Normally, we wouldn't give a crap about a magazine increasing its frequency and distribution but when the PR reps sends along an image of the magazine's cover with sweet looking bikinied babe on the front, our editorial crap detector simply ceases to function and other determining factors take charge.
So, Wave magazine, a South Florida-based boating and watersports activities publication backed by Knight Ridder, announced today it's doubling its publishing frequency to monthly and going national as it celebrates its second anniversary this month with a 132-page February issue. There. Everyone happy?
Now here's an ad that clearly makes its point. The copy reads, "Almost like the original. Almost . Pirate CDs spoil good music pleasure." Of course, unlike sex dolls, pirated music sounds just like the original so perhaps this ad isn't as powerful as it could be.
South Florida lifestyle magazine, Ocean Drive, according to MediaBuyerPlanner, has partnered with Vegas' celebu-bash Beacher's Madhouse hosting their appearance February 13 at Miami's Mansion nightclub. The mag will also celebrate their anniversary with a Grey Goose, Just Like Me by Parris Hilton and PURE nightclub-sponsored invitation-only party at the St. Regis Bal Harbour. Someone please invite us.
While we know there's all sorts of metaphors for human body parts and the selling of such parts, we don't seem to recall seeing a grocery store liken it's produce to body parts in quite this particular manner. In these ads, asparagus, pears, bananas and, yes, melons are compared to the various body parts one might envision when thinking about such produce.
While parents may not need yet another parenting magazine, advertisers, apparent;y do. With close to 70 pages of advertising, including a double gatefold from Hasbro, Disney Publishing Worldwide, on February 14 at a newsstand near you, is launching Wondertime, a magazine "designed to help moms understand how children are learning and growing." Hmm. That sounds like the premise of just about every other parenting magazine out there but no matter. I'm sure you know a freaky, over-involved, over-protective, over-coddling, over-concerned parent or two who just loves to suck this stuff up.
Kuwaiti Art Director and Ad Blogger Tata Botata (or whatever his real name is) pointed us to this Kuwaiti IKEA ad on the back of a local dining guide that shows Filipinos, apparently the predominant wait staff in the country, portrayed Swedish maids. While Botata tells us its very common to see Filipino wait staff in Kuwait, he took issue with IKEA dressing them up in stereotypical Swedish garb and headlining the ad with, "Enjoy the Swedish hospitality at IKEA store."
We don't pretend to understand all the cultural ramifications of this but we prefer our Swedish maids blond, buxom and holding beer St. Pauli Girl-style. Then again, that's got its own nasty, sexist, stereotypical baggage.
Certainly, it was destined to happen sooner or later. Afterall, if Playboy goes after Wal-mart hotties, they're sure to see better luck with hotties found on MySpace given that most can't seem to post a fully clothed picture if their life depended on it. Playboy is seeking "the sexiest women of the MySpace community to pose for a nude Playboy pictorial." The only requirement, of course, is that the girl must be hot and at least 18 years old. No doubt, Playboy will receive millions of submissions for this and will likely be its most popular "Girls of..." issue ever.
Back in June, we noted Hilary Duff would become the face of Candie's. Perhaps because the poor girl's just not quite weighty enough to carry the role herself, Candie's has decided to add a few more celebrities to heavy up its campaign adding "Entourage" and former 'The O.C.' star Samaire Armstrong, "EuroTrip" hottie and "Ice Princess: sweetie Michelle Trachtenberg and relative newcomer Crunk & B artist Ciara. The celebs will appear in TV, print and online ads to support the roll out of the brand in Kohl's stores.
We always wondered if there actually was any bread in Wonder Bread since you can compress a slice into a ball the size of a marble but no matter, the company is launching a $10 Million campaign to introduce Wonder "made with" Whole Grain White. That "made with" phrases casues one to...uh...wonder whether just how real this new bread will be. Well, we'll give it the compression test and let you know. In the meantime, all you TV and print sales reps enjoy your slice of that $10 million. We bet it's a lot more substantial than a slice of Wonder.
Clinging for it its own life at the expense of the lives of others whom it feels should perceive smoking as a glamorous activity rather than the killer it is, R.J. Reynolds in launching a fancy new brand of cigarettes called Marshall McGearty and supporting the brand with a hipster lounge in Chicago. As if completely oblivious to the past 20 years worth of research highlighting the killing qualities of cancer sticks, Larry McGearty, CD at RJR agency Gyro Worldwide told Ad Age, "No one has done this before. Nobody has tried to create romance in the industry and take it to the next level." McGearty and the other pompous soul who's name is on the brand, RJR stench guru Jerry Marshal cooked up the idea several years ago realizing many other categories of social vices had high end brands that were successful and figured why should cigarettes be left out of that game.
Oh sure, everyone should be free to choose their on manner of death but at least in American society, the whole smoking thing is over. It had it's day. It's done. Clearly, it's not a healthy thing to engage in and eradicating it from the earth wouldn't be such a bad thing. Oh wait, then everyone will want to ban alcohol, coffee and all those other pleasantly mood-altering but health challenged substances we all enjoy from time to time. That said, we just don't think this one's going to go very far. You can see two of the ads here and here.