When last we reviewed Mountain Dew's Green Label Art project, its trussed-up bottles were gleaning inspiration from mean tattoos and revisiting their hillbilly roots with artist Peat Wollaeger.
The bottle art in Green Label Art Volume 2 is slicker and more computer-graphicksy. There's also a batch of new proteges on call, including Mike Sutfin, who's done artwork for Dungeons & Dragons and skate brands like DC; and Mark Smith, CD at Jordan (yes, THE Jordan) Brand.
Smith's bottle design, Happy Heads, almost matches my Macbook Gelaskin (now with matching iPhone skins!). Beverage + tech coordination = total identification with the idle style aristocracy. Modding every item in your Muji bag may not send you to heaven, but it will distinguish you from the other cafe/cubicle cogs that also use Macs, own iPhones and drink cold beverages. And getting a foot in front of them is about as close to heaven as you can get if you're alive, agnostic, overpaid and insecure.
View galleries and artist videos, or create your own bottle art at the website (tutorial here).
Before we get into this story, let's make sure everyone is on the same page regarding User-Generated Content. Thanks to Brickfish, which just launched a User-Generated Content campaign for Family Circle and eBay, we have this handy explanation.
"The campaign relies on User-Generated Content [get that??? USER-GENERATED CONTENT!] to reach women across the Web. Brickfish campaigns are designed to spark the creation of brand-focused UGC [that's USER-GENERATED CONTENT, by the way] such as blogs, images, video and audio. Brickfish's content sharing tools enable anyone to view and review submissions, vote on their favorites, and share them with friends and peers using email, Instant Message and postings on hundreds of social networking sites including Facebook, MySpace and many more [get that" MANY MORE!!!]. Brickfish campaigns become extremely viral [that's VIRAL, people! VIRAL! VIRAL is cool!] using a peer-to-peer marketing approach."
Isn't USER-GENERATED CONTENT cool? Neat, huh?
Mike's Hard Lemonade is hard up for some social and consumer generated media action having gone down the road of the personalized fake newscast which, like, everyone is doing to the point of absolute boredom. So it's very likely Mike is really really hard right now for Nashville Star contestant Ashlee Hewitt who, on her own we are assured, has written a song about Mike's Hard Lemonade and how a group of girls used to come into a bar she worked at and ordered Mike's Hard Lemonade.
Hmm. And here I thought only rap artists embedded brands in there music. Of course that could simply be because I never listen to country music. Anyway, here it is. Be happy for Mike and his Hard...Lemonade.
Some people are more dedicated than others. Or more stupid, depending upon how you look at it. If all it takes to appear in a McDonald's promotion is to rob one at gun point and then spend 12 year in prison, then Tamien Bain is one smart man.
After having held up a McDonald's in 1994 when he was a teenager 14 years ago, Bain spent 12 years in prison. Now he's among five finalists in a MySpace BigMacChant jingle competition for the Big Mac. While he was in prison, he took a liking to music and now, at 29, he just may see some glory after his 12 years of hard work.
Now that's dedication.
To nurture the creative minds of future filmmakers, Virgin's "What Happens Next?" campaign poses three unfinished scenarios: "Kidnap," "Police" and "UFO." Each starts at a nowhere-ville diner called the Rattle 'n' Hum.
The snapshots are only a few seconds each and have a Tarantino sheen, so feel free to make use of your local leather-clad gimp. There's also a "designing" tool to help bring the pieces to their conclusions, which range from Devastatingly Minimal to Comic-Con.
Best entry wins TV time! Put together by Host/Sydney.
Capitalizing on culture junkies accustomed to a world they can manipulate with ease, AKQA shot Street Canvas, a promotion for Nike PHOTOiD.
To a cool beat and without narration, the video describes the following process.
Oh look. You can do the virtual wave courtesy of Panasonic as if you were going to be at the Beijing Olympics this summer. Called the World Wide Wave, the site (accessed by clicking World Wide Wave on the lower left hand corner of the Panasonic site) lets people upload their image and become part of a virtual crowd wave.
It's consumer-generated media, you know, according to Hisato Tsugita from Panasonic's corporate communications department. Yea. CGM. It's sweeping the globe like an Al Gore-sensationalized ozone layer hole. Who knew?
We take it for granted that most ads are full of shit most of the time, but every once in awhile you need to take a whole industry to task. This video does that for the woman-targeting yogurt peddlers.
"Yogurt eaters come from every race, but just one socio-economic class: the class that wears gray hoodies. It's that 'I have a Masters, but then I got married' look!"
So when Will Ferrell and Chris Kattan did it in A Night at the Roxbury, it was kinda catchy. When two Belgian dudes (ok, actors Ryan Northcott and David Hayson) do it for Car Dance Party Simulator - created by Happiness Brussells - for the Aygo, it's not quite the same. Oh it's weird and mildly entertaining but lacking that Ferrell/Kattan vibe.
Of course, if you don't like these guys you can check out all the other submissions which are equally as goofy.
Still. I watched it three times. Clearly, I have a problem.
Make the Logo Bigger sent us this ouch-inducing video of some woman falling facefirst off a Segway. It's sort of amazing.
Oh, and here's some help for those confused about the "faceplant" reference.