Advergirl Skewers Coke's Move Into Consumer Generated Media

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Advergirl, fast becoming my new favorite ad blog (if she keeps writing things like this), has offered up, in reaction to reading a Church of the Customer post about Coke's apparent knee jerk foray into consumer generated media, a hilarious but ever so realistic meeting scenario between Big Agency and Big Client on New Media. Give it a read and it will sound like every meeting you've ever been.

by Steve Hall    Jul-12-06   Click to Comment   
Topic: Brands, Consumer Created, Good   

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