Subscribe to RSS

Prada Auctions, Yelp Yelped, Mo Rocca Talks Money, and Love Grows on Trees

dead-hobo-and-pony.jpg

- Big spenders who can't be bothered to attend a fashion show: Prada wants your business. Click on "Prototypes Auction" at Prada.com to see what's bid-worthy.

- Product packaging can be vastly improved with the addition of Braille.

- Twitter, allegedly the 439th largest social networking site, is deemed niche but influential. (The niche aspect is part of what makes something influential in the first place ... right?)

- Yelp.com released a self-serving documentary to showcase its whole anti-Zagat, down-with-the-homies feel. The mini-doc was fast made mockumentary fodder by the anti-Yelp Elite, which seem to think Yelp's all about hair. No arguments here. And apparently Yelpers find the mock more amusing.

more »

by Angela Natividad    Apr-29-08   Comments ()    Bookmark and Share     
Topic: Brands, Campaigns, Consumer Created, Online, Poster, Promotions, Trends and Culture, Video

Now There's a Home for Your Lame Home-Made Sports Videos

dan-adam.jpg

That home is "Homestyle Sports."

And when I say "home," I mean a bonafide online show complete with hosts (Dan and Adam!), sponsor (Champion!) and a big-ass box of swag, which Dan and Adam explore between candid sports takes.

The whole thing's kinda like watching "America's Funniest Home Videos" except with two Bob Sagets, a lot of balls and some hoodies.

To be part of all the fear and loathing, upload your own clips to Break.com or YouTube.com/homestylesports. Be sure to tag them with "homestylesports."

by Angela Natividad    Apr- 9-08   Comments ()    Bookmark and Share     
Topic: Consumer Created, Online, Sponsorship, Video

'Bienvenue chez les Ch'tis' Brings Garish Colors Out in Soccer Match

leschtis.jpg

Bienvenue chez les Ch'tis, a movie that plays on southern French stereotypes about northerners (the "Ch'tis"), beat France's beloved La Grande Vadrouille record at the box office with over 17 million views, according to Gael Clouzard of Influencia.net.

Those that don't know what it means to be a Ch'ti got a quick education at a soccer match involving northerner team Lens, when a group unrolled a banner reading "Pedophiles, unemployed and inbred, bienvenue chez les Ch'tis."

Ohhh. So being a Ch'ti is kinda like being a redneck on South Park. Got it.

more »

by Angela Natividad    Apr- 7-08   Comments (2)    Bookmark and Share     
Topic: Bad, Consumer Created, Outdoor, Trends and Culture, Video

Google Hate Website is Back in Business

google-evil.jpg

Ahhh. Nothing spells success like the obsessive, well-indexed and unquenchable hatred of an anti-corporate website.

Rejoining Starbucked, I Hate Microsoft, Untied and Comcast Must Die is Fucked Google, which was shafted in 2006.

We're not sure what tipped the scale back in its favor. Probably had something to do with all those firings. Because the author of Fucked Google has this to say: "I finally have a good stream of pissed-off Google employees feeding me information so you guys can look forward to lots of valleywag-style dirt in the coming days."

more »

by Angela Natividad    Apr- 4-08   Comments (2)    Bookmark and Share     
Topic: Brands, Consumer Created, Online, Opinion

Voyeurism, Vodka and Nudity Wave the Flag for High Art

christiania-07.jpg

Over 21? Neato. That means you can see Christi naked, or at least flashes of nakedness while Christiania -- a vodka company that digs nudity -- walks you through its 2008 NEW CLASSIC NUDE ART competition rules and regs.

What a tease.

In case you weren't clear, we're not talking Christi the supermodel. Christi (short for Christiania) is a vodka, and nudity's its gimmick. That chick at left with the tube-hair? That's a work of art by bobbykro from Christi's 2007 NEW CLASSIC NUDE ART competition.

by Angela Natividad    Apr- 3-08   Comments (1)    Bookmark and Share     
Topic: Brands, Campaigns, Consumer Created, Online

College Students Ask For $25,000 CGM-Style

upromise_tuition.jpg

Look! Look! Look! It's consumer-generated media! That's right. Step on over to Upromise's Tuition Tales (great name) for a glimpse at videos created by students seeking $25,000 to cover college costs. Over the past 12 weeks, a field of hundreds has been narrowed to ten finalist. The winner will be chosen by public vote. As an incentive, Upromise is offering every person who votes a chance to win a $50 gift certificate to Bed Bath & Beyond.

Now if only Upromise would remove the annoying control bar which floats over the bottom of each video, the fullness of every video could be more pleasingly appreciated.

by Steve Hall    Apr- 2-08   Comments ()    Bookmark and Share     
Topic: Consumer Created, Promotions, Video

Because You Know You Have One.

starwars-toes.jpg

Wired wants your best Star Wars tribute photos. Contrary to what you might think, this isn't because George Lucas needs more love. (We've heard that when your net worth is cushioned with many zeroes, life can be quite cozy.) This is actually in honor of Fanboys, an Ernie Cline homage to Star Wars fandom.

Why doesn't anybody ever ask for our Spice Girls tribute photos? We have big shoes! Dolls! Slutty skirts! Dresses made out of the Union Jack! Unsavory images of ourselves in pout-mode! Come ON, guys.

by Angela Natividad    Mar-25-08   Comments ()    Bookmark and Share     
Topic: Brands, Consumer Created, Online, Promotions

Calling All Stillborn Ad Ideas! Your Time is Now

thinking-cap.jpg

Raging Artists wants the ad ideas your boss already told you to bury, along with your dignity and the ugly easter eggs that the children didn't want. On a roll? Good for you. Join the Speckies too.

by Angela Natividad    Mar-24-08   Comments ()    Bookmark and Share     
Topic: Consumer Created, Events

UGC Can Reinforce Existing Brand Messages? Yes, Says Dove

dove-cream-oil-celeste.jpg

According to Collective Intellect, which tracked brand lift for advertisers before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.

Consistency, and refining an old model, were probably key. Dove rehashed last year's campaign strategy: appealing to audience members to produce and rate ads for its Cream Oil product. The winner was a woman named Celeste Wouden, whose spot lacks the slapstick, paging-Cartoon-Network! feel we've come to expect from UGC efforts. In fact, it looks like a stock Dove commercial (and for WAY less money).

Watch the ad at DoveCreamOil.com. Runners-up can be seen in the gallery.

more »

by Angela Natividad    Mar-14-08   Comments (2)    Bookmark and Share     
Topic: Brands, Commercials, Consumer Created, Events, Good, Online, Research, Television, Video

Domino's Pizza Gets All CGM/Web 2.0/Social Media-ish

pizza_hut_outside_box.jpg

Havas' BLM Quantum has unleashed a make-your-own-video (remember when we had simpler names for things?) contest on MySpace in the United Kingdom called Think Outside the Box which urges people to "get green" and recycle their pizza boxes into ingenious new uses.

Have at it CGM (oops, we mean make-your-own-video) fans.

by Steve Hall    Mar- 5-08   Comments (2)    Bookmark and Share     
Topic: Consumer Created, Online, Social

follow-us-on-twitter-bird-160.jpg
    @adrants
    @stevehall