In a recent campaign, an Austrian radio station, 88.6, is trying to position itself as something other that a station that plays popular music. By trashing the hugely successful Phil Collins and the Titanic soundtrack, two entities that, while some question their musical merit, made more money that this station will likely ever see, this station is trying to position itself as some sort of anti-pop, hip station. Too bad they couldn't find some cultural references that were relevant to this decade.
We're not usually a fan of highly stylized commercials just for the sake of being highly stylized but this Callegari Berville Grey-created, Stardust-produced Hugo Boss Green campaign featuring Jonathan Rhys Meyers, is stylized for a reason and seems to catch our eye. Like Coke's Happiness Factory, the spot illustrates the world of beauty a cologne can create. Oh, sorry, we got caught up in all the hype there for a minute but a cologne doesn't just make you smell good. It's supposed to whisk you away to another world for a moment and make you feel special. That's what this campaign does in our opinion.
The campaign. which introduces a new fragrance, consists of :10's, :15's, :20's and :30's as well as print. You can view the :30 here ( it's 15MB so give it some time) and check out additional campaign information here.
In a campaign that's been running for quite some time, a tongue-in-cheek series of ad campaigns by Ketel One does away with the hot chicks and the cool-looking dewy bottles of vodka. Instead, they're buying out whole billboards and pages in magazines to deliver what's typically a one- or two-sentence statement with no calls to action or attempts to glamourize their product. In fact, the ads are downright insulting. Our personal favorite is the one that says "There you go again, leading by example." This one is pretty funny too but apparently some people don't seem to think the campaign's that great.
That's okay. The people who matter know it's "drawing board," not "drawing bar." Now we're going to raid the fridge and lead by example. - Contributed by Angela Natividad
With the help of photographer Juergen Teller, who's really into disposable cameras, Marc Jacobs unveils his new line of ready-to-wear with a series of gritty, decidedly uncute print ads. The muse of choice is Jennifer Jason Leigh and for the condemned backdrop he's using she's just perfect: nice and tired-looking. Not that we're giving the typically cracked-out models any preference. Check out shots from the campaign here, here and here. - Contributed by Angela Natividad
- XM is launching a Lowe New York-created Q4 Holiday ad campaign which will include television, cable, print, DM and interactive.
- In Demand Networks is launching a $1 million campaign to promote its 24/7 Howard Stern subscription TV channel.
- And just or fun, Brooke Hogan. They really can make anyone look good on a magazine cover.
- A Bosch bush moons an old guy next door for, well, we have no idea. Probably some sort of turbocharged hedge trimmer.
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Assuming this is a real ad - because as we all know and as you readers have been so vicious in pointing out, fake ads are a dime a dozen in the world of Flickr - Bentley just wants the rest of us poor, unfortunate slobs to know for sure we are, most assuredly, lesser human being than Bentley owners.
- This Saturday, HighBeam Research is opening up their premium online subscription service to everyone for the entire day. Nothing like forcing the industry's research enthusiast to work on a Saturday.
- Dutch actress Halin Reijn explains her recent nipple slip at the premiere of her Paule Verhoven-directed film was a planned stunt for Pink Ribbon during the Netherlands Breast Cancer Awareness month. If only Tara Reid thought of that when she revealed her newly created jug to paparazzi a while back.
- Pace Communications, publishers of Quince Girl magazine, has launched Quinceanera Eleganta, a catalog for the U.S. quinceanera. Quinceanera is the lavish, wedding-like celebration of a Hispanic girl's 15th birthday.
- Gateway announced it will award its mdia account to Initiative who peviously handled the account up through 2003 when Carat took over.
Certainly if the product is adult-focused and the intended target audience is to be adult then by all means, pulling out the big grown up intentions and inserting them in the ad makes all the sense in the world. After all, sexy lingerie can most certainly cause pregnancy and it's a marketers duty to notify potential consumers of this danger.
Juicy Couture released a weird print ad featuring old women with cotton candy hair standing beside a more conventional model. Hmm. Well, we knew Sophia was going soon, but couldn't they have done a better job of replacing her? - Contributed by Angela Natividad
In a new campaign called "So You," Thomasville juxtaposes furniture with women's bodies. This is kind of neat if you ignore the fact the whole push for women's individuality, rights, etc, etc, has been about avoiding that whole uncomfortable tendency to compare women to objects. Then again, being paired up with a nice curvy vase is a little flattering. But a fucking stuffed couch? Come on! - Contributed by Angela Natividad
Edit - Oops, the vase is a couch too. Even better.
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