Video Ads Travel, Doritos Invites, Ad Spend Up, Fonts Explode

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- Blip.tv has made this possible through a platform called "cross-post advertising" which allows ads to travel with videos wherever they are viewed: on blip.tv, a show's Web site or blog, iTunes and elsewhere throughout the Internet.

- Through March 23, YouTube is accepting entries for its consumer-generated awards contest. Winners will be announced March 26.

- Following its Crash the Super Bowl Contest, Doritos is inviting people to select the name of its product.

- Nielsen has reported ad spend rose 4.6 percent in 2006 to $139.07 billion. Internet led with a 35 percent gain.

- Cagle thinks the recent LA Times redesign is "font salad" with 22 different typefaces on the front page alone.

- Google has added Checkout buttons to its AdWords ads.

by Steve Hall    Mar-19-07    
Topic: Consumer Created, Newspaper, Research, Video



Cricket Cups, Z100 CGMs, R2D2 Mails, Turner Grinds, Viral A Fad

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- George Parker says close-minded American marketers who buy into the ill-named American sport playoffs which assume America is the world should check out Cricket World Cup which, like football (the kind known to the rest of the world and not Americans), offers a chance to connect with fans the world over.

- New York's Z100 goes all consumer-generated with a new promotion that asks listeners to submit billboard and TV ideas which, if they win, will be shown in Times Square and aired on TV.

- New U.S. Post Office stamps get promoted with RD D2 mail box wraps.

more »

by Steve Hall    Mar-19-07    
Topic: Consumer Created, Events, Online, Outdoor, Radio



Online Game Encourages Community, Existential Advertising

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There's all kinds of time-wasters people can play online and there's innumerable ways for people to win money. There's also hundreds of mindless advertising awards show that offer up nothing more than pretty statues to collect dust in your office. Why not combine all this into something that's fun and involves people outside of the industry as well.

Dubbed existential advertising, Lost (the site, not the show) is a place where people can join, invite others and get creative in doing so. Instead of link-begging (which is all we're up to at this point, sadly), players are urged to come up with creative ways to invite people to the site. For each person that accepts an invitation, the inviter gets a point. If they don't get any points withing a 30 day period, they lose and they are out of the game. If them win, they get $5,000. Give it a try.

by Steve Hall    Mar-17-07    
Topic: Consumer Created, Games, Good, Online



First Super Bowl 2008 Consumer-Generated Effort Launched

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Damn, we just got over all the Super Bowl 2007 hype and now we have to start thinking about Super Bowl 2008 all because three guys decided to launch a Million Dollar homepage-style site, called MyBowlAd, that promises advertisers space on t-shirts the three will wear in a :30 they hope to place in the game with the money they raise. Thanks guys. We were at least hoping to get through the Summer and now we have to create a Super Bowl 2008 category ten months before we normally would have. Anyway, they promise Internet celebrities will join them in their effort. Perhaps they'll hook up with Lonelygirl15.

If the project gets legs, we're destined to hear about companies and products we never knew existed like premiere sponsor Table Shox, a device puts car-like miniature shock absorbers under a table's feet to cure wobbliness. We just can't to see who signs up next.

by Steve Hall    Mar-17-07    
Topic: Consumer Created, Super Bowl 2008



Graphic Artist Makes Grid-Based 80's Ad Mash-Up

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Curiouser and curiouser. Australia-based graphic artist Jason Nelson throws together an odd piece of work called Hermeticon, which uses bits of '80's toy and candy ads to create sound and video collages that spark to life when you type things out into a grid. He calls the results "ad-driven spells."

It reminds us a lot of all the ad generators already flying around except less coherent than usual. That's okay though, we dig it.

It might just be because our childhood connection to Rainbow Brite sparked back to life when she appeared for a moment - just a moment! - on the grid. We can't help but admire the emotional range of a good nostalgic mash-up. That's why we sit on in the dark watching "I Love the 80's" reruns at 2 AM.

by Angela Natividad    Mar-12-07    
Topic: Consumer Created, Games, Good, Online



Stride Takes On Globetrotting Gamer with Dancing Streak

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We've all dreamed of being scouted by someone who happens to notice the pure geniosity of our existence. Most grow up to chock this dear wish off to fancy, but the fantasy actually became reality for Matt Harding.

