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It's always a little risky when major corporations try to wedge themselves into a subculture that hasn't invited them in.
Hiphop-Ads hustles us in the direction of the latest leg of Nissan's "SHIFT" campaign, entitled "SHIFT_Respect." (Insert cringe here.) With a highlight on the Tokyo hip-hop subculture, the campaign aims to illustrate the iffy ethos, "The Black Experience is everywhere."
It's a fine line Nissan walks. "The Black Experience is everywhere"? It just pokes nerves all around - among those sensitive about what it is to be black, those who feel Asians and other non-white or black minorities do nothing but throw themselves behind majority trends, and those concerned about the commoditization of hip-hop.
Did you have to say The Black Experience is everywhere? Who knows, maybe it's genius. At least it starts a conversation. We'll totally ignore the fact that it's a conversation that gets rehashed more than the sum total of celebutrash trolling bars without panties.
Avril Lavigne wants us all to know she's not a pantyless Britney Spears telling Jane magazine she's "not a party person and I always wear underwear." nor that that's all cleared up, we can move on to more important things like her paparazzi spitting habit and how she hates professional autograph grabbers.
In an interview in the April issue of Jane she explains, "I don't know what the big deal was, because I've been spitting at paparazzi the past two years I've lived in L.A. Then they made it into a story; they said I said 'fuck you' to my fans, which, like, uh, I would never do. When you're outside of Hyde, or like any club, there are paparazzi guys holding glossies, they have nice little blue Sharpies, and they want you to sign them so they can sell them on eBay. They're called 'professionals,' they follow you everywhere. So I was like, 'Fuck you. Fuck you!' ... Of course it was [directed at the paparazzi]! Oh, and everyone was laughing - the photographers wanted me to spit on them. I was like, 'Ha-ha-ha-ha ha-ha-ha!' It was funny. But I think if Britney had had no underwear on that week, my spitting thing wouldn't have been talked about."
Anyway, if your want to hear her dish even more about her husband's drug use, his fidelity, her fighting with fans, her wedding, song writing and all sorts of other super important stuff, be sure to pick up the magazine at the end of the month. Or don't and spare yourself the celebu-whining.
Shawn Waite points us to Gawker which received an internal office memo from Publicis letting staffers know New York Magazine would be in the agency snapping shots for its upcoming "Office Life" photo essay. the memo reads, in part, "Try not to pay attention to the crew...or play to the camera...unless you are asked to. As for dress code, that's up to you ...but remember, you (and that outfit) just might make it into the pages of a future New York Magazine!" Yes. Pay no attention to that man behind the curtain. Continue in your hipsteresque ways but don't, under any circumstances show up wearing a Donny Deutsch Speedo. That would simply not properly reflect properly on the agency.
We're not sure who the client was or whether there even is one, but according to AdPunch Draft FCB France put together this simple print ad to raise awareness about journalists out yonder who die doing their jobs every day.
The text reads "In too many countries, writing an article is equivalent to committing suicide." It's a cute, avante-garde little idea but we couldn't escape the thought of a writer's block sufferer scribbling madly at his own wrist in an effort to unleash life's flow. Oh how morbid. We always vaguely suspected we were distant cousins of the fountain pen.
Make the Logo Bigger rubs our faces in this weird little ad, allegedly for McD's in Austria.
We love Austrians; they are so anti-this. Screw breastmilk; start your kids on the right track early. There's nothing like sucking processed meat and cheese out of sesame-sprinkled flesh. Why rid them of that plump rosy Dudleyness later in life?
- The MyPetFat guy is giving away free pet fat to the first 50 people who guess the "secret of the scale."
- Global product placement grew 37 percent in 2006 and is predicted to grow 30 percent in 2007 according to a PQ Media study.
- Fast Company magazine has just announced that its ad pages increased 9.1% in the first quarter of 2007 compared to the same period one year ago, according to The Publishers Information Bureau.
- San Francisco's BART has hopped on the subway tunnel advertising train.
- Madonna and H&M are together again on fashion networking site Trendmill.
- Travelocity's Traveling Gnome now has his own MySpace page. Tila will be sending a friend request any minute now.
- Riddle Productions has created a new game for MTV.com called Daily Rage will will incorporate brands into the actual game play.
To put past petty tiffs in proper perspective, Greek station Galaxy 92 put together a set of print ads called "DOGMA" with help from Lowe out of Athens. Each features a country-traumatizing dictator bearing features of a beloved pop icon, coupled with music-related manifestos rich in iron-fist conviction.
Be-fro'ed Hitler at left soberly states "Black people are the future of music," while Mao Tse-Tung spouts, "Hard rock is the real cultural revolution." Stalin, of course, says "I bless America for rock n' roll."
It would be nice if cultural and political differences could be solved with music. We could all have smoked pot and fileshared, thereby potentially saving a lot of lives, ammunition and time. Thanks to Creative Criminal for bringing the campaign to our attention.
In a perhaps misguided attempt to encourage people to donate organs, Fondation Greffe de Vie releases the following campaign by Leo Burnett/Paris.
We can't read the copy but according to AdCritic it says divorcing a part or two can save up to seven lives. If that doesn't make you feel more charitable, look closely at the image. "Merci" is etched into the flesh beneath the stitching. Isn't that sweet?
Apparently Italy, Adrants and the dependable folk at Caffeine Marketing share a palate when it comes to coffee. Here's a coffee campaign that draws our attention in a way no Folger's ad ever could. Copy reads, "Italy's favorite coffee."
For Lavazza of Italy, ad photographer Eryk Fitkau marries the heady effects of raw, unadulterated coffee beans to equally intoxicating raw flesh. We're being sucked into the texture of the ad as we speak. We can almost smell it.
Oh ick. Coffee beans are oily. Romping around in them must be even worse than sand. And the smell! God the smell!
We've been focusing too long. Check out a variation of the ad right here.
We can think of few things less sexy or exciting than knitting. But Balendu at Adpunch points us to this campaign by Katia, which illustrates the slogan "Kill [Time/Stress], Knit" with a knitting needle stabbed into a phone (for stress) and a clock (for time). A creatively knit puddle of blood running from the gash dribbles down to the floor. The red thread against stark white makes the whole thing deliciously dark.
Pulling off racy knitting humour is a feat worthy of laud. And maybe a knitting needle purchase or two. But we can't just credit Katia; CIA Comunicacion out of Barcelona brainstormed the idea. We wonder what kind of intra-office accident went down in the creative department before they came up with it.
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