Diggin' these new ads for Sony's PSP.* Each unfolds from the perspective of a dude zombified by games like Socom, Motorstorm and Resistance 2, even as bright lights, big cities and poppin' soundtracks beguile him with distractions.
Experience sensory overload in Chicago, LA and New York (embedded below). This two-page spread features stills from all three. The unified, but starkly different, enviros tie nicely into the tagline: "Everywhere just got better."
Sassy stuff by Deutsch/LA.
Last night during Merry Christmas, Charlie Brown!, Charlie complained about the flagrant commercialization of Christmas. If creatives ever felt the way he did, they're probably well over it out of professional necessity. I know I am, and I just blog here.
Adding to our jaded perspective of how things operate in Ad Land's warped universe, Cherry Creek North -- a high-end shopping mall, mind you -- worked with CULTIVATOR ADVERTISING & DESIGN/Denver to launch The Yuletide Project. Its goal is to remind holiday shoppers that the holidays are about more than frequent wallet molestation.
Two relics of the old guard try something new in these print ads for Marc Jacobs/Louis Vuitton, featuring Madonna. Variant.
There's a lot going on -- those stringy shoes, chunky witch doctor bangles and a hair skirt, of all bloody things -- but like we said to our friend Jeremy Dante (who passed the ads over), Madonna's career is a defiant chin-jut to an industry that swallows young divas, warps their minds and spits them out as lesser animals.
She's an edgy classic, imperfect, unbridled but timeless -- and that's a niche LV can do something with.
These ads are causing a bit of a stink. Variants -- with titles generously supplied by me -- include The Bullet or the Noose? and Puddles of Inferno!.
Are they really that bad?
According to Meredith Corp., 56% of women worry more about weight than disease, so you know there's enough hate surrounding muffin-tops to happily fuel many millions of sordid calorie suicides.
And come on. Who didn't enjoy the Garbage Pail Kids? Or Sin City? Or, hell, the Road Runner cartoons?
That was pure sadism. And what did you do? Shovel in another mouthful of Froot-Loops, that's what.
Titus -- whose luxury mountain bikes can range between $3370 and $7495 -- hopes to appeal to young, budget-taut users with a campaign tagged "It's worth a second job."
Each print piece manages to be slightly humiliating without leaving the kiddie park. A delicate balance. See variants:
o Phone sex operators
o Nude model
Food for thought: with $7495, you could buy three Macbook Pros, 32 iPod touches or 94 white earbuds. (Lisa Simpson would die of envy!)
Or, hell, you could get one of these.
Not that we care where you spend your hard-earned shekels; we're just putting it in perspective.
By TDA ADVERTISING & DESIGN/Boulder.
Under its classic slogan "There is always a clever mind behind it," German paper The Frankfurter Allgemeine Zeitung is running a campaign depicting various "clever minds." At left is UN Chief Inspector Mohamed ElBaradei in a state of exceptional transparency.
Hmm. What he needs is a red nose. Then we'd really have a party.
See variants for Billy Wilder, Helmut Kohl and Vitali Klitschko. All smart stuff, comparable to some of the better work we've seen for The Economist and BusinessWeek.
Photos by Nick Veasey. Curiouser still? See making-of and interview with ElBaradei.
Here's a confusing metaphor. B-list star Kristen Johnston poses as Lady Godiva -- who rode a horse naked through Coventry to win a break on her husband's taxes -- in order to raise awareness about the hazards of horse-drawn carriages.
"Don't get taken for a ride," the ad reads. "Horse-drawn carriages are cruel."
I guess. Good fodder for the portfolio though -- a Maraschino cherry topping fine oeuvres like Austin Powers: the Spy Who Shagged Me and Strangers with Candy.
- Laptops can change your world. Well, not yours but the world of those who need theirs changed.
- Congratulations to AdWeek on its 30th Anniversary. The magazine is celebrating with a special issue that"looks at today's big-picture thinking combined with an examination of the key developments, game-changing campaigns, and big ideas from the past three decades."
- Looks like its all over for Jerry Yang as yahoo CEO. Not everyone is CEO material. And there's nothing wrong with that.
- GM paints a doomsday scenario and begs for government bailout.
We've seen plenty of evidence in the ad world of P. Diddy's self-deluded worldview: Ciroc Vodka, Burger King, Unforgivable.
Even so, I still choked a little upon catching sight of this two-page spread for I Am King, the direct and to-the-point moniker for his newest fragrance. Copy and packaging are flanked by The Man himself, tux-clad and perpetually defiant.
Diggin' how the spread lacks a sampler. Guess you're supposed to take it on faith that if Diddy shits it, it reeks of rosepetal.
Or it's spec for Tom Tykwer's Perfume Deux: Redhead's Revenge. Dude on the chocolate bit looks kinda like Grenouille -- but really he's Le Petit Ecolier, a wee schoolboy who's served as the face of this snack since 1850.
For Lu Biscuits, which is currently having a chic little identity crisis. Okay, not really, but I seriously LOL'ed when the website started blasting ambient music. Because come on, all this for a biscuit. A saucy biscuit, sure. Even with a turn-on of a tea to pair them with, biscuits are still like less sexy cookies (NSFW).