Showtime Promotes 'Weeds' With Marijuana Scent Strip

To drum up interest for its suburban mom as drug dealer comedy Weeds, Showtime is placing an insert in the August 24 issue of Rolling Stone with a scent strip that smells like, well, weed. Yummy. The show's good too.

Germ-Infested Doctors Office Magazines Sell Purell

JWT Toronto has created an ambient (the word everyone outside the U.S. seems to use instead of guerilla) campaign for its client Purell, a hand sanitizer lotion. The campaign uses a simple but what would seem to be effective approach by placing stickers on magazines in doctors offices with copy such as "Thumbed through by sick people since September 2005" and "Gently sneezed on since October 2002." The stickers point to a website, washyourhands.tv, which explains the benefits of Purell. Nice work.

Gawker Weighs In On September Magazines

When we picture tiny Gawker Editor Jessica Coen trying to lug behemoth September issues of the fashion mags back to her place for the soon-to-be-annual Fall Fashion Weigh-in, we can't help but feel sorry for her but it's all in the line of duty . Reporting on important issues like the weight of magazines requires a determined dedication and Jessica most certainly has that. Out of the four issues she purchased last night, Glamour, Lucky, Vanity Fair and W, it was W that beat oth the others weighing in at 3.5 pounds. While that's heavy, it's no record. If memory serves, Vogue has tipped the sales upwards of four or more pounds. Stay tuned for Jessica's next weigh-in.

Explosive Pinkness Now Primary Method of Selling Bubble Gum

Apparently in acknowledgment that every method to sell bubble gum has been done to death, Toronto-based agency Youthography chose to go with a decidedly different approach for its client Bubblicious. Celebrating the gum's pinkness, the spot gets a bit orgasmic with the stuff in that odd. nonsequitor sort of way. Print accompanies.

Yet Another Fashion Brand Signs With Yet Another Supermodel

No sooner do we publish a piece on the ad industry's addition to sex and debate the merits of using one's beauty to better one's life and sell products for marketers, fashion brand Rampage has signed a deal with Petra Nemkova to appear in its fall print and online ad campaign. Created in-house, the ads will break in September issues of InStyle, Elle, Cosmopolitan and others. Anyway.

Chipotle Honest About Serving Dead Animals

It isn't usually expected that a restaurant be so honest in its ad campaign as to admit the product it serves kills animals but that's exactly what part of this Chipotle campaign does in a humorous manner. The campaign tag, "Honest Ingredients," ha s double meaning. It refers to Chipotle's goal of serving only meat that is "naturally and humanely raised and free of added growth hormones and antibiotics." It also refers to the company's progress towards these goals as reported in the print advertising, which states that given current availability and market pricing, "all Chipotle pork, about one-half of Chipotle chicken, and about one-third of Chipotle beef meet these standards." Check out all the creative here.

You can even create your own billboard copy at this site which has nothing to do with the company other than to have some fun with the ads.

Dolce & Gabbana Gives Head (Nod) to Puma Blowjob Ad

Hey, the guys over in Dolce $ Gabbana land must have thought enough time passed since the famed PUMA blowjob ad to reprise it for themselves. Although, this time, its sans bodily fluids and it's gay-themed. We've all got to get it somehow and there's noting wrong with getting it while your D&G's are down around your ankles and some random guy it kneeling in front of you.

Promotion Begets Unholy Alliance With lamb of God

For all the head bangers out there, hard rock magazine Revolver is running a promotion alongside the Unholy Alliance Tour which is headlined by Slayer and includes Lamb of God, Children of Bodom, Mastodon and Thine Eyes Bleed. Not exactly the sort of music the local church would be interested in but, then again, there's only so much organ music one can take. The magazine has created a Guide to the tour and anyone spotted at the concerts with the Guide and wearing a Lamb of God T-shirt will get the chance to go backstage, meet the band and listen to the band's new album, Sacrament.

VW Offers License For Backseat Drivers

Brent Terrazas calls to our attention a magazine insert Crispin Porter + Bogusky created for Volkswagen called Backseat Driver's manual which humorously explains the proper behavior a backseat driver should adhere to and offers a Backseat Drivers License to those who pass the booklet's tests. Brent has scans of the entire insert here.

Cadillac to 'Wild Post' For Younger Audience

As part of a new campaign which will included magazines and TV, Cadillac's new agency, Boston-based Modernista, will also use wild postings in several metro areas in an attempt to get its jiggy back and reel in some new demo segments the automaker is calling "alphas," move-ups" and "hot moms." Recent research the company did revealed many people younger than the typical Cadillac demo were familiar with the Escalade, likely due to its hip-hop status and appearances on HBO's The Sopranos, but didn't know the company had any other relevant vehicles. To address the desire to retain existing older customer while bringing in new, younger customers, the campaign will bring on a little attitude, highlight the insignia and explain the model line-up. The campaign breaks in August.