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No. Those Are Not the Twin Towers

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So how do you let people know your website is all about real estate? You turn a keyboard into a cityscape, of course. That's what Tel Aviv-based Shalmor Avnon Amichay did for Globes, a large Israeli financial newspaper.

And don't go all "twin towers" here. It's just a skyline.

by Steve Hall    Sep-17-08    
Topic: Magazine

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Yet Another Hair Care Product Causes Women to Orgasm

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Not quite as blunt as the long-running Herbal Essence campaign which has no problem trying to make us believe its hair care products will give women thunderous orgasms, this new Euro RSCG London-created campiagn for VO5 Hot Oil more subtly eludes the the notion, somehow, hair care products do, in fact, give women orgasms.

The print campaign, with headlines like, "It took my by surprise in the shower," The best 60 seconds in my life, "I glowed afterwards, " It hasn't felt this good in ages" and "Oh. My. God," aims to "reinvent the cult status of VO5 Hot Oil as a miracle product in a manner similar to that women's exercise product on Mad Men which, yes, gave women orgasms.

more »

by Steve Hall    Sep-17-08    
Topic: Campaigns, Creative Commentary, Good, Magazine

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Miley Cyrus Stripped, Michelob Reinvigorated, Copyranter Quits (Again)

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- Copyranter calls it quits. Again. Don't worry, he'll still be writing for Animal New York, and he's open to sponsorship.

- Speaking of sponsorship, HBO whips out some wad for web celebs like lonelygirl15. The network is rounding up YouTube headliners for a web series called Hooking Up. Witness the lameness.

- Degourget doesn't like Esquire's first-ever digital magazine cover, which was sponsored by the "ugly-assed Ford Flex." The price we pay for bells and whistles.

- Clear Channel Radio hosted an event called Stripped, where artists play "stripped-down" versions of songs in a jammy "unplugged" setting. Why is this news? Because Miley Cyrus performed Girls Just Wanna Have Fun, that's why. Everything involving Miley Cyrus is news, especially when the headline reads "MILEY CYRUS STRIPPED."

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'Blacker-Than-Ever' KUROs May Manipulate DNA

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At first I thought the thing at left was a snail. But no, it was an amorous man with a French horn for a head. (Tagline: "Seeing and hearing like never before.")

This is part of a print campaign for Pioneer's KURO line of TVs and audio-video gear. Put together by TBWA\CHIAT\DAY\Los Angeles, each ad depicts a person in some state of metamorphosis, which represents the emotional heights your entertainment system should be helping you reach. Variants include butterfly girl, road carnage, trumpet man deux and trois. (But where is The Fly?)

Weird, but nice to look at. AdFreak observes the stuff Pioneer did last year was "even odder," and a lot less pretty.

by Angela Natividad    Sep- 8-08    
Topic: Brands, Campaigns, Magazine, Poster, Strange

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For Mere Pocket Change, 'East Touch Magazine' Lets You Into Its Pants

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From September to October, Levi's "Live Unbuttoned" campaign invades newsstands and 7-Elevens in Hong Kong.

Agency TBWA\TEQUILA partnered with East Touch Magazine to outfit its next issue in miniature 501s. Mag-lurkers will literally have to unbutton the jeans just to finger a copy. Bonus points if you can fit in them!

There'll also be a guerrilla effort in Causeway Bay, where customers can experience the "Live Unbuttoned" campaign live and, uh, unbuttoned, which I think just means they'll be able to try jeans on in a tent. (I'm hoping there'll also be a lively music component. Chinese gen-yers love free music -- who doesn't? -- so it would make sense if Levi's also promoted its free music downloads there, too.)

by Angela Natividad    Sep- 2-08    
Topic: Brands, Campaigns, Events, Good, Guerilla, Magazine, Newspaper

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Tyra Banks: Not Just an Entrepreneurial Success Story!

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If this ad for the Sept. 3 premier of America's Next Top Model is any authority, she may also be Balarama, the zany fete-lovin' brother of Krishna.

by Angela Natividad    Sep- 2-08    
Topic: Magazine

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Get Hitched in Paris and Las Vegas -- at the Same Time!

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You'd have the best of two depraved worlds: a gaudy lustfest and some seriously decadent cake. Kind of like the ad at left, which was ganked out of last month's Travel and Leisure magazine.

Tagline: "Everything's sexier in Paris Las Vegas." I don't know about sexy, but it's sort of pretty after a few Pernods, and David Hasselhoff makes the occasional cameo. Plus, who can beat rooms starting at $89? Okay, okay, besides Circus Circus.

by Angela Natividad    Aug-27-08    
Topic: Magazine, Promotions, Racy, Strange

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Jawbone Ad Highlights 'Beauty' of Transgender Plastic Surgery

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The freakish looking transgenger queen Amanda Lepore -- who had her first cosmetic surgery at age 15, decided to have a sex change in high school, led a failed suburban housewife life and then hit New York for fame and fortune -- appeared in a Jawbone ad in this week's New Yorker.

Having already fronted M.A.C., Armani, MTV, and Swatch campaigns, Lepore appears in one half of a spread. The other half features what appears to be a plastic surgeon with a somewhat dumbfounded look on his face, possibly in reaction to the overly "worked-on" Lepore.

One always aims to be a bit eye-catching in advertising. This ad certainly accomplishes that.

by Steve Hall    Aug-26-08    
Topic: Celebrity, Good, Magazine

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Can't Find a Job? ANPE's Not Convinced

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ANPE, the National Agency for Employment in France, tapped TBWA\Corporate to preach its gospel to disheartened work force rejects. What TBWA came up with is respectful of ANPE's traditionally risk-averse style, but also playful in a Where's Waldo? sorta way.

The prints are detail-rich and do a nice job of connecting the online world, which is big but can seem solitary, with the bustling offline world. The ad at left features a city intersection flooded with people. It reads, "700,000 CVs online to find your next business partner."

See variants:

o 300,000 offers online everyday to locate your future office.
o 400,000 people log on anpe.fr everyday to save time.

What fun. It would be great to see these, larger than life, in a Metro somewhere.

by Angela Natividad    Aug-26-08    
Topic: Good, Magazine, Outdoor, Poster

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Bulging Global Objects Sell Mobile Object

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This ad works on a couple of levels. First, and quite obviously, it states simply the name of the advertiser and provides a URL to the advertiser's site. Second, it ever so perfectly winks at the likely reaction many will have to the ad with their attention drawn not to anything mobile but to a couple of things global bulging outward threatening to escape their tenuous confines.

by Steve Hall    Aug-21-08    
Topic: Celebrity, Magazine, Racy

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