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Support HOPE. Join Obama's Digital Patchwork Quilt! If you're bummed about your creative inability to contribute a musical mash-up to Obama's viral war chest, we're found your solution. Become part of the fabric of "Yes We Can"! Yeah, the video looks all screwed up and snowy for a reason. Mouse over the images and you'll see snapshots of upload-happy Obama worker bees. Just hope they vote, Obama! The site was put together by Syrup for will.i.am, according to A Source of Inspiration. Because a Clinton Doesn't Go Down without a Fight! To win the youth vote Obama stole like a thief in the night, Hillary further strains our suspension of disbelief with "the playlist for YOUR future." It's a UGC support site! (We like how when you mouse over the videos, the bottom right-hand corner says "Posted by Americans!") Does Hillary speak for you?
by Angela Natividad
Feb-21-08
Comments (2)
Topic: Bad, Campaigns, Consumer Created, Online, Political Pepsi, Diet Pepsi Max Super Bowls Ads Get Nut Cracking Mashup Oh God. It's that damn song again. About a month after the Super Bowl, we'd almost rid it from head bobbing around inside your head. Anyway, because some think two Super Bowl spots are better than one, we have this mashup up of Justin Timberlake's Pepsi commercial and the What is Love Diet Pepsi Max commercial. It's been up since February 7 but it's only been seen by 3,300 people. I'm sure we can increase that a bit. HP Exploits Idle Hands with Idolhands Contest HP is looking for the world's most talented hands. Entrants to the Idolhands contest could win $10,000 or one of four TouchSmart PCs. Contest ends February 28. Having sat through five or six of these, we don't imagine the expectations are super-ambitious. If you're Vera Wang or Jay-Z, that is. Other brands have have relegated talent to fancy fingertips include Guinness, Elle MacPherson (in panties, no less!), and Phaeton. Oh, and Campusfood, if soliciting handouts counts. Subway Files Lawsuit Because Some Soapbox Racers Threw Sandwiches At Each Other According to The New York Times, Subway is inexplicably (as in pending lawsuit) pissed at Quiznos because of some "derogatory" user-generated videos that depict Subway unfavorably. Must see to believe (scroll down to view the big offender). Some actual Quiznos ads, depicting people on the street choosing between the two brands, also made it into the lawsuit, but the big stars are the UGC entries from some contest Quiznos ran. Subway is also suing iFilm for running the contest. Current, T-Mobile Pair Up to Lavish Dollars on Would-Be Advertisers If you've ever fantasized about a trip to Scotland, now may be the time to enter what may be the mother of all UGC contests: the Current and T-Mobile VCAM ("viewer-created ad messages") Assignment. We just watched an entry called "Leader of the Pack," which bored us stupid. But it did have bagpipe music. Entries are accepted 'til Feb 25. If your video is worthy of Current airtime, you could win $1,000 -- slave wages in the ad industry, but who are we to judge. If the sponsors want to air your ad elsewhere, you could get anywhere between $5,000 to $50,000. And yeah, somewhere in there is a free trip to Scotland. So start recording, squares. Ford Slaps Brand Enthusiasts, Returns Love With Legal Punch
While brands certainly don't want people using their products, logos and other related imagery to create products of their, own, the hammer that Ford legal dropped on the Black Mustang Club seems a bit heavy handed. Recently the club created a calendar which contained images of club members' cars photographed by the members themselves. Ford didn't take kindly to this and asked CafePress, the service the group had chosen to print the calendars, to kill the project claiming all the images in the calendar are the property of Ford...including the Black Mustang Club logo (this has been clarified in the update below. in actuality, it was CafePress which, based on past Ford trademark dealings, initially refused to print the calendar). It's understandable that a brand would and should do everything it can to protect itself from any kind of potential negative effect but to attack a group of people who, clearly, love the product in question simply for showing their love of that product is, well, idiotic and more harmful to the brand had they done nothing at all. East London Decapitator May Be Girl-Targeting Killer-in-the-Make Sometimes an innocent instance of "sticking it to the man" is not just sticking it to the man. It might be sticking it to women. Literally. Blood and all. Words & Pictures takes a closer look at the activities of the East London Decapitator and observes the lauded ad-manipulator targets women five-to-one. Considering the female half of Adrants is the Queen's Country right now, that's a ratio that literally hurts our necks. Read the analysis, if only for the accompanying "DIE, BITCH" comic. What do you think? Is this all in good fun, or the makings of a carte blanche psycho?
by Angela Natividad
Jan- 7-08
Comments (2)
Topic: Consumer Created, Guerilla, Opinion, Trends and Culture Samsung Teams With Pussycat Doll Nicole Scherzinger For UGC Contest Some might say user-generated ad campiagns are so 2007 but not Samsung who partnered with Brickfish to bring us a video contest in whick people can submit their own versions of Pussycat Doll lead singer Nicole Scherzinger's single "baby Love." The contest is to promote Samsung's camcorder. The winner, determined by popular vote, will take home a Samsung 40 inch LCD HDTV and an MX10 flash memory camcorder. Predictably, most entries are about as good as early round American Idol contestants but we're not going to not get all Simon Cowell nasty and ruin the fun. Rather, let's wallow in the amusement the YouTube generation gleefully shares with the world. Brickfish has enabled and is tracking the viral spread of these video as they make their rounds off the contest site and into the internet ether. There's a cool chart that displays the spread and the viral path the videos took. Booty Baring Babes Give UPS Brand Love What is it about UPS that causes hot women to dress in sexy versions of the delivery company's uniforms and pose alluringly for the camera. The famed "UPS Girl" has been floating around the web for years dressed in high heeled boots, booty-baring, thong-like hot pants, a halter top and the signature cap. She's beautiful. She's girl-next-door cute and she's hot. Apparently, UPS is just fine with this hottie sporting the company's brand. That is unless we've missed the cease and desists...which, of course would be stupid. What brand wouldn't want to have their face in front of every girl-obsessed person in the world? You can see all of her in all her glory here. To say she is fine would be an understatement. 
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Source: Viral Video Chart
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