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Euro RSCG, Chicago has awakened pasta brand Barilla from its seemingly long ad-sleep with a new campaign called "Discover Italy. Discover Barilla."
The microsite (disable your pop-up blocker) fuses Italian culture with regional -- and totally pasta-centric -- recipes. While salivating for pesto you can explore Cinque-Terre and Parma, with more locations to come in '08.
Here's a print from the campaign. Just the look of it makes us hungry, and a little lonely for a warm Italian mother clutching a rolling pin.
It's always scary when an ad imbibes you with fond memories that aren't actually yours.
Big, Big BIG news! Long time Advertising Age man Scott Donaton has been wooed by Time Inc. to become the publisher of the company's Entertainment Weekly. Having been with Crain's Advertising Age since 1989, Donaton has seen a lot of changes at the flagship advertising trade publication and has had a big hand in making them happen as well.
As a reader of Entertainment weekly since its early small "e" days, we can't wait to see what Donaton does for the mag. Apparently, it's ad pages are down and it needs a boost. Hopefully, Scott can do it.
In other ad trade mag news, skillfully giving the change a positive spin, AdWeek today announced it will expand its digital offerings (though it didn't offer details) and will reduce the frequency of its print publication to 26 issues a year. Are Jonah Bloom and Rance Crain high fiving each other today or what? Not that AdWeek ever posed even the tiniest threat to Advertising Age. Long live AdFreak!
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These images (1 at left, 2, 3) are part of a Nike campaign called I AM FORGED BY THE ELEMENTS (yeah, all caps). It was put together by Cole & Weber United and will run in Sports Illustrated and on ESPN.
The ads illustrate the carnal athlete who perceives inclement weather conditions as partners rather than as obstructions.
Inspirational and all, in Nike's usual style. No big shocker there. Maybe we'd feel differently about the whole thing if we flipped open a health magazine during one of our psycho winter diet binges and saw a shot of some dude pumping iron in the snow. Tough call outside of context, though.
German pen company Stabilo, much like a 16 year old boy sorting through the girls in gym class to choose the one who will fuel his masturbatory endeavors while trying to fall asleep that evening, has crafted an ad only a 16 year old boy would appreciate. Oh who are we kidding? Every guy from 8 to 108 will love this ad. After all, when it comes to certain thoughts, behaviors and desires, guys never really grow up.
In a recruitment ad, India agency Concept Communication wants your testicles. Yes, that's what they want. In fact, the headline of a recent recruitment ad reads, "Testicles Wanted." After that not so subtle reduction of potential employees to nothing more than a body part, the copy goes on to empathize with advertising professionals who are apparently sick of being called names such as "postman" (must be an Indian thing) and "person without balls." Somehow it's still perfectly OK for the agency to recruit a sack of bloated balls instead of an actual person.
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Ouch! That looks like it hurts. Besides, who needs five legs? Oh wait, it's just a sneaker ad. Sorry. Apparently, Fila wanted to show the many angles of their new Unico running shoes in a campaign from agency Santa Clara in Sao Paulo. Anyway, it's weird looking and it caught our attention.
That Louis Vuitton ad featuring Mikhail Gorbachev sitting in the back of a car next to a Louis Vuitton bag while staring out the window at what's left of the Berlin Wall seems, on closer examination, to contain a political message. New York Magazine features a segment of the ad blow up which appears to be a book or magazine with a title that reads (translated), "Litvinenko's Murder - They Wanted to Give Up a Suspect for $7,000."
Interesting. The person referred to, Litvinenko, was the Russian spy whose death was attributed to Putin's henchman. New York Magazine wonders whether or not ads are the new method of worldwide communication between politicos and spies. We just think it's an art director's or photographer Annie Leibovitz's idea of witty political commentary
Alongside agency Wieden + Kennedy, Nike put together this two-part print campaign featuring LeBron James. Part I is at left; Part II is right here.
Ahh. Nike is never too pushy. In this spread you've got all the force and drama of a Jay-Z song, except the neighbors won't complain.
There once was a time restaurants where just a place you went to eat food. The came the chain and all the thematics that came along with it. Now, you can't operate a restaurant without investing heavily in a theme that will set you apart from every other restaurant in your are.
To help set Wisconson's Bridge Street Station apart from the competition, DDB helped tap into the owner's love for burgers and trains and gave the restaurant a railroad theme. Complete with the headline, "Chew, Chew," the campaign consists of ads, posters, branded take out boxes, signage, sound cards that delivered a steam engine's trademark "chew chew" sound, direct and table tents.
It's nicely done. Check out all the creative here.
When we received this press release about the Halo Vaccuum, we at fist thought it was some twisted new multi-tasking version of the game. Alas, it's just a regular vacuum but a very special one. One that kills germs with ultraviolet light. Created by BooneOakley, the campaign initially had the headline, "It doesn't just suck. It Kills." But, apparently, that was a bit too harsh and the ads ended up carrying a tamer headline like, "Is it a vacuum cleaner that kills germs? Or a germ-killer that vacuums." We think they should have gone with their initial thinking.
The campaign consists of print, TV and a Times Square billboard. We have no idea what Consumer Reports will think when they get their hands on this thing but to us it at least looks pretty cool. And we'd love knowing all those nasty critters living in the bowels of our carpet were meeting their maker rather than disgusting us.
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