Here's a new campaign from Boston-based Winsper for Timberland PRO's PowerWelt work boots which consists of magazine, outdoor and point of sale. The campaign's photography is quite striking if we do say so ourselves and was done by Jim Erickson. The campaign will break mid-September. Check out other creative here, here, here and here.
George Parker tells us the story of a German magazine that fell prey to the openness of the interweb or, perhaps, was just plain stupid. The Cologne-based magazine, a yet-to-be-launched book aimed at teens, called Objektiv found an image of a model to use in a promotional piece and slapped the headline, "Deutsch Ist Geil!" or "German is Hot!" next to her. While it's very easy to troll the Internet for millions of images that suit any particular purpose, the group behind Objektiv found the image of the girl, 19 year old Czech model, Jaimy, on her site, Sweet Natural Girl, a psuedo, semi-pornish, girl next door type site. These kind of sites, whose sole revenue stream consists of drooling, horny guys who will throw money at anything just to see fleshy hotness, don't take kindly to their images being used in such a widespread manner by a for-profit entity without remuneration. Obviously, legal action has ensued. Apparently, the fact she's Czechoslovakian didn't sit well either but that's for you political types to analyze.
Now this is good. At first we looked at this ad and we're like, "huh?" Then we realized, "duh!" It's eye catching and it makes its point very clearly. But, the name of this ad has the word "spec" in it leading us to believe it's only a twinkle in a creative's eye. Come on, Kellogg. Approve this ad! Oh wait, this is probably too insider for our cereal eating friends to appreciate.
There's a lot of ways to promote a magazine. Some more offbeat than others. With the tagline "Let us keep on dreaming of a better world," - which, oddly sounds like some old hippy song - and graphics that portray women as they are be seen inside the fantasy-laden minds of men, this promotion for Belgian magazine, Che, is definitely one we'll never see here in the States but, all the same, think is fun if viewed without the lenses of one's politically correct glasses. From upskirt panty shots to a monthly wife sale, this campaign doesn't get bogged down with proper behavior. See the upskirt and others here. Safe enough for work. Oh, and here's a funny one on Flickr.
Never one to accept the fact on screen guides have crushed their print business, TV Guide is getting together with Orvill Redebacker popcorn in a TV That Pops promotion that will place dollar off coupons and a chance to win eight complimentary issues of the magazine on boxes of the popcorn. The promotion will be aided by FSIs, POS displays and online ads. There's also a "TV That Pops Sweepstakes Challenge" that will award one lucky person a trip to TV Guide's After Party in LA following the 2007 Emmy Awards.
Our Toronto correspondent Sanj sends us a couple ads and wonders about their merit. The first is an ad for fashion brand Jil Sander which Sanj says looks like an ad out of the 1940's and questions why that would motivate any woman to consider the brand. He also points out that, apparently, the brand is doing something right since it's worth 100 million.
Second, Sanj shows us an ad for Westin Hotels which does the Kettle One blank page thing with the headline, "Clear your mind. Free your sense. OK, so that blank page thing works with the headline but Sanj wonders what makes the Westin so special that it would actually clear your mind rather than , oh, say, a nice cabin in the Colorado rockies? After all, sleeping in a building with 1,000 other people isn't exactly mind-clearing.
Here's a beyond dumb but maybe not so much promotional video for Nuts magazine sent to us by FishNChimps which touts its circulation superiority over competing magazine Zoo by featuring a striping females who begins her disrobing with "I've got a figure I want to reveal to you." That figure, of course, isn't hers. It's the circulation figure for Nuts which is greater than that of Zoo's. But hey, women who take their clothes off always seem to attract attention and since its an editorial edict here at Adrants to cover anything involving women who get naked, we figured (ouch. unintentional pun) we'd better tell you about it.
B.L. Ochman reports Jane Magazine has launched a social media-like campaign that includes a blog, a video, a forum, voting and more, all to, well, find 29 year old Sarah DiMuro a date so she can lose her virginity before she turns 30. Yes, this is how we promote magazine readership in the age of social media. But, as in with the cool kids as this is, Ochman points out they forgot the MySPace page, the eBay auction and Second Life.
Gawker brightens our morning with some legal frivolity of the illogically stupid kind. Not that any lawsuits are ever overflowing with intelligence but when a magazine that glorifies women as sex objects sues a strip club that, oh, glorifies woman as sex objects, we just stick that in the WTF category, Yes, Maxim Magazine is suing Tampa-based Maxxim Men's Club for trademark infringement because it claims "an establishment that allows women to perform sexually explicit dances has hurt the magazine's trademark and Dennis' reputation." Alrightly then. And showing women in a constant state of undress for the masses to droll over doesn't hurt anyone at all? It's time for an Agency.com fist bump and a collective "dude!" between the two parties in acknowledgment of their "glorification" of the female persuasion.
For years. we've seen the very utilitarian ads for that closet shelf company, California Closets. That utilitarian approach always seemed appropriate since closet shelving is, well, utilitarian. It seems someone over at California Closets got bored just showing pictures of their shelving in ads which were usually placed unceremoniously in the back of many newspaper's Sunday magazine. A frustrated California Closets marketing person apparently stood up and said, "Dammit, we want some far forward right hand page action!" to which the Sunday magazines replied, "Dammit, we don't want any crappy utilitarian closet shelving ads ruining the front of our preciously wannabe culturistically fashionista-like magazine pages" to which California Closets screamed,"Dammit, we need to get ourselves some hip, vapid looking, ridiculously dressed models and drape them across the ad and, like, just kinda show our shelving in the background" to which the Sunday magazines said, "Cool, we'll take your money now for this ad we know people are gonna look at and go 'what the fuck are they selling here?'" To which we say, well, we've said enough.