Right Guard Roller Girls Deliver Confusing Message

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So am I supposed to buy this deodorant because there's hot roller girls in the ad or am I supposed to show this ad to a woman who finds green underwear and fish net stockings appealing so she can buy it? Please. Help me out here. Who is Right Guard selling to here? What's the message? If you're gonna pull the hotties out of the closet for your ad campaign, at least be clear on who's supposed to get excited about them.

by Steve Hall    May-17-06   Click to Comment   
Topic: Bad, Brands, Magazine   

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Comments



Comments

So my boyfriend and I say this tv commercial lastnight and it SUCKS..... One of the worst ones we have seen.

Posted by: Kat on May 17, 2006 3:02 PM

So my boyfriend and I saw this tv commercial lastnight and it SUCKS..... One of the worst ones we have seen.

Posted by: Kat on May 17, 2006 3:05 PM

I saw this commercial on a skateboarding championsip which they were sponsoring.

They are clearly targeting "Cool, non-conformist jock," which sounds like an oxymoron, but if they stick to skateboarding, river rafting, bicycling and other "nerd sports" they might just pull it off.

Posted by: zen wizard on August 22, 2006 5:00 PM

YOU CALL SKATEBOARDING A NERD SPORT? YOU CAN GO SCREW YOURSELF YOU TENNIS PLAYING PIECE OF CRAP

Posted by: Emile Melki on February 15, 2007 11:58 AM

YOU CALL SKATEBOARDING A NERD SPORT? YOU CAN GO SCREW YOURSELF YOU TENNIS PLAYING PIECE OF ****, i wish i could curse in this THATS NERDY

Posted by: Emile Melki on February 15, 2007 11:59 AM

YOU CALL SKATEBOARDING A NERD SPORT? YOU CAN GO ***** YOURSELF YOU TENNIS PLAYING PIECE OF ****, i wish i could curse in this THATS NERDY

Posted by: Emile Melki on February 15, 2007 11:59 AM

I assumed it was for women, and thought it was brill; but I am guilty of owning both fishnets and rollerskates... so I would.

Posted by: katie craig on April 26, 2009 8:26 PM





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