This print ad -- which appeared in German car magazines last Friday -- is more than ink on paper. It's a magical holding tray for your own teeny-tiny Mini Cabrio.
See how it works. To try it, print the ad out, visit this site and install the 3D plugin. Webcam at the ready? Good. Look at the screen. YOU'RE HOLDING A WEE INVISIBLE CAR!
Twist and turn the page in your hand to check out all angles. "Augmented reality" technology provided by metaio. Such a playful way to build engagement and spark Mini love (which I now have in spades).
Par for the course, though. Mini Cooper has a habit of engaging customers in creative and fun ways. See billboards that talk to you and its White Rabbit banner ad campaign -- where users could follow a white Mini from one website to another.
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Fashion slave Jeremy Dante drew our attention to this demure print ad for Chanel. Devoid of slogan and famous face, it reveals nothing and leaves us wondering what the label has in store.
What is the shape of that dress? Where's that ribbon falling from? How wide are the windows giving off that hint of light? And can I get a 360 on those shoes?
We're not sure when the ad went live, but it's much in keeping with Karl Lagerfeld's Coco Avant Chanel teaser and silent film (now on chanel.com), which weds personality to the enigma of Coco at a painfully protracted pace. It's also the polar opposite of Marc Jacobs' latest interpretation of Louis Vuitton, featuring an accessory-heavy Madonna and gratuitous splashes of orange.
The Nikon S60 is capable of detecting up to 12 faces in a single shot. To ensure plush 20- and 30-somethings with a roaring social life and no camera skillz catch this crucial factor, RSCG/Singapore illustrates it with pending shots that catch, um, extra heads.
Aside from the eyeball-seizing twosome ad at left, variants include going on safari and visiting a haunted house. Clever.
Alex Leo over at HuffPo first drew our attention to the girl-on-girl spot, but The Bottom Rung filled in the blanks. Thanks, guys.
Diggin' these new ads for Sony's PSP.* Each unfolds from the perspective of a dude zombified by games like Socom, Motorstorm and Resistance 2, even as bright lights, big cities and poppin' soundtracks beguile him with distractions.
Experience sensory overload in Chicago, LA and New York (embedded below). This two-page spread features stills from all three. The unified, but starkly different, enviros tie nicely into the tagline: "Everywhere just got better."
Sassy stuff by Deutsch/LA.
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Last night during Merry Christmas, Charlie Brown!, Charlie complained about the flagrant commercialization of Christmas. If creatives ever felt the way he did, they're probably well over it out of professional necessity. I know I am, and I just blog here.
Adding to our jaded perspective of how things operate in Ad Land's warped universe, Cherry Creek North -- a high-end shopping mall, mind you -- worked with CULTIVATOR ADVERTISING & DESIGN/Denver to launch The Yuletide Project. Its goal is to remind holiday shoppers that the holidays are about more than frequent wallet molestation.
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Two relics of the old guard try something new in these print ads for Marc Jacobs/Louis Vuitton, featuring Madonna. Variant.
There's a lot going on -- those stringy shoes, chunky witch doctor bangles and a hair skirt, of all bloody things -- but like we said to our friend Jeremy Dante (who passed the ads over), Madonna's career is a defiant chin-jut to an industry that swallows young divas, warps their minds and spits them out as lesser animals.
She's an edgy classic, imperfect, unbridled but timeless -- and that's a niche LV can do something with.
These ads are causing a bit of a stink. Variants -- with titles generously supplied by me -- include The Bullet or the Noose? and Puddles of Inferno!.
Are they really that bad?
According to Meredith Corp., 56% of women worry more about weight than disease, so you know there's enough hate surrounding muffin-tops to happily fuel many millions of sordid calorie suicides.
And come on. Who didn't enjoy the Garbage Pail Kids? Or Sin City? Or, hell, the Road Runner cartoons?
That was pure sadism. And what did you do? Shovel in another mouthful of Froot-Loops, that's what.
Titus -- whose luxury mountain bikes can range between $3370 and $7495 -- hopes to appeal to young, budget-taut users with a campaign tagged "It's worth a second job."
Each print piece manages to be slightly humiliating without leaving the kiddie park. A delicate balance. See variants:
o Phone sex operators
o Nude model
Food for thought: with $7495, you could buy three Macbook Pros, 32 iPod touches or 94 white earbuds. (Lisa Simpson would die of envy!)
Or, hell, you could get one of these.
Not that we care where you spend your hard-earned shekels; we're just putting it in perspective.
By TDA ADVERTISING & DESIGN/Boulder.
Under its classic slogan "There is always a clever mind behind it," German paper The Frankfurter Allgemeine Zeitung is running a campaign depicting various "clever minds." At left is UN Chief Inspector Mohamed ElBaradei in a state of exceptional transparency.
Hmm. What he needs is a red nose. Then we'd really have a party.
See variants for Billy Wilder, Helmut Kohl and Vitali Klitschko. All smart stuff, comparable to some of the better work we've seen for The Economist and BusinessWeek.
Photos by Nick Veasey. Curiouser still? See making-of and interview with ElBaradei.
Here's a confusing metaphor. B-list star Kristen Johnston poses as Lady Godiva -- who rode a horse naked through Coventry to win a break on her husband's taxes -- in order to raise awareness about the hazards of horse-drawn carriages.
"Don't get taken for a ride," the ad reads. "Horse-drawn carriages are cruel."
I guess. Good fodder for the portfolio though -- a Maraschino cherry topping fine oeuvres like Austin Powers: the Spy Who Shagged Me and Strangers with Candy.
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