Advergirl Skewers Coke's Move Into Consumer Generated Media

advergirl_header.jpg

Advergirl, fast becoming my new favorite ad blog (if she keeps writing things like this), has offered up, in reaction to reading a Church of the Customer post about Coke's apparent knee jerk foray into consumer generated media, a hilarious but ever so realistic meeting scenario between Big Agency and Big Client on New Media. Give it a read and it will sound like every meeting you've ever been.

by Steve Hall    Jul-12-06   Click to Comment   
Topic: Brands, Consumer Created, Good   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: