Starbucks to Pass Cheer with Big Reach, Drink Generosity

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Banking on last year's success, Starbucks is recycling its Pass the Cheer campaign and last year's microsite, It's Red Again.

A Wieden+Kennedy-orchestrated print campaign, which by now should look pretty familiar, will be running in the December issues of Bon Appetit, CN Traveler, Esquire, InStyle, Lucky, O, and The New York Times Magazine. See more cavity-sweet creative: Mint Messenger and What is Cheer?

If we didn't know better, we'd say the copywriters consisted of elves. Or, at the very least, Paul McCartney. (Come on. He wrote Silly Love Songs, didn't he?)

by Angela Natividad    Nov-27-07   Click to Comment   
Topic: Campaigns, Magazine, Online   

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