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- This Saturday, HighBeam Research is opening up their premium online subscription service to everyone for the entire day. Nothing like forcing the industry's research enthusiast to work on a Saturday.
- Dutch actress Halin Reijn explains her recent nipple slip at the premiere of her Paule Verhoven-directed film was a planned stunt for Pink Ribbon during the Netherlands Breast Cancer Awareness month. If only Tara Reid thought of that when she revealed her newly created jug to paparazzi a while back.
- Pace Communications, publishers of Quince Girl magazine, has launched Quinceanera Eleganta, a catalog for the U.S. quinceanera. Quinceanera is the lavish, wedding-like celebration of a Hispanic girl's 15th birthday.
- Gateway announced it will award its mdia account to Initiative who peviously handled the account up through 2003 when Carat took over.
Certainly if the product is adult-focused and the intended target audience is to be adult then by all means, pulling out the big grown up intentions and inserting them in the ad makes all the sense in the world. After all, sexy lingerie can most certainly cause pregnancy and it's a marketers duty to notify potential consumers of this danger.
Juicy Couture released a weird print ad featuring old women with cotton candy hair standing beside a more conventional model. Hmm. Well, we knew Sophia was going soon, but couldn't they have done a better job of replacing her? - Contributed by Angela Natividad
In a new campaign called "So You," Thomasville juxtaposes furniture with women's bodies. This is kind of neat if you ignore the fact the whole push for women's individuality, rights, etc, etc, has been about avoiding that whole uncomfortable tendency to compare women to objects. Then again, being paired up with a nice curvy vase is a little flattering. But a fucking stuffed couch? Come on! - Contributed by Angela Natividad
Edit - Oops, the vase is a couch too. Even better.
Eschewing the usual high fa luting style most European brands adopt when marketing their fashions, European denim company Lee Cooper, with help from Gyro Worldwide, is launching its brand in the U.S. with a decidedly more playful, working class approach. Oh yes, the sex and hotness are still there but not in that GQ-like style. Take a look at the print ads here.
As Gawker posits after viewing this Harry Rosen ad featuring Malcolm Gladwell, apparently Canada has a very different perception of what celebrity is not to mention hairstyle. But it's all OK because it's for charity: the Toronto General Hospital Multi-Organ Transplant Program. Maybe there's a hair transplant joke here somewhere but we can't seem to find it.
We just love the wittiness of fashion designers and their ad agencies who come up with eBay tattoo auction knock-offs like this ad for Francesco Biasa who, apparently, is trying sell handbags by placing tattoos (likely fake) on the naked bodies of models. Isn't high fashion a beautiful thing?
During Advertising Week and with a seizure inducing online ad banner campaign, online video advertising firm Tremor Network has announced a rebranding and name change to Tremor Media to better describe its shift from online ad network to full blown "online video solutions" company for advertisers and publishers. You can catch the campaign in print on back covers of Adweek, Mediaweek, and Brandweek magazines and those siezure inducing banners online at Adweek, MediaPost, imediaconnections, MarketingVOX, MediaBuyerPlanner and, yes, right here on Adrants.
While our ad department, once again, "forced us" to run this campaign, there seems to be a nice tie in with the whole "tremor" thing. The banners say 'a seismic shift in advertising." Get it? Seismic? Earthquake? Shaking? Spasmodic banners? OK, forget it. That's a stretch. We're just trying to justify accepting their business. It'll all be over in a week.
Copyranter pokes fun at yesterday's New York Times Magazine Leadership on Diversity advertising section which served as a platform for companies to pontificate about their sensitivity to diversity and the actions they've taken to insure they are fair to all. Copyranter particularly liked the ad from the Department of Homeland Security which featured an image of a Muslim woman. While poking fun, Copyranter also points out a truism in our industry, writing, "Half of the ads lamely crammed the word Diversity right in the headline, as some very junior (and very white) copywriters just outta ad school spent about five pissed off minutes working on this lowly assignment before handing the first two lines that popped into their heads into their creative directors. Whew. That's outta the way. Onto the much more important men's body spray print ad."
Very white indeed which is why Adrants has partnered with Business Development Institute to host the Advertising Industry Diversity Job Fair and Leadership Conference to tackle the currently very hot topic of diversity and what agencies are doing to make sure they are fair in their hiring practices. Now, it's been said other industries offer much higher pay and much better future opportunity than advertising so what minority (or majority for that matter) in their right mind would choose advertising over, say a Wall Street job? Well, that's what the conference hopes to explore - is the industry all white because it is being exclusive or is it because that's the natural order of things in the old boy's network?
Like a scene out of Mallrats, four guys in this commercial for the Alltel Wireless My Circle plan plot a way to stop the "call ten friends for free no matter what plane they are on" feature because, after all, who could possibly have more than ten friends? Created by Campbell-Ewald, the spot is part of the wireless company's second campaign called "Sales Guys" which follows the initial "Icons" launch campaign. Beyond television, the campaign will include radio, print, event marketing, online advertising and webisodes. Be sure to check out the geeks on the Alltel website along with "Chad" who attempts to get in touch with competing wireless company CEO's to tell them about the My Circle plan.