So there was the Barclaycard slide commercial, remember? It's the one where a guy the office strips down to his underwear andhttp://www.youtube.com/user/Barclaycardcreate commutes home in a giant water slide. And, because it's a commercial hyping Barclay's slideless card, the dude buys a lot of stuff on the way home just buy holding his card near the scanner.
And, yes, it would have been funnier it it had been Donny Deutsch going down the slide in that Speedo. OK, maybe not but it would have fun to watch. OK, maybe not. It would have been repulsive and made us vomit so thank you, Barclay for using some anonymous dude.
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And that's cool, because Grease called and wants its moves back. (Better give up the leather jackets, too.) Hostage swap, anybody?
Helpful cultural sidenote: that guy with the big white stuff around his head is not an angry mashed potato. It is God.
"Back in France," produced by Clipit and directed by Cedric Dubourg, is a sugary protest against Burger King's mid-'90s departure from French soil -- a tribute to how we've managed to enrich the developed world (and are working on the pending one) with our seductive meat patties. Also, it was short-listed at last year's Festival de Meribel. (BK, what do you really need Crispin for?)
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Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year's "Crash the Super Bowl" contest. They are:
1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA
Impressively, they all share Doritos' abrupt frat-boyish brand persona. Almost like they were made by guys cut out of the same mold but of varying degrees of funniness.
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- Wal-Mart's looking to unload its $40 million digital ad account. The shortlist includes Resource, Digitas, MRM, R/GA and Razorfish.
- Digital Mad Men! Watch. Watch. Because Vince Kartheiser talking Caturday is probably the funniest he's been in his short career so far.
- Dell cracks open Design Studio -- where users can pay $75 to get a unique image "permanently tattoed" onto their laptop lids. o_O That's a slightly steeper commitment than the peel-off-friendly GelaSkins.
- Arby's brings hard-ons. I really hope they don't put this on TV.
- MySpace does video streaming on mobile phones. With ad support.
- As of January 1, adult social networks will not be permitted on Ning. (Pretty good) reasons listed in the link.
- YouTube cobbles together digital chamber music orchestra.
by Angela Natividad
Dec- 3-08
Comments (3)
Topic: Agencies, Brands, Campaigns, Commercials, Consumer Created, Mobile/Wireless, Online, Spoofs, Strange, Television, Video
It's bloody disgusting. And knowing that, you can probably guess all that paint isn't coming from a Kelly Moore bucket.
While logic for continuing the campaign may be suspect, I guess it speaks to its undying faith that for the third year in a row, OfficeMax is rolling out Elf Yourself (complete with bigger OfficeMax logo!).
Around this time last year, Elf Yourself had spawned over 11 million self-elfers. This year there's new stuff to look forward to.
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Ingredient brand Intel has decided to dip its toes in the lemming-filled waters of marketing nirvana, otherwise known as social media, with Digital Drag Race, a competition which pits professional digital designers against one another mixed with a consumer-generated aspect for non-professionals.
Launching November 17, a collection of professional designers will spend 70 minutes on a computer powered by the brand new Intel Core i7 Extreme Edition Processor using Abobe Creative Suite 4 to create a 17 second motion graphic using supplied assets; video, music, vector images. The content of the videos are to center on the themes of power, speed and innovation.
After each race, judges will select competitors with the best final product. The first two digital drag races will be unveiled on the Digital Drag Race site on November 17th, after which site visitors will be able to view and vote for their favorite designs.
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"I'm a PC ... and I love the slimming effect of a purple striped shirt."
That's the profound kick-off to "Real PC," one of the :30 TV spots being cobbled together with clips from Microsoft's Upload Your Own 'I'm a PC' Ad! campaign. I saw one last night and winced; what is it about this effort that rings so painfully desperate? See more here.
These user-generated variants manage to be just as quirky and random as the originals, with a little amateur-vid spice tossed in. One guy at ad:tech's Millennial panel said he finds these ads more "democratic" than Apple's snarky but irresistible "Mac vs. PC" spots. He's not wrong; they definitely reek of The People's OS. For whatever that's worth.
Let's just hope Crispin didn't produce them on a Mac this time.
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- Dear HR, please help Jetpacks.
- Danny G. says Circuit City ignores what might have helped them.
- George Parker finds someone to admit why they work in advertising.
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Dawn Hands Have Talent is a UGC contest to promote Dawn Hand Renewal, a dishwashing soap that "improves the look and feel of hands in just five uses." The site also includes a special offer for the soap and a dancing hand game you can play.
The image at left is from an entry titled "Handtasia," though I much prefer the vivacity of "Fingerlina."
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