It's a weird story. The 30-something gamer travels the world with a few buddies and does a goofy dance on tape at every stop they make. Probably because of people sitting at desks all day, the video goes viral. Then it's picked up by Stride Gum, who likes Matt's dance so much they're sending him around the world again.

We dig Matt but don't know how the jig will help hock gum. Will he be chewing and dancing at the same time? We see some liability issues there - some people can't walk and chew gum at the same time. The risk of injury is in fact so vast that chewing gum was banned in Singapore.

by Angela Natividad    Mar- 1-07    
Topic: Consumer Created, Good, Online, Promotions, Video



Asian Poet Shoots Daggers of Diction at Rosie O'Donnell

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We all need our checks and balances. And when the ever-watchful public eye has set its sights on you, the checks can come in torrents. Such is the case with Rosie O'Donnell. For that Chinese "accent" she recently performed on "The View," Rosie's receiving a hailstorm of nasty response from the Asian community.

One that's generating some serious traffic on Youtube is the eloquent and forceful rebuke by poet Beau Sia, whose cool definition of "accent," and snarky "plus-sized lesbian" remark, rang like a slap in the face - and we're not even the targets.

We're not sure what's worse: Trumpster in a spitting rage, or the growing majority of the world's population raging poetic justice against you.

What happened to the funny and gentle Rosie, circa Harriet the Spy? Bring her back. We are scared of this manic new one.

Thanks to Bill for the tip-off.

by Angela Natividad    Feb-28-07    
Topic: Celebrity, Consumer Created, Good, Online, Video



College Co-Eds Appropriate in Da Club, in a Hallway

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Sinless, who by now we suspect spends an unusual amount of time trolling The Fame Game, shares a very white rendition of 50 Cent's In Da Club. Bad rapping and emo glasses aside, we couldn't stop staring at the tassle swinging helplessly from one side of the headliner's hoodie. We are easily mesmerized by little details like that.

"White men can't rap..." our Fame Game-loving friend observes almost wistfully, and even if that's so, they can sure trumpet and clap hands in a cramped space quite decently. When we do our song-and-dance, we normally need a wide berth.

by Angela Natividad    Feb-26-07    
Topic: Bad, Campaigns, Consumer Created, Online



Social Meme Mash-Up Makes Art on Big Ball

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A cross between a collaborative rubber band ball and a chain letter, this piece of "potential art" has been bouncing through the webosphere, inviting collective creative design for an ever-growing montage.

Drawball zooms into a spot about 1/4096th its size, which is where users can leave their mark. The result isn't just a mishmash of arbitrary graffiti; it includes americana logos like Coca-Cola, new pop culture icons like Digg and representations of various subcultures.

Like Wikipedia.org, the Drawball project proves surprising to some: people left virtually unregulated will work together to build something meaningful, even if the meaning can only be seen in the aggregate.

To witness the evolution of Drawball from beginning to end, check out Drawball Playback, where a year's work of collaborative art unfolds. It's a little like watching the progression of mankind in hyperspeed, as various image colonizations and social eclipses take place over the life of the project.

We wonder if human colonizations are this provocative from a distance. Maybe that's why God never intervenes.

by Angela Natividad    Feb-22-07    
Topic: Best, Consumer Created, Online, Trends and Culture



Metallers Ruin Bedroom for Loose Shot at e-Fame

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Sinless points us to The Metallers, a pair of awkward fame-seekers who remind us why heavy metal was so good for the furniture industry. And maybe also the Ritalin industry.

We covered The Fame Game when it first came out and were intrigued back then at what kind of entries appeared. After the long "we-want-your-stuff!" marketing craze, and the small CGM gems that appeared in the Super Bowl, one forgets that for the most part pure consumer-gen will consist mainly of bedroom dancing and awkward pillow-tossing.

by Angela Natividad    Feb-16-07    
Topic: Consumer Created, Online










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