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Teen Magazine Cover Gets Clearasil Zit Sticker

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Either ingenious or just gross, Clearasil has placed a sticker that looks like a zit on German teen magazine stadtlichter. Created by Euro RSCG Duesseldorf, the sticker says "Get rid of it" and when removed from the magazine cover, the Clearasil brand is revealed along with the brand's website address.

Assuming teenagers still pick zits off their face, it's likely they'd be predisposed to pick one off a magazine cover as well. It seems they did according to Clearasil which reported a spike in website traffic during the run of the campaign.

by Steve Hall    Jan-10-08   Comments ()    Bookmark and Share     
Topic: Good, Magazine, Poster, Specialty

Car Traverses Playboy Model's Mountain Tops on Cover

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So you're going to accuse us of covering this news item simply because of our apparent penchant for all things racy? Please, please, please. Have more confidence in us that that! There isn't even any nudity in this work. Well at least not the real kind.

Anyway, in Germany, they let brands take over the covers of Playboy and car maker SEAT, with help from Barcelona-based Atletico International Advertising, has one of its cars climbing the mountainous regions of a woman illustrated in the form of an elevation map.

The special edition of the magazine was distributed as a giveaway and was placed in the waiting rooms of German SEAT dealers. Not so subtly, the tagline translates to English as, "SEAT Altea Freetrack. Access All Areas."

See. No nudity.

by Steve Hall    Jan- 9-08   Comments (1)    Bookmark and Share     
Topic: Good, Magazine, Racy

You're into Yoga? Pardon Me While I Cream Myself

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Did you ever have that fantasy about looking so hot that other hotties literally pause on the street to look at you? Or make love to themselves against your windows? Or put on period costumes to play kinky games around your body while you complete yoga postures?

We all have. And it's all in this Equinox spot by Fallon.

But wait! There's more.

more »

by Angela Natividad    Jan- 9-08   Comments (4)    Bookmark and Share     
Topic: Best, Campaigns, Commercials, Magazine, Racy

'Best Ad Ever' is for ... Volvo? Guess So.

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Dave and Eddy claim they've found THE GREATEST AD EVER. (And it's not that damn Volkswagen ad.) In an attic!

Visual fetishists, prepare to be disappointed. It lacks color, imagery or music to boost its emotional cred -- just 1,033 words to paint its picture. It's compelling, clever and persuasive, if you bother to read it. And it's for the Volvo! See the ad, sandwiched somewhere amidst Dave and Eddy's gushy storytelling, right here.

by Angela Natividad    Jan- 9-08   Comments ()    Bookmark and Share     
Topic: Brands, Good, Magazine, Packaging

iPod Central in Teen Pedestrian Death Campiagn

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While Apple certainly isn't going to like this campaign, Sydney's police department felt it necessary to call attention the the apparent epidemic of teenagers dying while crossing the street, unable to hear oncoming cars because they were using an iPod.

by Steve Hall    Jan- 8-08   Comments (4)    Bookmark and Share     
Topic: Campaigns, Cause, Good, Magazine

Agency's Orgiastic Imagery Plays Visual Trickery

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Boulder agency TDA Advertising & Design, "a big advocate of, and more than willing to perform gay marriages, " so says CD Jonathon Schoenberg, has created an interesting cover for quarterly elephant magazine, a guide to "The Mindful Life." Intertwined are two couples each embracing their partner creating some intriguing optical trickery. Depending upon your sexual proclivities, it just might be fun to be in the middle of all of that.

by Steve Hall    Jan- 8-08   Comments ()    Bookmark and Share     
Topic: Good, Magazine

Tourism Dept Positions Philly as Land of Pleasures Untold

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To drive people into the arms of Philly, the Greater Philadelphia Tourism Marketing Corporation gives us a print campaign called uwishunu ("You wish you knew" in ... hipster-language?) which, from what we can tell, is all about people trying to infiltrate Philadelphia entryways.

See variations one and two.

The tagline: "Let curiosity get the best of you."

Our curiosity is going, "What's the heroin quotient in Philly?"

by Angela Natividad    Jan- 3-08   Comments (2)    Bookmark and Share     
Topic: Campaigns, Magazine, Packaging, Poster

Smart Sheep Make Savvy Friends (Plus You Can Shear Them!)

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This Smartwool campaign by TDA ADVERTISING & DESIGN, Boulder, suggests Smartwool's sheep can outdo seeing eye dogs, gun dogs and St. Bernards. Very cute.

The tagline: "Sheared from the smartest sheep."

We're not sure why Smartwool thought endearing smart sheep to us would make us want to buy socks made of said sheeps' hide. But this isn't really the time to protest. We are wearing woolly socks now. They are warm and cozy. And if exchanging them for cotton socks would give a smart sheep its groove back, we would say no.

by Angela Natividad    Dec-21-07   Comments ()    Bookmark and Share     
Topic: Brands, Good, Magazine

Out of Nowhere, Foster's Goes ENORMOUS

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Nothing says BIG BRAND like a print ad with a big-ass typeface. With that, get to know the Foster's "BE ENORMOUS" campaign by StrawberryFrog.

Just another effort by a fermented beverage to make itself feel big -- real big -- by comparison. Instructions on BEing ENORMOUS are as follows (the spots are resisting our resizing tool. To see the whole thing, click on the ad and arrow down):

- Start an ATM conga line
- Become an urban legend
- Write your own theme song
- Make your middle name an adjective

Neato. Was "Australian for beer!" just not working out?

by Angela Natividad    Dec-15-07   Comments (1)    Bookmark and Share     
Topic: Brands, Magazine, Poster

Masturbation's Net Result Sells Hombre Magazine

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Now here's a campaign that doesn't beat around the bush...even thought there is beating and bush involved. Rarely do we find ad campaigns so blunt and so bold and so, pray tell, graphically honest as this one. Reminiscent of those fake PUMA ads years ago, this campaign for Hombre Magazine doesn't bother to dance lightly around what some of its readers do when reading the magazine.

Created by Leo Burnett Buenos Aires, this is a campaign we'd never see in America because, God forbid, we admit anyone ever in their entire life ever looks at "dirty" magazines or masturbates. Adland has the campaign's entire series of ads here.

by Steve Hall    Dec-12-07   Comments (1)    Bookmark and Share     
Topic: Good, Magazine, Racy

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