Wite Out Plays Word Games

Um, yea, like does anyone use Wite Out anymore? Like who would need it? It's not like anyone uses a typewriter anymore. A simple tap of the backspace key and you're good to go. Apparently, some people must still use the product as the company still advertises...and rather humorously in this recent campaign which has fun with with missing letters and such. Check it out here. Of course, the whole thing could just be some eager ad student's spec work.

Chuck Encourages Chucking. What?

We never cease to be perplexed by this running Converse campaign for Chuck Taylors.

"Get Chucked." Isn't chucking slang for spewing the vom? Is this some sort of lame attempt at reappropriating the term? Maybe Converse should talk to the clever societal puppeteers who managed to alter the meanings of "nigga" and "queer."

Playful Hospital Room Delivers Serious Message

We're late getting to these but these Ministry of Health in Portugal ads created by McCann Portugal are great. The imagery is fun and playful but the message is very serious: don't screw around with your health. Be sure to monitor your blood pressure and cholesterol level before it's too late.

In one ad, we see a huge teddy bear dressed as a doctor with a inflatable giraffe/nurse in a doll room attending a sick woman. In the other one, a man is alone at night in an emergency room made with Lego. See both ads here and here.

Meredith Puts 'Child' to Bed

Bummer. Meredith is shuttering Child magazine. We liked that magazine and used it a lot for clients in its early days buying into its upscale approach to parenting and its decidedly less cluttered and far more easy to read format than Parents or Parenting which, like most women's service books, are flooded with clutter like the automotive section of a daily newspaper. Anyway, the masses love their clutter and cheesiness and Child has lost the battle even though it still has a circulation of 750,000. Mothers primping their five year olds with the latest fashion are crying the world over. It's publisher, Meredith, which following the just axed Premiere and Life, will publish the last issue of Child with the June/July issue.

Amphibious Creatures Handle Denver's Water Needs

To explain why Denver Water workers are so adept at handling the Mile High city's water needs, Sukle Advertising & Design went on a reconnaissance mission inside the bowels of Denver's water operation and found the answer. Apparently, Denver Water workers are amphibious creatures and Sukle decided to feature them in a new print campaign. See two more version of the print ads here and here.

TV Goes Mobile, Life Dies For Fourth Time, PS3 Gets Weird

- Cynopsis reports, "CBS struck a deal to supply Sprint TV with full episodes, live mobicasts and video highlights from several CBS shows. On demand content includes nightly mobicasts of CBS Evening News with Katie Couric, full episodes of Jericho and clips form several popular prime time and late night shows including the three CSIs, Numbers, Survivor and Late Night with David Letterman. The content will be ad supported with short video pre-rolls.

- Life magazine just can't catch a break. Time Inc. has killed the magazine, now a newspaper insert, for a fourth time. Let the thing die in peace, will you?

- Yahoo is launching a mobile ad network and plans to partner with publishers. Initially, Yahoo has deals with MobiTV, Opera and Go2.

- Surveying 3,000 people, Millward Brown found TV commercials inserted into Internet programming work better than their traditional TV counterparts. Attention and awareness are up over 50 percent compared spots viewed on TV.

- Bill thinks this UK OS3 launch trailer is "weird as hell." We'd have to agree.

- Bob Garfield gets a lashing over at Gawker.

Post-It Gives More Reasons to Stare at Boobies

Coolz0r draws our attention to this Post-It ad that reminds us a lot of this ad here. Ironically, it might lend the leery a bigger excuse for staring down yonder instead of encouraging them to aim for eye level. We know we were staring, but that was exclusively for research purposes.

The ad is running in South Africa and was made by The Jupiter Drawing Room.

Stolen Childhood Says Keep 1 Eye Open for Uncles with Cocks Out

We have this running theory that movies like The Exorcist are scary because they feature children in eerie and unnatural postures.

That's probably one reason why our fragile senses were so frayed by this campaign for Stolen Childhood, which in a manner most creepy drives home the tagline, "Sexual abuse of children is usually by someone they know." We'll never again be able to pick up a crayon or watercolour drawing without feeling a leap in our chests, looking for that subtle warped characteristic betraying lost childhood.

Ads by Grey out of New Delhi.

Ripley's Returns with the Usual Freak Show

We've always loved Ripley's Believe it or Not and this campaign for the show, hosted by sloppy seconds Superman Dean Cane, leaves us with a sense of validation. We're not the only freaks out there. We're not even the worst-looking. And that's nice. Work by TBWA\Hunt\Lascaris, South Africa.

Is it safe to use the word "freaks" anymore? There's probably a PC variant that's escaping us right now, mainly because we don't want to come up with one out of worry we'll have to use it. If you can think of one, you deserve some 100 calorie cakes.

1st for Women Leaves Men Left Out

South African insurance company 1st for Women gets the point across with this set of prints. Text reads, "If men were women, we'd insure them. But they're not. So they don't get to pay substantially lower car insurance premiums. Cover with care."

To leverage the ha-ha, men are depicted in distinctly female positions - cowering from mice and taking luxurious bubble baths.

Condescending much? Per the website's invitation, have a cappuccino as you ponder.