In a recruitment ad, India agency Concept Communication wants your testicles. Yes, that's what they want. In fact, the headline of a recent recruitment ad reads, "Testicles Wanted." After that not so subtle reduction of potential employees to nothing more than a body part, the copy goes on to empathize with advertising professionals who are apparently sick of being called names such as "postman" (must be an Indian thing) and "person without balls." Somehow it's still perfectly OK for the agency to recruit a sack of bloated balls instead of an actual person.
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Ouch! That looks like it hurts. Besides, who needs five legs? Oh wait, it's just a sneaker ad. Sorry. Apparently, Fila wanted to show the many angles of their new Unico running shoes in a campaign from agency Santa Clara in Sao Paulo. Anyway, it's weird looking and it caught our attention.
That Louis Vuitton ad featuring Mikhail Gorbachev sitting in the back of a car next to a Louis Vuitton bag while staring out the window at what's left of the Berlin Wall seems, on closer examination, to contain a political message. New York Magazine features a segment of the ad blow up which appears to be a book or magazine with a title that reads (translated), "Litvinenko's Murder - They Wanted to Give Up a Suspect for $7,000."
Interesting. The person referred to, Litvinenko, was the Russian spy whose death was attributed to Putin's henchman. New York Magazine wonders whether or not ads are the new method of worldwide communication between politicos and spies. We just think it's an art director's or photographer Annie Leibovitz's idea of witty political commentary
Alongside agency Wieden + Kennedy, Nike put together this two-part print campaign featuring LeBron James. Part I is at left; Part II is right here.
Ahh. Nike is never too pushy. In this spread you've got all the force and drama of a Jay-Z song, except the neighbors won't complain.
There once was a time restaurants where just a place you went to eat food. The came the chain and all the thematics that came along with it. Now, you can't operate a restaurant without investing heavily in a theme that will set you apart from every other restaurant in your are.
To help set Wisconson's Bridge Street Station apart from the competition, DDB helped tap into the owner's love for burgers and trains and gave the restaurant a railroad theme. Complete with the headline, "Chew, Chew," the campaign consists of ads, posters, branded take out boxes, signage, sound cards that delivered a steam engine's trademark "chew chew" sound, direct and table tents.
It's nicely done. Check out all the creative here.
When we received this press release about the Halo Vaccuum, we at fist thought it was some twisted new multi-tasking version of the game. Alas, it's just a regular vacuum but a very special one. One that kills germs with ultraviolet light. Created by BooneOakley, the campaign initially had the headline, "It doesn't just suck. It Kills." But, apparently, that was a bit too harsh and the ads ended up carrying a tamer headline like, "Is it a vacuum cleaner that kills germs? Or a germ-killer that vacuums." We think they should have gone with their initial thinking.
The campaign consists of print, TV and a Times Square billboard. We have no idea what Consumer Reports will think when they get their hands on this thing but to us it at least looks pretty cool. And we'd love knowing all those nasty critters living in the bowels of our carpet were meeting their maker rather than disgusting us.
People like to over-care about stuff. That's why we have the PC police monitoring everything movie stars say, and Arianna Huffington.
But if saving toast seems like too futile a mission for you, try your hand at saving tile.
Save the Tile is a Delta Faucet campaign by Young & Laramore. The idea is to promote quality tile that's aesthetically friendly (so you don't hammer it all away at your first opportunity).
The campaign includes print ads narrated by disgruntled bathroom items. See Scent Stick (who owns these?), Loofah and Toothbrush.
Or, you know, go out and try saving something you actually care about. (Like puppies or hungry kids.) But who actually does that?
- You know a magazine is having a tough time when it hosts a promotion allowing potential subscribers to name their own subscription price.
- Here's a video explaining the launch of Ad Air, the company that recently placed a gigantic board on the ground next to the Dubai airport.
- If you're a fan of widgets, you might like Gydget. You can use it in you marketing programs to spread your brand throughout the world of social media.
- Survivor's got a lunch lady but Wieden + Kennedy's got a lunch lady blog!
- To promote its service from Sao Paulo, Emirates Airlines created a commercial the length of the flight, 14 hours and 40 minutes.
- If you like NBC's Bionic Woman - which seems to waffle between decent TV and crap not worthy of air time - you can visit NBCs Bionic site to see how...uh...bionic you are? Huh?
- Teen makes commercial for Apple iPod Touch.
Unlike Oldsmobile which tried to distance itself from its aging audience with the "It's Not Your Father's Oldsmobile" campaign, Beam Global Spirits is embracing the older generation for its Canadian Club whiskey by exclaiming, "Damn Right YOur Dad Drank It." Created by Energy BBDO, the campaign will launch in November with radio, out-of-home, POS and print. Ads will appear in Rolling Stone, Sports Illustrated and Sporting News, with additional placements in Playboy, Men's Journal, Esquire, Outside and Men's Fitness in December and into 2008.
Hauling out imagery 60's and 70's imagery from actual Beam Global employees and positioning Dad as a once cool manly man, ads state "Your Mom Wasn't Your Dad's First," "Your Dad Was Not a Metrosexual" and "Your Dad Never Got a Pedicure."
Are we seeing a full-on return to the glory days of the hard liquor cocktail when beer was for factory workers and wine was for sissies? Can we now go back to the three martini lunch, pinch asses in the afternoon and have three more martinis at night while watching Mad Men? We might not get any work done but it sure sounds like fun.
In a new campaign, jeweler Clara Williams thinks it has clarified the difference between New York's East Side and West Side. Euro RSCG crated the campaign to highlight the jeweler's selection of customized jewelery. No doubt Gossip Girl will have something to say about this.
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