Tooth Rag Gets Star Treatment

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Somebody* just alerted me to a dentistry publication called Dear Doctor - Dentistry & Oral Health. Its president and publisher, Dr. Mario Vilardi, aims for the magazine to wax the common sense of Dear Abby, coupled with the vapid gawk-appeal of People.

Toward that end, each new issue sports the distinctive pearly-whites of a star.

It isn't immediately clear how deep we get to dive into the mouths of people we idolize on television. Deliciously sordid details, like the number of cavities they had as children, or shots of them in head gear, will probably not grace the pages of Dear Doctor. So I'm not sure what else to say about this, aside from, hey, I guess star power can serve any interest.

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by Angela Natividad    Oct-21-08    
Topic: Celebrity, Magazine, Strange



MySpace Music Promotes Artist Individuality

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MySpace Music, which went live in late September, is running a print ad campaign composed of artists and some of their favourite playlists.

At left is an ad featuring Moby, complete with link to his MySpace site. The text, presumably hand-written by The Man Himself, gives us the skinny on Moby's New York playlist.

Also see "Songs to Come Down To," a handwritten playlist by Kings of Leon, and "Music that My Friends Wrote" by Jenny Lewis.

Sedate, distinctly cool and in keeping with the network's indie band community feel. This is the first time MySpace has stepped beyond its borders to advertise. But hey, this is also the first time major labels have been willing to help foot the bill.

by Angela Natividad    Oct-21-08    
Topic: Brands, Campaigns, Magazine, Poster, Promotions, Social



CK's 'New Movement' Campaign Prioritizes Spiritual, Physical Health

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For its Performance line of yoga apparel, Calvin Klein puts the usual waifs in spandex. They're also doing less lounging-around and ODing-on-camera.

See models stretching and models in upward-facing fetal (is that a position?). They could all be Kate Moss, as far as we can tell, but they're all slightly meatier and CK probably wouldn't waste its dosh putting Kate in profile. (That's only half the bang for the buck!)

Jokes aside, "New Movement" is sublime work by Full Contact.

by Angela Natividad    Oct-17-08    
Topic: Brands, Campaigns, Magazine, Poster



At AdEaters, Watch for Roofies ... and Teeny Little Gorillas

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To promote Night of the AdEaters, a 40-country show that screens ads from around the world in a no-holds-barred atmosphere, Euro RSCG/London resuscitated some of the ad icons it helped create.

The idea was to convey what someone might experience the morning after an indulgent ad event. (Odd, DDB/Stockholm seemed similarly inspired for the Roy awards.) At left, see the Cadbury Gorilla at the end of a tooth-scraper. Here's Flat-Head Eric in the same context, and the Energizer Bunny on dental floss.

The shit people put in your drinks!

Night of the AdEaters happens on October 16 at London's Bloomsbury Theatre. Tickets have sold out since the campaign started running.

by Angela Natividad    Oct-14-08    
Topic: Brands, Campaigns, Industry Events, Magazine, Poster



Pepsi Exchanged for Bananas, Space Travel and Bikini Babe

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Why are these people staring off into space and accepting bribes in the form of Pepsi? Why do they look like they are somehow detached from the realities of their lives? Why is it so inconceivable to believe these situations would actually take place?

Oh wait. This is advertising. Reality is irrelevant. All that matters is cool art direction and great photography. For that we give thanks, or not, to CLM BBDO Paris for this Pepsi print campaign.

by Steve Hall    Oct-13-08    
Topic: Campaigns, Magazine, Strange



CosmoGirl Closes, DraftFCB Gets Advice, Google Greens

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- Hearst Magazines will close CosmoGirl with the December issue. It first published in 1999.

- CBS has schedule the annual Victoria's ecret Fashon Show to air December 3 at 10PM. It wil take place at the Fontainebleau Miami Beach hotel.

- As only George Parker can, DraftFCB gets some sage advice concerning its penchant for repeatedly tooting its own horn.

- The Ladders takes a unique approach to illustrating the attractiveness of its $100K talent pool.

- Google does the green thing with project 10 to the 100th.

- Citizens Bank customers get happy together karaoke-style. It's bad. Really bad.

- TAMBA is out with Granny Bash Bingo, a game in which granny deflects attacks from a bingo machine which has had enough from its grey haired oppressors.

by Steve Hall    Oct-13-08    
Topic: Agencies, Games, Magazine, Online, Television



Miniature Women Apply Kiwi Shoe Polish

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In an odd approach to selling shoe polish that's not unlike methods used to sell cars by draping a woman across the hood of a vehicle, Kiwi, with help from Grey Hong Hong, has crafted a print campaign that's seemingly designed to elicit a collective "huh?" from anyone who flips a magazine's pages to the ad.

If Grey Hong Kong was going for that collective "huh?" and guaranteeing the page wouldn't be turned too quickly, they have, indeed, achieved that goal. After all, its not often you see miniature woman working diligently atop a pair of shoes to insure pristine shininess. In fact, it would be downright creepy to open the closet door in the morning to see these tiny polishers scampering about one's shoes. It's be enough to cause one to question one's mental faculties and run directly to the doctor's office.

by Steve Hall    Oct- 6-08    
Topic: Campaigns, Good, Magazine, Racy



Pantene (Boobs) Launches (Boobs) Distracting (Boobs) Campaign

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Wait. What? There's haircare product in this ad? Damn! All I saw was a pair of colossal boobs bulging forth threatening to explode from the skimpy confines of a cleavage-bearing top. After stuffing my eyes back in their sockets and coming to the realization this was not, in fact, a Wonderbra ad, my eyes finally traveled to the lower right hand corner of the ad where, yes, bottle of Pantene product were displayed.

The ads are said to have been created by MastosGrey in Brazil. Sadly, they look like every other fake ad that employs the massive image/minuscule type approach to creativity. We may never know and, really, who cares. They're fun to look at. Let's just shut up and enjoy ;)

by Steve Hall    Oct- 3-08    
Topic: Campaigns, Good, Magazine, Racy



Because Those that Power Your TV Should Also Be Trusted to Power Your Pleasure

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Philips -- the guys that probably sold you your first affordable TV and DVD player -- have entered the sex toy market with Intimate Massagers.

"For couples to explore and enhance their most intimate relationship together," the website says, in that way where they want you to think "dirty experimental sex!" while pretending to actually be referring to something you and your husband might have considered after deep thought and four intensive marital counseling sessions.

The ad at left (via) features two people in the throes of said responsible counseling activity. They appear to be composed of waves and heat. A banner on the website uses parts of this wave/heat illustration to describe how the ergy, rock-shaped massager will fill you with "feel-good" chemicals and boost your immune system.

Variations come in "intimate," "warm intimate" and "intimate dual" -- two massagers sitting inside an oyster shell. Looks like Lelo finally has a rival!

by Angela Natividad    Oct- 2-08    
Topic: Brands, Magazine, Packaging, Specialty



Nobody Likes an Iron Fist; Rule Instead with Iron Thumbs

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"But how...?" you ask.

By tethering underlings to consuming new workloads, straight from your spankin' new BlackBerry Pearl. Imagine how much more satisfying your pointless requests will be once they're liberated from the constraints of a timesheet and a computer!

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by Angela Natividad    Oct- 2-08    
Topic: Brands, Magazine, Mobile/Wireless










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