Although the title of this YouTube video screams, "NFL Bans Super Bowl Ad Starring Sexy Lingerie Model," we're not quite sure anyone over at the NFL actually saw this ad. It appears to be part of the Doritos Crash the Super Bowl challenge but a search fort the name of the video or its director, Max August, finds nothing.
But who really cares about all that. It's got a hot model with bulging cleavage and a fart joke. What's not to love? After all, hasn't most recent advertising gone for the lowest common denominator anyway?
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If Axe can convince guys its fragrances attract the hottest women on the planet simply by applying it, it must think it's customer base is pretty stupid. Which is why we are confused by the brand's recent launch of Anarchy, a graphic novel that asks fans to help create the story. Why the brand thinks its customer base has the intelligence required to create a plot scenario other than one centered on huge breasted women in tiny bikinis bouncing their way down the beach is beyond us. Oh wait, the comic features huge breasted women. Makes perfect sense to us now.
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Leveraging his celebrity and apparent desire to become a creative director, LeBron James, NBA great and founder of Sheets Energy Strips, has launched a Doritos Crash the Super Bowl-style social media campaign which encourages people to make their own Sheets commercial.
Convincing everyone that, well, anyone could do a better job at creating a commercial than himself, James has debuted his own commercial for Sheets. It's bad in a comically bad way. But that's what this contest is all about. Encouraging people to create something much better than LeBron did.
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- Dildos and sausages. Only in advertising.
- L.L. Bean has hired Weber Shandwick to create a campaign for its upcoming 100th anniversary celebration.
- Here's Andy, Arby's new commercial boy.
- Sam Pepper thinks he has the answer to the challenge of ending riots in the UK.
- What to look for in an app according to L'Oreal's Men Expert.
- AOL is out with an iPad magazine.
There's things we like about the new crowd sourced Harley Davidson commercial from Victor & Spoils and there's things we don't. But first, it would be very easy to toss this off as crap simply because it was crowd sourced rather than created inside the walls of an ad agency. It's not crap. And it doesn't matter where it was created.
We like the commercial, called Cages, because it conveys the concept of freedom. Freedom from the confines of a vehicle. Freedom to go where you want when you want. Freedon from a mundane, predictable lifestyle.
We don't like the commercial because of its jarring ending. After being lulled into the concept, one is suddenly and harshly slapped with the closing call to action. It's just a bit rough. Maybe that's splitting hairs because the majority of the spot achieves just what we imaging Harley Davidson likely intended; that's its bikes free the soul. Or something like that.
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We've all done it. We don't like to admit it but we've all done it. We see a person we'd really like to meet and we plot, plan and generally do whatever it takes to insure we "randomly" bump into the person so we can strike up a conversation.
Or...we just have coincidental meetups.
Late last year, watchmaker Raymond Weil held a film competition that focused on "the relationship between man and watch." The winning entry was entitled My Watch My Destiny.
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Who said consumer-generated media was dead? Not this holiday season. Esparza Adverting partnered with Clear Channel Outdoor to create DeckTheBillboard.com. DeckThe Billboard.com allows users to create their own personal holiday message that will be posted on 21 billboards all over the city of Albuquerque on December 25th.
Live in Albuquerque? Feeling creative? Head over to Deck the Billboard and whip up a piece of creativity.
- Samsung memory cards are strong. Very very strong. Shock proof. Water proof. Magnet proof. And idiot proof.
- Texting and Driving Don't MiRobin Landa, Professor at Robert Busch School of Design and her publisher John Wiley & Sons are asking students throughout the country to create a 30 second video or ad to dissuade people from texting while driving.
- Here's a commercial for Anna Sui cosmetics. There's nothing all that special about it but there's nothing all that wrong with it either.
- A silent auction and cash bar will be held this Wednesday evening, September 29, at Highbar in New York City to benefit Samantha Tuttlebee, an independent sales rep and former staff rep at 89 Editorial and BlueRock who is in dire need of a heart transplant.
- Two new commercials (one, two) for Windows 7 Phone. Yawn.
A just launched Dominoes campaign, For Real, includes clips from such famed videos including Chris Crocker's Leave Britney Alone, the elephant on the trampoline, car skating, the puking Swedish hostess and, yes, 2 Girls 1 Cup. (Don't worry. Not the gross part)
Not all of these videos are "official" of course as some are not on the Domino's YouTube channel nor anything the brand would approve. We suspect some YouTubers are just having a bit of fun with the campaign inserting whatever they choose into the commercials doughnut hole.
In 2005, Nike released a campaign which focused on the fact not all women are rail thin supermodels. Many have big butts and thunder thighs and, as Nike would have it, that's just fine.
Five years later, the campaign has resurfaced. Well, not really. But in this day and age of social media, we're bound to see a consumer-created version of just about every popular past campaign and this one was very popular when it broke. So...here's another.
Personally, we much prefer this form of booty.
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