Celestial Seasonings Takes (Sweet-Faced!) Bite Out of Starbucks' Hide

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Generally speaking, Celestial Seasonings reminds us of girls with frizzled hair sitting by a fireplace while reading books full of pressed rhododendrons.

Couple that with an unmoving loyalty to our cheery friend Starbucks (our fulfilling relationship has lasted longer than relationships with most human beings), and a college education that taught us the media makes us count calories at the same rate we pop pills, and you've got yourself a kamikaze campaign.

See Fat and Stretchy Pants.

The creative was put together by TDA Advertising & Design.

Something about the design of the fatty coffee drinks does bring those negative words to life. It really looks like fat floating in the Fat drink. And that whipped-cream double-chin? Pure art.

CS' press hombre called this a "sweet-faced competitive campaign." Would it talk you out of a soothing pumpkin-spiced concoction and into some chamomile a la glass mug?

by Angela Natividad    Nov-27-07   Click to Comment   
Topic: Brands, Magazine   

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