With a bit of sleuthing, Ad Age has learned killed-by-blog, women-are-crap, families-are-for-sissies Neil French will launched a new - as if we need another - global award show for print advertising. Apparently, he seems to have softened his viewpoint on women because he's (gasp!) working with a woman, London International Awards Owner and President Barbara Levy, to develop the awards. Due to some URL and business registration information dug up by Ad Age, the name of the awards may be World Press Awards which, oddly, makes it sound like a public relations award show. And yes, as we read the Ad Age article, they're still doing that ad impression increasing, automatic page reload cheating thing. For shame.
Anyway, newspapers and magazine are likely very happy an entity has been created to celebrate their, shall we say, not so healthy industries. No date has been set for the show but Ad Age says a call for entries is expected around September.
Speaking about the computer as if it were an extension of one's self, HP has launched a new ad campaign that celebrates (over analyzes?) the relationship between computer and human and how it is "one of the most personal things you own," " your own broadcast network," "your private media empire" and "it's your life." There are tinges of past Apple campaigns the the recent HP images campaign embedded in this campaign. One spot, hosted online, ends with a virtual desktop which you can drill into as if it were your own. Unfortunately, one of the spots ends with that nasty, consistency-ruining Intel ending. But, with all the monet Intel throws at computer makers just to show that logo and sound bite, we're stuck with that for a long time.
Zip Internet is running an interesting campaign that illustrates how easy life would be if it were able to be controlled with web navigation commands such as Delete, Refresh, Back, Open and Stop. Nice campaign.
So am I supposed to buy this deodorant because there's hot roller girls in the ad or am I supposed to show this ad to a woman who finds green underwear and fish net stockings appealing so she can buy it? Please. Help me out here. Who is Right Guard selling to here? What's the message? If you're gonna pull the hotties out of the closet for your ad campaign, at least be clear on who's supposed to get excited about them.
On May 23rd, Blender magazine, along with with DKNY Jeans, will celebrate its fifth anniversary issue with a Birthday Blowout party at Studio 450 in Manhattan. The party, also sponsored by Ford Mustang, Virgin Mobile and Patrón Tequila, will feature live performances from rapper Ghostface Killah, London's indie-rock artist Art Brut and a DJ set from New York's, The MisShapes.
Leave it to Axe, which, by the way recently became the number one deodorant, to leverage every possible sexual angle available in its advertising. This ad, along with its headline "It Can Happen Anywhere," clearly reminds us that, yes, it can, in fact, happen anywhere.
While this ad for a McDonald's store opening in India, as pointed out by AdFreak is, in fact, well, freaky, it's still far better than any other McDonald's ad we see in the States. Why does our McDonald's advertising have to be so boring?
In a shockingly age appropriate move for any entity remotely related to the youth obsessed advertising industry, L'Oreal has signed a deal with movie actress Diane Keaton to front the company's Age-Perfect line of facial creams and makeup. The campaign, breaking late summer and created by McCann Erikson, will consist of television and print. In a statement, Keaton gushed as only Keaton can stacatto-style, "I love that L'Oreal is a company known for empowering women. I also like how L'Oreal is very involved in charity work. I love that L'Oreal is found all over the world and is made for women of all ages, and for women of all skin and hair colors."
It's always great to see a pair of Levi's worn so tightly, almost nothing is left to the imagination. In fact, it's actually better to see a nice ass tightly clothed than naked. Oh, who are we kidding. We love this ad from Levi's that leaves absolutely nothing to the imagination.
Let's see. A magazine gives you a few pictures and words 12 times a year. The Internet offers billions of pictures of women in various stages of undress and enough online games to play until one is 152. Marketers screw up a lot of things but they're pretty good at following the eyeballs. Mediaweek Monitor says ad pages in men's magazines have dropped four percent through June. Conde Nast admits they had a terrible first quarter for Details.