Why Chain Yourself to a Rock When There's Earth-Friendly Rouge?

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It's an unfortunate stereotype that eco crusaders look more like the wildlife they seek to protect than they do their fellow man. And it's apparently not unique to the States: riffing off this cruel assumption, Air/Brussels developed the ad at left for cosmetic firm Biocorner.

The side of the ad marked "Avant" (Before) depicts your standard tree-hugger: stringy hair, sordid complexion and whale-watcher clothes. On the side marked "Apres" (After), the same woman is transformed into a black-clad vixen with Pantene locks and Scarlett O'Hara eyebrows.

Tagline: "No Need to be Ugly to Save the Planet." I don't know -- she's gonna be pretty cold on that whale boat unless she puts her layers back on.

by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Magazine



It's Like 'Honey, I Shrunk the Public Servants!'

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OLSON/Minneapolis promoted NSF International, a certification company that certifies things like bottled water and appliances, by depicting tiny laborers working tirelessly around your kitchen gear. (Just imagine if the shoemaker's elves were actually firemen, and they were deeply concerned about the quality of your saucepan.)

See:

o Water Patrol
o Multivitamin Cop
o Saucepan Firefighters

Campaign tagline: "Live Safer." Catch it in magazines like Parenting, Cooking Light, Men's Fitness and Health. There'll also be an online component that extends beyond sending emails to ad sites.

by Angela Natividad    Feb-26-09    
Topic: Magazine



You Remain Anonymous, Criminals Don't

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Hoping to battle the apparent escalation of violence in Vancouver and to encourage people to come forward if they have information about criminal activity, a new pro bono PSA campaign from DDB Canada informs, "You remain anonymous, criminals don't."

The out of home and print campaign for Greater Vancouver Crime Stoppers depicts crimes in progress with the criminal in focus and the victims and witnesses pixelated which supports the campaign's tagline.

Explaining the strategy behind the creative, DDB Canada Creative Director Dean Lee said, "Pixelation is instantly recognized and commonly associated with the reporting of criminal activity. But this time it's used to illustrate the anonymity of providing crime-solving tips. People need to realize their tips are completely anonymous, that tipsters have nothing to fear and can make a real difference in helping make Vancouver a safer city to live in."

We like the simplicity of the campaign. It's not over-engineered and it, both visually and sith copy, makes the point quickly.

by Steve Hall    Feb-20-09    
Topic: Campaigns, Cause, Good, Magazine, Outdoor



jetBlue Lays Claim to the Fallen-from-Gracers

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jetBlue's released a big wordy poster, calling out all the guys that used to be too good to fly with others: C-suite execs, "Underwriters of Mortgage-Backed Securities, Former Treasury Secretaries," et cetera, et cetera.

The bottom of the ad pithily reads "WELCOME ABOARD." There's also a separate section of the jetBlue.com site labeled "Welcome Bigwigs," which details the PERKS! everybody on jetBlue gets.

"The Best Seat in Coach" is high up there, followed closely by "All the Free Snacks You Can Eat." (Actually, that's pretty appealing. United's stingy about peanuts, AND they charge for boxed lunch.)

The WELCOME ABOARD, FORMER CASH-MONEY BALLERS!* effort is part and parcel of its ongoing Happy Jetting campaign, which loves itself some stencil clouds and ALL-CAPS.

more »

by Angela Natividad    Feb-19-09    
Topic: Brands, Campaigns, Magazine, Poster



D&G Bring the Boys Back to the Harbor

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New Dolce & Gabbana ads, brought to us by Jeremy Dante. In this fresh rendition of West Side Story Meets the Park Avenue Chippendales!, a confrontation simmers between two well-coiffed wolfpacks from different sides of town. Or maybe just different sides of the same yacht club.

Alternatively, each print may feature the same group of guys, dressed in their afternoon vs. evening duds. (You know what mama said about wearing sandals after 7pm. It's just not done.)

by Angela Natividad    Feb-10-09    
Topic: Brands, Campaigns, Magazine



Quirky Take on Child Abuse May Leave You Feeling Queasy

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Here's a set of prints that go with this child abuse/wedding reception ad by Whybin\TBWA Sydney for Australia's ASCA (Adults Surviving Child Abuse). Each approaches the topic with blithe, discomfiting irony.

You know, it's the kind of thing you'd find funny if it weren't so ... not-at-all.

See greeting card: "You're a special dad (slap, kick, pow!)"
See birthday cake: "Celebrating 20 years since you said I should have been aborted" -- arrow down if you can't see all of it at once.

Collective wince.

by Angela Natividad    Feb- 9-09    
Topic: Campaigns, Cause, Magazine, Poster



Katie Holmes: The New Face of Miu-Miu

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Exciting news from the fashion annals of Jeremy Dante: Katie Holmes of the Scientology set is the new face of Miu-Miu, succeeding French actress Vanessa Paradis, and joining a list of other screen stars better known for what they do during off-hours, like Drew Barrymore and Lindsay Lohan.

We've never been very impressed with Holmes and had planned to lash her with our whippiest whip, but the rose-hued imagery gave us pause. It appears she's finally shedded that mealy Dawson's Creekishness -- indeed, even gracefully eclipsed her polarizing husband and choice of faith -- and become a reserved but seductive little lady. (The work also feels less forced than Madonna's stuff for Louis Vuitton.)

We're almost giddy with like of her.

by Angela Natividad    Feb- 6-09    
Topic: Brands, Campaigns, Celebrity, Magazine, Poster



nu-kitchen's Wordplay Sets Stage for Its Dishes

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These ads for nu-kitchen were pitched to us as eye candy for ex-English majors. Each has a tagline served up on a white plate -- innocuous at first, then you read the copy and your head starts bobbing subconsciously with the iambic meter.

See:

o You click, we cook, we deliver, you devour. (At left.)
o Knock knock. Who's there? Orange-chile tilapia with black forbidden rice.
o Gourmet delivery. Comfort food price.
o Click once. Eat happily ever after.

Each plate is furnished with a dish description in smaller text ("biscotti with dark chocolate dipping sauce," "espresso glazed pork with peruvian purple potatoes"). Outside the entree, there's a prominent promo: try three meals free.

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Finally, Blogworthy Flatbread.

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The other day AdFreak drew our attention to an Oscar Mayer ad that showcases a tasty-looking flatbread pita under a smarmy but irresistible headline: "Blogworthy."

This marks two blogs that bit the bait. We acknowledge it's sad that a brand can put BLOG in an ad and have at least one love-starved blogger (ME, ME, ME!) clamoring to name-drop them, but hey, it means something when the creators of your childhood anthem finally nods its head in your direction.

Life is complete.

by Angela Natividad    Feb- 4-09    
Topic: Brands, Magazine



Western Union Delivers World Peace With Floating Yellow Blobs

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Don't you love those commercials that paint the world as a place in perfect harmony? Where everyone is happy? Where children play together happily? Where everyone is optimistic?

While it always seems to be asking too much, that didn't stop Publicis Hong Kong from creating this feel-good Western Union commercial in which floating blobs of yellow form the word "yes" reaffirming that, yes, life does move forward and people are saying yes to a brighter future.

Oh, and Western Union is there to help that happiness happen.

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