Copyranter loves (hates) Tom Ford ads. We do too. Sort of like the idiocy of Dolce and Gabanna ads, Tom Ford insist on foisting oddly sexual (but not really) imagery upon us in an effort to get us to somehow believe using his products will make our lives better. If getting our nuts violently grabbed by a naked woman with an expression that could kill is his idea of persuasion, it's doing a great job making us run in an entirely opposite direction.
Without fear of American political correctness or the nation's apparent refusal to accept men are, in fact, sexually attracted to women, we are thankful to have Che Magazine's continuing campaign which gleefully and without apology offers up women as objects of desire to increase circulation. Oh there's a joke in there somewhere but we're gonna leave that to you.
Created by Antwerp's Duval Guillaume, the ad envisions the ideal desk calendar for the man trudging, wearily, through his day when he'd rather be tossing everything off his desk and throwing that hottie down on it for some intense mid-afternoon tension relief. Come on, you know it's true. Just admit it.
See the ad in its full sized glory here.
Oh for the love of vibrator ads! Apparently, all ideas have been used up when it comes to the category to the only thing that's left is to highlight a vibrator's product benefit by...oh...vibrating the ad. While certainly a different concept, the women in the ads look about as excited as your grandmother sitting on the toilet squeezing one out.
OK, at least one girl is grinning and...OMG...her bra strap is revealed! See the full on vibrating glory here, here and here.
"Crack One Open" is a Cenergy Communications-developed campaign for Steinlager. It involves rugby and broken bones. We don't really get it.
To help us get it, the PR guy was all, "If fart jokes say 'beer,' why not bandages, rx pads, x-rays?"
And then we were like, "Fart jokes say beer? Oh right. If Budweiser says so, it must be true."
GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha.
The effort will invade TV and print. To get the point across, Unscrew America pulls the "stark alternative universe" card and infuses it with a shot of Millennial irony.
Watch "Deadly Serious" -- which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff.
Adfreak pointed us to news of a virgin ad campaign for Apligraf, a kind of magic band-aid that uses living cells from the foreskins of baby boys to heal foot sores and leg ulcers.
Apligraf is generating lots of noise because it's the first product in its industry to start promoting its wares to consumers via advertising. (Granted, it's also the first product in its industry to get FDA approval.)
Adfreak surmises that the product is young, but it won't be long before it or similar offerings are promoted with bikini-clad sexbombs promising new-you salvation (It's Not Just for Foot Sores Anymore!).
Tough to play devil's advocate on this one. How long did it take post-legalization before controlled botulism injections became the stuff of slumber party play? A week?
Ugh. Anything to get guys to drool. Oh wait, that's a good thing. We like to walk around with our jaw dropped to our knees and saliva drolling down our face like a Neanderthal who hasn't seen his cave hottie for over a year. Apparently, Clontarf Irish Whiskey knows guys are easy targets for this stuff and the latest drool-worthy tactic is the girl-on-girl kiss.
That and a cute play on the phrase, "Kiss me, I'm Irish." We like is as we're sure many others will. However, Complex wonders just how well this might go over in the predominantly Catholic Irish culture.
Oh we've seen them. You have too. Those people so engrossed with their iPods, they look like they're conjuring their inner Michael Bolton. Those people so intently involved in their Bluetooth earpiece-enabled cell phone conversation they look like mumbling mental patients oblivious to the fact they look like idiots.
Apparently, according to a recent DraftFCB-created campaign for Ontario's Workplace Safety & Insurance Board, the above mentioned scenarios can lead to a bloody death. Death by iPod. Death by ignorance of signage. Death by ignorance of safety manuals. Hmm. Somehow, we're glad the most dangerous thing threatening our existence is the copy of George Parker's book, Madscam, perched on a shelf above our desk.
Check out "Meet the Denialers" for Mackenzie Investments. Put together by Lowe Roche, Toronto, it tells the story of "a family of four that spends like fourteen."
Creative is spread across print and online without losing the tune: that of a strangely relatable fable. The campaign does a nice job of positioning an investment firm as a natural option for cash-burning families.
Meet Brett, Penny, Simon, Devon and Amanda. The website, BurnRate.ca, includes nifty little tools like a cashflow calculator and a burn rate spending test.
We found this print ad for Toshiba's Smartcard technology in a recent business mag. It features a white executive and a bespectacled Indian IT guy holding the lead on a big dog.
The header copy reads, "Finance & IT: Working Together to Keep the Bad Guys Out."
Supporting text describes how execs will love Smartcard technology because it maintains data integrity and exceeds gov mandates for controlling access. And IT will love it because it "ensures user authentication with an ID card." (We know we get a thrill every time we're digi-frisked.)
Sooo. Is it racist, bad product positioning or right on the (executive!) money?