ad that tires way too f'ing hard. We'd agree.
With a bit of sleuthing, Ad Age has learned killed-by-blog, women-are-crap, families-are-for-sissies Neil French will launched a new - as if we need another - global award show for print advertising. Apparently, he seems to have softened his viewpoint on women because he's (gasp!) working with a woman, London International Awards Owner and President Barbara Levy, to develop the awards. Due to some URL and business registration information dug up by Ad Age, the name of the awards may be World Press Awards which, oddly, makes it sound like a public relations award show. And yes, as we read the Ad Age article, they're still doing that ad impression increasing, automatic page reload cheating thing. For shame.
Anyway, newspapers and magazine are likely very happy an entity has been created to celebrate their, shall we say, not so healthy industries. No date has been set for the show but Ad Age says a call for entries is expected around September.
Speaking about the computer as if it were an extension of one's self, HP has launched a new ad campaign that celebrates (over analyzes?) the relationship between computer and human and how it is "one of the most personal things you own," " your own broadcast network," "your private media empire" and "it's your life." There are tinges of past Apple campaigns the the recent HP images campaign embedded in this campaign. One spot, hosted online, ends with a virtual desktop which you can drill into as if it were your own. Unfortunately, one of the spots ends with that nasty, consistency-ruining Intel ending. But, with all the monet Intel throws at computer makers just to show that logo and sound bite, we're stuck with that for a long time.
Zip Internet is running an interesting campaign that illustrates how easy life would be if it were able to be controlled with web navigation commands such as Delete, Refresh, Back, Open and Stop. Nice campaign.
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