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Operating under the premise that "there are too many rote answers and not enough good questions," The Atlantic launched Think Again, for which rhetorical questions are posed in neon lights, foregrounding deserted industrial spaces.
Right now these ads are all over Internets. Videos, blog posts and photo variants are available on the site.
We like it -- it's a simple, but still eye-catching and occasionally even witty. Some we've seen:
o Should women settle?
o Why do presidents lie?
o Is the doughnut doomed?
Lately ad land is all about the rhetorical questions. (Maybe it's the economy.) See Google's T-Mobile G1 spot or those weire Ask.com pieces.
Speaking of Ask, it recently ran a banner ad campaign that posed questions, then invited people to click for the answer. The act brought them to Ask.com, where the answer appeared with a prominent heading and image.
That's one tactic that would've made The Atlantic's campaign better: if you could click on the banners and find news articles directly related to the question, maybe addressing it from multiple sides. As it is, the ads only bring you to the Think Again subsite.
Volkswagen looks to the Surrealists to promote its Polo BlueMotion's "absurdly low consumption." A Magritte-inspired print is at left; here's another in the style of Dali.
Fuel plays a big part in both pieces, and I like how neither ad outrightly says it's inspired by this or that artist. People that know will get a nice cuddly feeling in their tummies (or maybe rant and rave about the flagrant commercialism of art). And people that don't can still ravish the visuals with their eyes.
Work by DDB/Berlin.
In a world where bigger is better, size matters...and socks have multiple uses, Belgian retailer Deleye Fashion is out with an ad that majestically embraces the world's obsession with size.
Created by DDB Belgium, the ad is a nod to the world's collective inferiority complex but let's not be negative here. Is there really anything wrong with striving to be bigger, better, stronger and more intelligent? OK, that last one is stretching it a bit. After all, this is an underwear ad. How intelligent can it possibly be?
Because even the baby Jesus had to suckle from a mammary, and where there's an iconic boob in the open air, there's a photographer just waiting! to pounce.
And you thought sex and religion couldn't mix.
Here the virgin of Guadalupe is represented by the sublime Maria Florencia Onori. A NSFW variant from inside the magazine is available at Laura Martinez's blog. The edition's already sold 80,000 copies since its release just days ago.
This print ad -- which appeared in German car magazines last Friday -- is more than ink on paper. It's a magical holding tray for your own teeny-tiny Mini Cabrio.
See how it works. To try it, print the ad out, visit this site and install the 3D plugin. Webcam at the ready? Good. Look at the screen. YOU'RE HOLDING A WEE INVISIBLE CAR!
Twist and turn the page in your hand to check out all angles. "Augmented reality" technology provided by metaio. Such a playful way to build engagement and spark Mini love (which I now have in spades).
Par for the course, though. Mini Cooper has a habit of engaging customers in creative and fun ways. See billboards that talk to you and its White Rabbit banner ad campaign -- where users could follow a white Mini from one website to another.
Fashion slave Jeremy Dante drew our attention to this demure print ad for Chanel. Devoid of slogan and famous face, it reveals nothing and leaves us wondering what the label has in store.
What is the shape of that dress? Where's that ribbon falling from? How wide are the windows giving off that hint of light? And can I get a 360 on those shoes?
We're not sure when the ad went live, but it's much in keeping with Karl Lagerfeld's Coco Avant Chanel teaser and silent film (now on chanel.com), which weds personality to the enigma of Coco at a painfully protracted pace. It's also the polar opposite of Marc Jacobs' latest interpretation of Louis Vuitton, featuring an accessory-heavy Madonna and gratuitous splashes of orange.
The Nikon S60 is capable of detecting up to 12 faces in a single shot. To ensure plush 20- and 30-somethings with a roaring social life and no camera skillz catch this crucial factor, RSCG/Singapore illustrates it with pending shots that catch, um, extra heads.
Aside from the eyeball-seizing twosome ad at left, variants include going on safari and visiting a haunted house. Clever.
Alex Leo over at HuffPo first drew our attention to the girl-on-girl spot, but The Bottom Rung filled in the blanks. Thanks, guys.
Diggin' these new ads for Sony's PSP.* Each unfolds from the perspective of a dude zombified by games like Socom, Motorstorm and Resistance 2, even as bright lights, big cities and poppin' soundtracks beguile him with distractions.
Experience sensory overload in Chicago, LA and New York (embedded below). This two-page spread features stills from all three. The unified, but starkly different, enviros tie nicely into the tagline: "Everywhere just got better."
Sassy stuff by Deutsch/LA.
Last night during Merry Christmas, Charlie Brown!, Charlie complained about the flagrant commercialization of Christmas. If creatives ever felt the way he did, they're probably well over it out of professional necessity. I know I am, and I just blog here.
Adding to our jaded perspective of how things operate in Ad Land's warped universe, Cherry Creek North -- a high-end shopping mall, mind you -- worked with CULTIVATOR ADVERTISING & DESIGN/Denver to launch The Yuletide Project. Its goal is to remind holiday shoppers that the holidays are about more than frequent wallet molestation.
Two relics of the old guard try something new in these print ads for Marc Jacobs/Louis Vuitton, featuring Madonna. Variant.
There's a lot going on -- those stringy shoes, chunky witch doctor bangles and a hair skirt, of all bloody things -- but like we said to our friend Jeremy Dante (who passed the ads over), Madonna's career is a defiant chin-jut to an industry that swallows young divas, warps their minds and spits them out as lesser animals.
She's an edgy classic, imperfect, unbridled but timeless -- and that's a niche LV can do something with.