Pepsi Exchanged for Bananas, Space Travel and Bikini Babe

Pepsi_Lifeguard_clm.jpg

Why are these people staring off into space and accepting bribes in the form of Pepsi? Why do they look like they are somehow detached from the realities of their lives? Why is it so inconceivable to believe these situations would actually take place?

Oh wait. This is advertising. Reality is irrelevant. All that matters is cool art direction and great photography. For that we give thanks, or not, to CLM BBDO Paris for this Pepsi print campaign.

by Steve Hall    Oct-13-08   Click to Comment   
Topic: Campaigns, Magazine, Strange   

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Comments



Comments

"Why do they look like they are somehow detached from the realities of their lives? Why is it so inconceivable to believe these situations would actually take place?"

I thought that was exactly the point of the whole thing. Isn't the message here that Pepsi gives you access to stuff you can only dream about, and isn't that why they made it look so unreal and perfect, like in a dream?

Posted by: Buzzing Bees on October 14, 2008 4:25 AM







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