Sheepeye GoDaddies Taxslayer Up in Spec Ad

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Here's a concept that never gets old: getting sex symbols to strip while deluging transfixed watchers with your brand name.

Following in the footsteps of brands like GoDaddy, which is literally milking Danica Patrick for every last pheromone, Taxslayer.com enlisted former Miss Switzerland Nadine Vinzens to undress while pushing the company's merits. (Think Cleo but slightly less seedy. And we say "slightly" with some reservations.)

This gimmick comes stock with a surprise ending. In a moment of irrational compulsion, we looked down at our junk just to make sure we weren't growing anything ... unexpected.

Work by Sheep Eye Productions, which is soliciting ad work in exchange for 25 grand.

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by Angela Natividad    Apr- 2-09    
Topic: Brands, Celebrity, Consumer Created, Online



Flight of the Conchords Rides High Tide of Unhip Lip-Syncers

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Since you're probably a postmodern hipster, it's highly likely you love yourself some Flight of the Conchords.

Well, that's cool, we do too.

To promote Season 2 of the show, HBO partnered with Deep Focus to launch the Flight of the Conchords Lip Dub Video Fansterpiece. It's about as grand as it sounds, and one-time creators of fan fiction will probably relish the opportunity to reinterpret FotC's "Hiphopopotamus vs. Rhymenoceros" with their own wincey music videos.

And they are admirably wincey. (Okay, maybe not as much as that one time Jemaine dressed up like Labyrinth Bowie and appeared to Bret in his dreams.) Fan or not, feel free to relish in this most awkward pool of self-conscious exhibitionism.

According to Deep Focus, Facebook outreach generated about 470 comments and about 5400 "likes." The two top videos were edited into a single mumbo-jumbo one and incorporated into a Flight of the Conchords ep -- and yeah, that's on cable TV, man.

See Final Fansterpiece below.

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BlackBerry Tears Apple to Shreds -- Figuratively, Anyway

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Agency Guava threw together this spot in which a Blackberry literally shoots through Apple. (Both are helpfully represented as fruits, and the tagline hypes BB's first-ever touchscreen model.)

Crystal-clear and slightly reminiscent of a long genre of late-'90s films where bullets penetrated human flesh at high-speed, ripping it to ribbons in slow-mo. (We like pulpy shit.) But I wouldn't throw myself behind the current iteration of BlackBerry's Storm for any amount of money, let alone pro-bono.

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by Angela Natividad    Mar-13-09    
Topic: Agencies, Brands, Consumer Created, Video



Office for Mac Schools Us in 'Not-Getting-Caught Feng Shui'

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This short film on pretending to work was put together entirely on Microsoft Office for Mac -- which is more than what we can say for Crispin's "I'm a PC" campaign.

It's a fun little watch, loaded with sneaky new tips for feigning productivity while rehashing stuff you probably already do -- like keeping that Excel spreadsheet just within easy toggling distance.

We much prefer iWork, but MSFT Office for Mac does have its merits. Props to the magical, miraculous Krystalline Armendariz for taking it upon herself to share a few. To support her, pass the YouTube link around.

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by Angela Natividad    Mar-12-09    
Topic: Brands, Consumer Created, Good, Video



Cathay Pacific Goes Video for Hong Kong Rugby Sevens

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Cathay Pacific has teamed with the Hong Kong Rugby Sevens to hype the event at which teams from all over the world will compete at the Hong Kong Stadium March 27-29. The promotion aims to add some humor to how participating countries prepare for the event. And, yes, there's a consumer-generated effort where people can win tickets to next year's event. Here's how it works:

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by Steve Hall    Mar- 5-09    
Topic: Campaigns, Consumer Created, Social, Video



Cute Community Manager + Robust Social Site = Panasonic Playground

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Panasonic, with help from Crayon, has launched Living in HD. In a promotional video on Facebook, LiHD community manager Kate Dickman highlights the reasons for joining which include "meeting cool, new people [like her], uploading your pictures and videos and getting comments on them."

The site is also a place to ask questions about Panasonic products and learn about new ones. The big sell, though, is Kate's urging viewers to apply to become an LiHD Family which, much like the Nikon blogger outreach program, will give a bunch of Panasonic products to people to try out, share with others and offer feedback.

On Living in HD, there are hundreds of videos from both regular people and Panasonic describing various products, which ones might be best for you and how to get them installed. It's, as the tagline say, "your HD playground."

by Steve Hall    Mar- 2-09    
Topic: Consumer Created, Social, Video



Hardee's Crowdsources Little Thickburger Campaign

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Remember those Little Thickburger commercials from last year? Riffing off that, Hardee's launched an ad generator app so fans could create their own Thickburger comparisons.

The company expected maybe one or two to shine, but it turns out about 16 spots turned out to be broadcast-quality. (Though when you think about it, it's a pretty tough formula to screw up: [Big thing. Little thing.] Extra points for wordplay.) See them here.

"And we didn't even offer them a million dollars. Or anything for that matter," Hardee's added, puffing its chest out for extra effect.

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Pepsi Wishes Everyone A Happy Valentine's Day

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Some people love Valentine's Day. Some people hate it. Some brands pay hipster musicians to make Valentine's Day messages that riff off their billboard campaign. Others don't. Which category Pepsi falls into is unknown but, hey, does it really matter?

For those who love Valentine's Day? Happy Valentine's Day. Knock yourself out.

For those that don't, there's always Hotel for Dogs...or the dump.

by Steve Hall    Feb-14-09    
Topic: Brands, Consumer Created, Good, Video



Former President Bush Appears in Doritos Crash the Super Bowl Ad

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Yes, the Super Bowl is Over. Yes, all those Doritos ads seem to have garnered all the love they'd hoped to achieve. And, yes, there are still a lot of consumer-generated Crash the Super Bowl commercials floating around. Here's one from Lavirale which makes fun for former President Bush's relationship with pretzels.

It's pretty clear why this one wasn't chosen for Super Bowl airing. Or why it's not even listed as a contender on the Doritos Crash the Super Bowl site.

by Steve Hall    Feb-11-09    
Topic: Commercials, Consumer Created, Strange



twipple: Making Twitter a Kinder, Gentler Borg*

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Twitterite @Floyd Hayes decided we need another feel-good meme in our lives, so he invented twipple, a microblogging cross between Simon Says and Pay it Forward.

Once a critical mass starts following @twipple, the latter will deploy "short, fun, positive tweet instructions to do something kind in public," like smile at a stranger, give money to a street musician, or whistle your favourite tune. You can also make up your own and send them via DM or email twipple2009 [at] hotmail.com.

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by Angela Natividad    Feb- 6-09    
Topic: Consumer Created, Online, Social, Trends and Culture








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