Playing right into the stereotype of geeky IT guys wishing they could score with the big breasted women, this cheesy campaign for IT training company Training Camp promises to make two very big dreams come true for every IT guy. It's like those ads in the back of hot rod magazines with bikini-clad women draped across the hood of a car or those really old (weight gain?) ads that had the skinny guy on the beach getting kicked by the built guy with the babe.
Can you just here the nervous IT guy making the call to Training Camp? "Um, I'd...uh...I'd like those two very big dreams bulging out of....oh sorry...in your ad..so that...DAMN those are big...and...cause I really, really want to...um...get smart and learn...um...how to...how to...oh God...oh God...get...um...get a girl with really, really huge boobs like the girl in your ad! Yes. Yea. I want those...um...that. Can you help?
Get your pair here. Oh, we almost forgot. Sorry, we were distracted. The campiagn was created by Gyro Worldwide.
- Red Wing has launched a new print campaign to promote its Titan leather motorcycle boots. Colle + McVoy created the campaign.
- Shaun Irving compares a recent Coke commercial and a video called The Winking Circle which is about a bunch of kids getting creative and finds striking similarities.
- Ernie Landante attended ClickZ's Online Video Advertising Forum last Friday and interviewed a bunch of the speakers. You can view his interviews, which will be released over the course of this week, here.
- Leo Burnett in Budapest has, as it has in the past, posted 50 commercials for people to vote on so they can pretend they are at Cannes.
Beyond "far forward right hand page," most media people don't give a crap where their print ads appear in a magazine. Apparently, Chrysler's Mark Spencer does and he jumped, when called by People magazine, at the opportunity to place an ad next to the article about Brad Pit and Angelina Jolie's baby Shiloh. While the placement itself is a great one, the headline of the Dodge Caliber ad, "It's Anything But Cute," makes it one of the better ad placement juxtapositions in recent memory. Forgive the insane LeftlaneNews brandapalooza and baby facial coverage on the image. Why even botther? The image is already out there the world over.
For Match.com, Hanft Raboy has created a campaign that positions bachelorism as a disease with match.com as the cure. And, because so many men have some to Match.com for the cure, Match.com is promoting that fact to attract women to the dating site. It's an interesting twist on most dating site advertising which always targets the guy with images of hot women. This campaign is all dressed up like a medical campaign humorously urging women to check out the collection of men who have admitted to have bachelorism by explaining they are perfectly ready to lead a normal life as one half of a couple. You can check out the site here and three of the print ads here, here and here. (PDFs)
Now here's a different approach to bra advertising. Rather than show a hot model with miles of cleavage bursting forth, change the perspective and show the reaction of the people when presented with what a bra can do for a woman...and to the people around her. That's exactly what Wonderbra has done in this campaign that illustrates what it is like to be a woman wearing a Wonderbra. Or, for that matter, what it must be like to a sexy woman wearing just about anything. It's almost creepy.
Oddly, the campaign, without intending to do so, illustrates to those of us who can't keep our eyes off an attractive woman that being stared at just might not be all it's cracked up to be. Men, take note. On the other hand, women, if you're going to hoist your boobs up and out for all to see, expect to get what you see in these ads and don't complain about it.
Now if you don't know a farmer, as we do, you simply won't understand this new ad campaign for New Holland farm equipment. But, that won't matter because New Holland doesn't care about you. The yonly car about people with "farmer tans." The campaign was created by Colle+McVoy. See the other three ads here, here>/a> and here.
Copyranter wants to make sure we appreciate the "pure stupidity" of local car dealership advertising by highlighting this print campaign from Massachusetts car dealer Ernie "Come on Down" Boch. in which Boch mimics the famous Coppertone bare butt kid ad. Yes, having worked on a few car dealer accounts, we can attest the segment is rife with stupidity, fat egos and illogical thinking. However, car dealers, more than any other, care only about what sells. If your campaign doesn't do it for them, you're out on your ass faster than a car salesmen can say, "What can I do to make this deal happen today?" We're not sure this Coppertone ad will sell much so we're going to file it under the ego ad category. And, in the auto dealership business, there's no shortage of those.
AdArena stumbled upon an ad for Chantelle Push-Up bras that indicates women might need to do a bit of alteration to their little black cocktail dress to accommodate the uplifting qualities of a Chantelle Push-Up bra before they strap themselves in. That, or, once again, it just proves the right choice of image is far more powerful than even the most beautifully written copy. Or, more accurately, it just proves we're obsessed by women in little black cocktail dresses wearing push up bras. Or, most accurately, it proves that sex, well, just sells. Excuse me while I run to the store and buy a Chantelle Push-Up bra for my girlfriend. Actually, scratch that. She doesn't need any pushing up. Far from it. I'll just go get the little black cocktail dress. Wait, wasn't this an ad for a push up bra? So confusing. Oh well, Chantelle's loss.
While it seems the entire world is caught up in one gigantic World Cup Football frenzy, not everyone is a fan of the sport. In light of that fact, Belgium's Channel Two promises to provide some alternative entertainment and this ad gets that point across very clearly. Duval Guillaume created the campaign.
In advertising, most always, a well chosen visual always beats well written copy. This is evidenced in a print campaign for Baygon bug spray in which the results of reacting to a bug bite are displayed. The campiagn was created by FCB Wlka, Delhi.
|
@adrants
@stevehall
|
