Non-profit Evergreen begins a campaign that differs from typical tree-hugging orgs in that it's provocative without inspiring the provoked to pour oil onto small mammals.
Here you can decorate suburbs and city streets with nature stickers. This brought out the five-year-old in all of us. And in Toronto they suspended oxygen masks from trees. As a digression, why does it seem like everybody does stuff in Toronto?
The method reminds us of Truth except we didn't feel inspired to light up in a crowded, preferably windowless room - or raze down the next tree we see, for that matter. Nice work. - Contributed by Angela Natividad
Make the Logo Bigger points us to a new Benetton ad in which Madonna candidly poses with her three children, including the boy from Malawi whose dubious adoption she's actively campaigning to defend. But hey, we're willing to bet at least $1 that one has nothing to do with the other. - Contributed by Angela Natividad
This childhood obesity ad sent our minds flying in multiple directions, none of which brought us closer to Birds Eye. We're not even sure what they sell aside from that it involves food.
The Birds Eye logo made us startlingly hungry for a fun-sized bag of Fritos. We weren't sure why but with a little research we quickly found out. Excellent choice of logo. Then we started thinking, it would be neat if the parents charted both horizontal and vertical growth, because then there'd be sort of a quadrant thing going on.
Otherwise, and for what it's worth, good ad. Or not. Either way, sucks for Chris. He probably acted on the Frito impulse. - Contributed by Angela Natividad
Here's a no-frills campaign that packs a mean punch. This series of ads for APAV gave us vertigo, then chills. The ad copy reads "As you can't feel what they feel, see what they see." Equally stark commercials are also circulating.
The campaign is for the International Day for the Elimination of Violence Against Women, which is November 25th. - Contributed by Angela Natividad
In the spirit of Halloween, Quebecois wine purveyor SAQ is conducting a rabais mystere (mystery reduction) promotion. We think the print ads are satisfyingly creepy considering other wine companies hedge their bets with shots of vineyards that go on forever and that's about all. See another version of the ad here. - Contributed by Angela Natividad
- Slim-Fast has hooked up with ABC's Dancing with the Stars for a promotion that will bring the show's stars and dancers from seasons 1-3 to 38 cities for a tour which will allow people to see the show in action and meet the stars.
- Advertising Age's Ken Wheaton has collected all the political ads floating around the web and put them in one place or easy viewing and dissection.
- Ralston360's Laura Wegner, in a podcast, interviews former Linden Labs (Second Life) Chief Evangelist and current Millions of Us Founder Reuben Steiger.
- The emission of carbon as it relates the production of paper used for newspapers, magazines and all the other forms of collateral is now becoming a hot topic and publishers such as Time Inc., Hearst and others are examining the effect the production of their products have on the environment as well as means to reduce carbon dioxide emissions.
- Bishop's Finger gives women pleasure. Some not amused.
- Once things are in full swing with Draft/FCB and Wal-Mart, the already on-the-outs smiley face logo is likely to be retired for good.
- Paris Hilton's Carl's Jr. Bentley lather fest imagery is now being used to sell...dry cleaning services.
With the cell phone fast becoming the single most popular device for...well...everything, it only makes sense for "old" media such as magazines to capitalize. Conde Nast has teamed with mobile couponing company Cellfire to offer steeply discounted magazine subscriptions. Those who use the free Cellfire mobile application can subscribe to Wired, Glamour, Allure, Teen Vogue, Details and Vanity Fair.
- Dog butt with flower in its ass sells dog food.
- To coincide with its famous Paint ad, Sony has put out a collection of optical allusion print ads - the kind that make you think there's something wrong with you but in a good way. See them here.
- The California Milk Processors Board, with help from Goodby Silverstein & Partners has created a two minute theater ad called Aliens.
- Tom Hespos weighs in on the Edleman/Wal-Mart blog drama. We couldn't have said it better ourselves.
While AdJab doesn't like it and we did it years ago for many clients, the magazine cover wrap is in the news again this week. Unisys, with help from StrawberryFrog and Omnicom's PHD, has created 20 custom Fortune magazine covers, each personally designed for execs at organizations sucj as DHL, Citogrpup, Subaru and Northwest. The cover wraps include a personalized letter and a web address that direct s the executive to a site where he/she can find fake videos that highlight them in the news - perfect for playing into most exec's ego-infested brains. Hmm. Targeted advertising. What a concept!
For Joe's Garage in Minneapolis agency Colle & McVoy releases a campaign called "Fixing Food, Not Cars." Agency rep Jennifer Weismann says the restaurant gets calls from people looking for repair shops constantly so we figure they wanted to stir up still more confusion.
Good job. After seeing the creative we felt less "Fuck, what I'd do for a BLT right now" and more "Where can we get a Hummer decal that says Hummus? Do they sell those there? Does somebody want to give them a call and find out?" There are also BLT and Lamb Burger versions. The words "lamb burger" against a gigantic SUV grill struck us as funny on so many levels. - Contributed by Angela Natividad
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