Bud, Two Hotties, Parties Combine For SI Swimsuit Promo

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In a perfect alignment, Budweiser has signed on as exclusive promotional sponsor of Sports Illustrated's Swimsuit issue and will also team with SI supermodel Molly Sims who will appear in the brewer's point of sale material. Budweiser will host pre-issue promotional parties in 50 cities on February 13. Budweiser will also place a six-page fold out in the issue featuring FOX Sports Best Damn Sports Show Period hottie Leann Tweeden.

by Steve Hall    Jan-12-06   Click to Comment   
Topic: Brands, Magazine, Promotions   

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