Incredible India Creatives Need Incredible Cross-Cultural Disaster Control


Adrants reader Jinki brought our attention to this unfortunate tourism ad where a woman holding back her veil brightly admonishes watchers to fuck off.

Incredible India, indeed.

by Angela Natividad    Sep- 4-07    
Topic: Magazine, Worst

Dolce & Gabbana Slip Leather-Clad Power into Hands of Emaciated Dominatrixes


Why do we waste time pondering the suggested denigration of women in JBS or Sisley ads when Dolce & Gabbana has always made such an easy target?

It turns out that this season's series of ads are meant to take D&G's usual array of contorted femmes and put them in positions of empowerment - with chrome corsets, thin whips and naked man slaves.

Thank you, D&G, for realizing our dearest fantasies.

by Angela Natividad    Sep- 4-07    
Topic: Brands, Magazine

Heroes Can READ! - Mostly Children's Books, Though.


The Czech Republic's BOOKS has launched a well-rendered ad campaign to raise literacy among the masses. Watch while Catwoman sifts through the pages of "All About Doggie and Pussycat" by Josef Lada. And here, Spiderman reads "Beetles," written by Jan Karafiat.

The campaign was put together by Publicis, Prague. Text reads, "No Inspiration. No Future." It could also read, "It is never too late to scour the children's section for cues on why your life took this odd turn." But that was probably too long.

by Angela Natividad    Aug-30-07    
Topic: Good, Magazine, Outdoor, Poster

Don't Just Bury Sparky; Support Your Local Funeral Parlor


We've seen a lot of odd funeral ads in our time (1, 2). But this trade ad, which first disgusted Adpulp (granted, for completely different reasons), is a new kind of freaky.

"Just imagine extending your cycle of service by adding pet loss memorial care," invites Matthews Cremation for its Faithful Forever effort.

Granted, death, like anything else (marriage, for example), is an industry whose players need to stay relevant with innovations or new streams of revenue, and we largely have ourselves to thank. Okay, our emotional attachment to Sparky is fair game. But it's still kind of weird to imagine the possibilities:

"One in three pregnancies results in a miscarriage. Cup the child in God's Hands (TM); cup the profits in yours."

"Celebrity deaths can hit homes hard. The Icon Altar brings solace for the passing of role models the world over."

"Invisible friends are people too. Remind aging patrons to see them off in style."

by Angela Natividad    Aug-28-07    
Topic: Magazine, Strange

Hayden Panattiere's Milk Explodes All Over 'Got Milk' Ad


We don't know what it is. We can't place our finger on it but there's just something wrong with this Hayden Panettiere Got Milk advertisement. All that milk flying around? That look? The dress? The...OK, we're just gonna stop here and let you analyze the rest. Or just go home for the weekend thinking, "What the hell is Adrants' problem? Do they have to completely over analyze everything?"

by Steve Hall    Aug-24-07    
Topic: Celebrity, Magazine, Strange

Local Beauties Populate Fashion Brand Store Openings


Amsterdam's BSUR has put together a print and outdoor campaign for fashion brand Turnover. The models in the ads were recruited across 23 cities in Europe and were photographed by fashion photographer Jan Welters. The campaigns announces new retail store openings in Tilburg, Breda, Eidenhoven, Enschede and Almere.

by Steve Hall    Aug-23-07    
Topic: Magazine, Outdoor

FedEx Thinks People Still Send Letters - Like, Through the Mailbox


We really want to like these witty little ads for FedEx Express, in which people send urgent messages via this most zippy version of traditional mail, but we can't stop thinking, "Um, isn't this what email and the Crackberry are for?"

It's a little late in the game to improve on snail mail correspondence. Sending over a still-cold beer might be a different story.

by Angela Natividad    Aug-22-07    
Topic: Magazine

Vogue Live Blogged, Apple YouTubed, MySpace Facebooked


- Glossed Over live blogs the reading of Vogue's 840 page September issue.

- Apple catches wrath from popular YouTubers misfortune with the company's bad customer service.

- Christina Ricci is the new face of Samsonite's Fashionaire accessory line.

- This is how they sell Volvos in Korea.

- Yup. MySpace is over. Now, it's all about creating Facebook applications as Hyper Happen and W3Haus just did to promote the movie Knocked Up in the UK.

- Darren Stevens is dead. Oh wait, he was never alive. Oh wait, it's a new blog to promote a new marketing book. Oh wait, and even another YouTube book video.

- OMG! It's another book! But this one's not about marketing. It's about ghosts, monsters and UFOs. But it counts because a former creative director wrote and took the photos.

more »

by Steve Hall    Aug-21-07    
Topic: Games, Industry Events, Magazine, Social, Video

Baby Spice Out-Spiced by Prego


Hmm. Life after superstardom isn't always so great. Baby Spice (our fav) aka Emma Bunton is now appearing in Prego print ads and has been in TV ads since last May. The amazing concept for this campaign? "Even one of the Spice Girls can't think of a spice to add to the perfectly seasoned sweet and savory taste of Prego Sauce." And yea, we know she's already done commercials for Polaroid. Guess it's a good thing they're on tour again.

by Steve Hall    Aug-21-07    
Topic: Celebrity, Magazine

Duracell Shoots for Bunny Nemesis, Breaks Toys Instead


Considering Energizer's got a stranglehold on the beloved Bunny, an icon in our childhood, it's understandable that Duracell may have trouble competing on the same front.

But a broken clown toy? (Possibly beaten into submission by that rolling pin to the left of it?!??) And we won't even touch the It component. Are you trying to give us nightmares?

Tagline: "Lasts longer, much longer. Sorry." No, Duracell, we're sorry.

Update: Kristof just shot us another ad from the same campaign, which you can check out here. We've just been overwhelmed by fond memories of Mommy screaming "PICK THAT SHIT UP!" in a drunken rage.

by Angela Natividad    Aug-21-07    
Topic: Brands, Magazine, Poster

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