Starbucks to Kick Dunkin's Ass With 1,600 Stores and National TV Campaign

starbucks_pass_cheer.jpg

As if there weren't already enough Starbucks on every corner of every city and town in the nation, the chain plans to open 1,600 more in the next year. Partially in support of that and partially to stave off a minor (one percent) decline in transactions per store, Strabucks, in a conference call yesterday announced it would launch a new (it's first) national TV campaign (three spots now, two later in November) as well as an online initiative where visitors can share holiday cheer. Wieden + Kennedy is behind the campaign.

Hmm. Does America really run on Dunkin' or is Starbucks out to change that once and for all?

Written by Steve Hall    Comments (0)     File: Brands, Campaigns, Online, Television     Nov-16-07  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines

Comments

Post a comment
















Featured FREE Resource: