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When the Magazine Publishers of America launched an ad campaign that illustrated even though life would be very different in the future and that people would still be reading magazines, online magazine ZOOZOOM spoofed the campaign and talked about how life is right now and that people are reading magazines online right now. ZOOZOOM has extended that spoof into a real campaign, taglined "Doing It," which shows people online in various scenes. There's also a video that illustrates how magazines aren't even good at killing a fly anymore.
In a perfect alignment, Budweiser has signed on as exclusive promotional sponsor of Sports Illustrated's Swimsuit issue and will also team with SI supermodel Molly Sims who will appear in the brewer's point of sale material. Budweiser will host pre-issue promotional parties in 50 cities on February 13. Budweiser will also place a six-page fold out in the issue featuring FOX Sports Best Damn Sports Show Period hottie Leann Tweeden.
Taking over for Nicole Ritchie and DJ AM, the cast of MTV's Laguna Beach will be featured in the Spring 2006 ad campaign for fashion label Bongo. Cast members Alex Murrel, Jason Wahler, Lauren Conrad, Stephan Colletti, Kristin Cavallari and Tallan Torriero will begin appearing in print ads in Seventeen, Teen People, Us Weekly, Star and Teen Vogue among others. Online will accompany print.
Dari Marder, Creative Director, BONGO, explains the campaign, "The Bongo demographic is the MTV viewer, so we could not think of a better way to reach our consumer. The concept behind the campaign is a party. So we rented an amazing mansion on PCH in Santa Monica, hired an Orange County band, 'The Colour' and let the gang do what came naturally. Alex, Jason, Lauren, Stephan, Kristin and Tallan had a blast on set and it comes through in the campaign. Alex who has an album coming out this spring got on stage with the band and sang, while the boys got a little carried away by pushing each other in the pool."
We know Lynx. You know Lynx. Oh, maybe you don't. In the U.K., it's Lynx. It's Axe here in the States. But you know their deal. Hotness sells. Now, we guess dirty women do too.
Advertising Goodness calls our attention to a couple self-promotional ads that McCann-Eriskson created. With imagery that features well known icons, the ads, very simply, make a powerful and convincing statement. We like.
Time Magazine is promoting its Person of the Year issue on the Reuters board in New York's Times Square. As part of the promotion, developed by Fallon, the first 50,000 people who submit their photo will, after review, be shown on the 45 foot tall electronic display at 43rd Street and 7th Avenue. There will also be photographers, who will beam photos of selected people to the board, roaming Times Square from 12 Noon until 3PM each day until December 8. Each headshot will be framed in Time Magazine's Iconic red border on a mock Time Person of the Year cover.
People don't have to actually be in Times Square to see their headshots displayed - a digital camera will snap photos of each new image as it is displayed, and will place these photos in a searchable database online at www.impoy.com. Photos can be emailed, printed and shared with friends and family. 50,000 headshots will rotate through the display along with real Person of the Year candidates such as Lance Armstrong, Condoleezza Rice, George W. Bush, Bono and J.K. Rowling. The display will ask passersby who they would choose to be Time's 2005 Person of the Year.
The promotion, presented by Chrysler, will run for a total of 6,000 minutes from Dec. 1 - Dec. 19 on The Reuters Sign in Times Square. We submitted our photo. You should too.
Now here's something you don't see all the time. Well, at least not in public that is. There's plenty of it in private. Likely, without all that paint though. These ads for Humo magazine promise to give away Durex condoms in its next issue. Freakish as they are there's an even freakier TV spot for them as well. Obviously this is not an American campaign as we are far too prudish for this sort of thing. At least in our advertising.
Today, Buick launched a campaign, called "Beyond Precision," for its new 2006 Lucerne. Television spots focus on the exactitude with which the car is crafted which is not necessarily a new message but seems to work in this case. After all, there's not much else about a Buick that's all that exciting. At least we can be excited about the car's ad campaign.
A series of print ads will launch on Nov. 22 in USA TODAY and Nov. 23 in the New York Times and Wall Street Journal; and will run throughout the year in a variety of magazines and newspapers. Interactive inserts, coined "Buzz Prints," that feature product attributes of the Lucerne will begin running in publications in February. Additional campaign components include online advertising and promotional placements on prime time shows. Two of the spots can be viewed here and here.
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Following a MediaPost Real Media Riff's column that roasted Ad Age for an editorial cover wrap attached to 1,000 copies of the magazine distributed at ad:tech in early November, Ad Age's Rance Crain, today, offers up a mea culpa and apologizes for what MediaPost deemed a serious ad/edit line crosser. Apparently unbeknownst to the magazine's management, including Crain and Editor Scott Donaton, a last minute deal was struck between someone at Ad Age and a company called SpecificMEDIA to adhere a front page cover wrap that appeared to look like news content and distribute it at ad:tech. Crain writes David Klein, publishing and editorial director of the Ad Age Group, sent an email to the magazine's staff stating, among other things, the publications credibility had been damaged by the wrap. Crain also makes no excuses for misjudgment.
In a nod to an American Business Media "Editorial Integrity: Under Assault?" panel Crain moderated last week, he noted readers have increased protection from "overzealous advertisers" by blogs and other journalists who will call out moves such as this cover wrap debacle. It's encouraging that Ad Age chose to publicly deal with this issues as it could very easily have simply swept it under the rug and moved on. Welcome to the conversation, Ad Age.
Next week's Sporting News sure looks interesting as indicated by this front cover image sent to us with a note speculating its roots: "Perhaps it has something to do with Sporting News general manager Jim Borth formerly being the head of circulation at Dennis Publishing." Perhaps, indeed.
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