In a shockingly age appropriate move for any entity remotely related to the youth obsessed advertising industry, L'Oreal has signed a deal with movie actress Diane Keaton to front the company's Age-Perfect line of facial creams and makeup. The campaign, breaking late summer and created by McCann Erikson, will consist of television and print. In a statement, Keaton gushed as only Keaton can stacatto-style, "I love that L'Oreal is a company known for empowering women. I also like how L'Oreal is very involved in charity work. I love that L'Oreal is found all over the world and is made for women of all ages, and for women of all skin and hair colors."
It's always great to see a pair of Levi's worn so tightly, almost nothing is left to the imagination. In fact, it's actually better to see a nice ass tightly clothed than naked. Oh, who are we kidding. We love this ad from Levi's that leaves absolutely nothing to the imagination.
Let's see. A magazine gives you a few pictures and words 12 times a year. The Internet offers billions of pictures of women in various stages of undress and enough online games to play until one is 152. Marketers screw up a lot of things but they're pretty good at following the eyeballs. Mediaweek Monitor says ad pages in men's magazines have dropped four percent through June. Conde Nast admits they had a terrible first quarter for Details.
Jenny over at Wiregirl features some of the images of Mischa Barton in here new role as bebe spokesmodel. Perhaps Marisa should become a bit more like Barton is portrayed here. See the rest of the images here.
Animal Magazine, the yardstick by which all New York culture is measured, has re-launched its website blog-style. Already, Animal's got high-jacked Facebook pictures of Moby hanging with a bunch of college hotties, a nod to Chelsea's apparent fixation with the male appendage and one of New York's finest mouthing off as only the finest can.
Software developer Teletype has filed a suit against the Audit Bureau of Circulation alleging the organization turned a blind eye to Laptop magazine's inflation of its circulation. The suit, filed last week according to Newsday, names Laptop publisher Bedford Communications, Bedford executives Edward Brown and John Jay Annis, defunct distributor Inflight Newspapers and former Inflight executive Remy Lehner. In the suit, Bedford is accused of paying Inflight "to accept delivery of tens of thousands of copies of Laptop magazine each month in return for paperwork showing that Inflight had 'accepted' the copies for distribution" but were never delivered.
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Adrants reader Sanj points to this Joystiq commentary about an ad that appeared in the April 2006 issue of PC Gamer promoting the game Hitman. Joystiq wonders if the ad is too edgy and makes note one of the gaming site's readers suggested the ad goes down the "rape/murder fantasy" road. Perhaps we're just way too jaded and desensitized to take issue with any advertiser that spreads a women across the page as if she were anything other than a fantasy born out of the minds of agency creatives and high fashion photographers in love with their own assumed creative brilliance. And besides, it's fantasy game so of course the ad should connote fantasy. People read way too much into this stuff.
Following in the boundary-pushing footsteps of the Schering baby-in-a-dumpster ad comes this Thialand ad for the Nikon Cool Pix S4 which uses military gun site imagery to convey the effectiveness of Nikon technology. Surely and ad that would never run in America but, apparently, the rest of the world has dispensed with this thing called political correctness.
We like the double meaning of this print campaign from FCB Sao Paulo for Pesca Magazine, the encyclopedia of fishing. The images connote, at least to us, the animals in the ads - a bear, a cat and a seal - wearing glasses to both study up on how to better catch fish and to better see the fish they want to catch. See the other two ads here and here.
There's an interesting conversation going on in the Adrants forum about the recent death of several magazines and the effect the Internet is having on the magazine industry. Some feel the physical nature of the magazine and the impracticality of the laptop making its way into the bathroom or to the beach will keep magazines alive. Others feel the connected teen has no need for paper nor the patience to way for what can be had instantaneously online. Visit the forum here.
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