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Nike Represents Motion With Solid Objects

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Wieden+Kennedy Amsterdam has done some nice work for Nike in its Team Nike ACG Fall campaign. The agencies blog explains the thinking behind the campaign made up of motion converted to solid objects representing that motion, writing, "The idea was to capture the fleeting beauty of their performance and turn it into something solid." You can see other ads in the campaign here.

by Steve Hall    Oct-18-06    
Topic: Brands, Campaigns, Good, Magazine

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True Records, Virgin Blings, Disney's Weak, Games Tracked

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- Alluding to porn star Houston's apparent record of having had sex with 620 men in one day, Copyranter marvels at the capabilities of this True dating service model who can seemingly get 1,000 new singles an hour.

- Adverbox has a nice set of Virgin Money print ads which claim "Bling is King."

- Commercial Alert's Gary Ruskin says Disney's recent announcement of new food guidelines are weak and still allow for the marketing and advertising of to much junk food.

- Nielsen Media Research is launching GamePlay Metrics, a new rating service for video games. The service hopes to establish new metrics for the buying and selling of advertising in video games and to track the activities of gamers across other media platforms, such as TV and the Internet.

by Steve Hall    Oct-18-06    
Topic: Magazine, Online, Policy

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Jewelry Ad Draws Crowd Next to Breast Implants

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While we'd agree with Adrants reader David Panaccione that breast implants could certainly be categorized as "something that draws a crowd" as this Silpada Jewelry ad opposite a Glamour article on breast implants reads, but we're not sure breast implants give "more time for myself" as the ad also reads. Implants may certainly draw a crowd but if a crowd is drawn, there's not much opportunity to be by oneself. Anyway, the juxtaposition of thr ad and the article is marginally odd.

by Steve Hall    Oct-17-06    
Topic: Magazine, Strange

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Suzuki Illustrates, Chaos Conferenced, Tweens Over Sexed

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- These BBDO-created Suzuki ads have some very intricate and intriguing illustration.

- Beginning November 17, the University of Texas in Austin is hosting Chaos 2006, a two day event focusing on the crazy changes going on in advertising. Yes, Bob Garfield will be in the house.

- Of you're sick of sponsoring that same old boring sports for your marketing programs, you might want to check out this combination of volleyball, soccer and gymnastics called Bossaball.

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Radio Station Trashes Phil Collins, Titanic Soundtrack in Campaign

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In a recent campaign, an Austrian radio station, 88.6, is trying to position itself as something other that a station that plays popular music. By trashing the hugely successful Phil Collins and the Titanic soundtrack, two entities that, while some question their musical merit, made more money that this station will likely ever see, this station is trying to position itself as some sort of anti-pop, hip station. Too bad they couldn't find some cultural references that were relevant to this decade.

by Steve Hall    Oct-12-06    
Topic: Campaigns, Magazine

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Hugo Boss Creates 3D World For New Cologne

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We're not usually a fan of highly stylized commercials just for the sake of being highly stylized but this Callegari Berville Grey-created, Stardust-produced Hugo Boss Green campaign featuring Jonathan Rhys Meyers, is stylized for a reason and seems to catch our eye. Like Coke's Happiness Factory, the spot illustrates the world of beauty a cologne can create. Oh, sorry, we got caught up in all the hype there for a minute but a cologne doesn't just make you smell good. It's supposed to whisk you away to another world for a moment and make you feel special. That's what this campaign does in our opinion.

The campaign. which introduces a new fragrance, consists of :10's, :15's, :20's and :30's as well as print. You can view the :30 here ( it's 15MB so give it some time) and check out additional campaign information here.

by Steve Hall    Oct-12-06    
Topic: Campaigns, Celebrity, Good, Magazine, Television

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Ketel One Deprecates Clientele, One Full Page Ad at a Time

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In a campaign that's been running for quite some time, a tongue-in-cheek series of ad campaigns by Ketel One does away with the hot chicks and the cool-looking dewy bottles of vodka. Instead, they're buying out whole billboards and pages in magazines to deliver what's typically a one- or two-sentence statement with no calls to action or attempts to glamourize their product. In fact, the ads are downright insulting. Our personal favorite is the one that says "There you go again, leading by example." This one is pretty funny too but apparently some people don't seem to think the campaign's that great.

That's okay. The people who matter know it's "drawing board," not "drawing bar." Now we're going to raid the fridge and lead by example. - Contributed by Angela Natividad

by Angela Natividad    Oct-11-06    
Topic: Good, Magazine, Outdoor

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Marc Jacobs Makes Gaudy Haute

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With the help of photographer Juergen Teller, who's really into disposable cameras, Marc Jacobs unveils his new line of ready-to-wear with a series of gritty, decidedly uncute print ads. The muse of choice is Jennifer Jason Leigh and for the condemned backdrop he's using she's just perfect: nice and tired-looking. Not that we're giving the typically cracked-out models any preference. Check out shots from the campaign here, here and here. - Contributed by Angela Natividad

by Angela Natividad    Oct-11-06    
Topic: Magazine

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XM Launches Campaign, Stern Launches Campaign, Bosch Bushed

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- XM is launching a Lowe New York-created Q4 Holiday ad campaign which will include television, cable, print, DM and interactive.

- In Demand Networks is launching a $1 million campaign to promote its 24/7 Howard Stern subscription TV channel.

- And just or fun, Brooke Hogan. They really can make anyone look good on a magazine cover.

- A Bosch bush moons an old guy next door for, well, we have no idea. Probably some sort of turbocharged hedge trimmer.

more »

by Steve Hall    Oct-10-06    
Topic: Campaigns, Direct, Magazine, Online, Television

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Bentley Thinks We All Suck

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Assuming this is a real ad - because as we all know and as you readers have been so vicious in pointing out, fake ads are a dime a dozen in the world of Flickr - Bentley just wants the rest of us poor, unfortunate slobs to know for sure we are, most assuredly, lesser human being than Bentley owners.

by Steve Hall    Oct-10-06    
Topic: Magazine, Strange

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