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Advergirl Writes American Express Ad For Starving Creatives Advergirl has the perfect American Express ad for advertising agency people. "To take them out to dinner and pay their bar tabs that are more than my rent, I use American Express. It's the purchasing power I need to make it to my next expense check. My life. My card. American Express. Read the whole thing here. MSN, Sprite Launch Social Site 'Exposure' Our spies tell us StrawberryFrog has created an online campaign for MSN and Sprite called Exposure. It's a site the agency created to highlight work from three different groups of kids: graf artists, a basketball team and a band. Each person is making a video (or it's being made for them) about who they are, what they do, what they stand for, how they think. The video are then edited and placed on the site. We're told new content will be added to the site over the next six weeks. It's sort of a cross between reality TV, documentary-style video and a blog of sorts. Each person has an MSN Spaces blog as well.
by Steve Hall
May-16-06
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Topic: Consumer Created, Good, Online, Trends and Culture, Viral, Weblogs HBO's 'Entourage' to Give Away Cars in MySpace Page Promotion This MySpace page, set to launch Wednesday, created by Deep Focus and promoting the news season of HBO's Entourage is about the most tweaked out MySpace page we've ever seen. In fact, except for the MySpace URL, you wouldn't know you were on a MySpace page. While other companies have co-opted MySpace for commercial gain, this is, by far, the most elaborate we've seen. The page is still in the test stage with many non-working links but there's a contest that calls for entrants to create a MySpace page featuring the member's own "entourage" and then publicize it through the member's network of friends. Not a bad way to get HBO's Entourage message in front of a ton of MySpace members. The motivation to create a page comes in the form of a chance to win a car four each of the four people in the member's entourage. Other prizes include trips to LA with $1,000, Xbox 360's, Samsung cell phones and Entourage DVDs.
by Steve Hall
May-16-06
Comments (4)
Topic: Cable, Consumer Created, Good, Online, Promotions, Viral Memphis Thunderstorm FAA Video Makes Perfect FedEx Commercial John Brock sent us this video someone made of FedEx planes making their way around thunder clouds as they, and the thunderstorm, head into Memphis. It's hilarious, really, but amazing as well to think that activity is just every day normal life to plane pilots and airport flight control staff. Brock thinks FedEx should turn this into a commercial. We couldn't agree more. 1984 Re-Mixed, PETA Plays Dead, MySpace IMs - George parker comments on "UberScam consultancy Pile and Co's" In House Agency Forum. It's not pretty. - AdFreak's got a re-mix of Apple's '1984' commercial featuring the Jill Sobule song II'm Gonna Be A Supermodel. It's really not that good. - CoolOr features some images from a project called The Antwerp Miniature City one of which features a miniature mobile billboard truck. - Friskies used real bird food to sell its bird food in this outdoor installation. - PETA is wrapping live humans who are playing dead in grocery store meat containers to make their "don't eat meat" point. - MySpace has launched ad-supported IM. - We have no idea who this is for but, hey, it's weird, it'a about a guy who lost his beefer to aliens and, no doubt, it will be revealed some marketer is behind it. If you care, the seventh and last Adicolor film is out. This one is called Black. Consumers Replace Ego-Infested Whack Jobs Leveraging consumer generated content, or whatever silly buzzword you want to throw at the notion of people creating stuff - as if that were something new, ViTrue Inc., following its acquisition of video sharing site Sharkle, is formalizing the process of random people created ads for specific brands. ViTrue, which has been playing in the people-powered ad space for some time, will introduce a process where marketers and their agencies can post a creative brief, solicit work, review and approve the work which will then appear on Sharkle and, perhaps on television. On one hand, one could say it's just dumb to outside the industry to find new creative because no one outside the industry could possibly understand what makes a great ad. On the other hand, one could say our industry is an insular, ego-infested closet full of whack jobs who have been following the same lame formulas and creating the same boring ads for so long simply to win awards rather than sell product, anything would be an improvement. We're kinda thinking the other hand has the right idea here. Nike McFly Sneaker Activist Interviewed On Spacecadetz Myspace Blog In February of this year, a blog called Spacecadetz launched. The purpose of the blog is to highlight some of the best MySpace content from profiles to videos to new features to events. Currently, the blog has an interview with Al Cabino, the man behind a petition that asks Nike to bring back McFlys, the sneakers featured in the Michael J. Fox movie Back to the Future II. Cabino, who's coined the term "sneaker activism" doesn't want to wait until 2015, the year rumor has it Nike will, perhaps, introduce McFlys to the public. Cabino wants the kicks now and has launched a vigorous campaign to get Nike's attention. Shopping SIte Adopts Wiki Format Just launched ShopWiki, a search engine that crawls 120,000 stores to create its index of products, is using the anyone-can-edit Wiki format for the site's buying guides. In this manner, we suppose ShopWiki has jumped into the social media space. While it's not that different from a bunch of Amazon reviews, the Wiki is a single, ever changing document as opposed to a collection of individual comments/guides written by users and manufacturers. While we do like the concept of this shopping meets blogging concept, we wonder just how fluid we want our product information. ShopWiki claims its search engine, which crawls the retailer's site rather than relying on a data feed, is more accurate and can provide better results to complex queries. Currently in beta, ShopWiki plans to go global in Fal 2006. Thousands of 'Private' Careerbuilder 'Monk-e-mails' Viewable By All CareerBuilder, the job site that has a love affair with chimps, has had a feature called Monk-email for a while that lets people create video messages to send to their friends. Usually when companies engage in this sort of send-a-message-to-a-friend thing, the assumption is that the message will be private and only viewed by the intended recipient. Well, it seems that's not the case with CareereBuilder's Monk-e-mail. As Adrants reader Taariq Lewis tells us, one can very easily view any of the thousands of the individually created messages simply by changing a few of the numbers in the URL. Kansas Radio Station Offers $20,000 For Listener-Created Commercial Kansas City radio station The Rock is holding a competition in which it has asked its listeners to created and submit a TV commercial for the radio station. The winner, who will walk away with $20,000, will be announced April 21. So far, the station has received hundreds of submissions. While some will call this a coup for consumer-generated media, others might tend to conclude there's a reason us right and left coasters live where we do. 
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Source: Viral Video Chart
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