For The Prodis Foundation, Vitruvio Leo Burnett demonstrated how versatile children with Down's Syndrome are by letting them put together their own ad.
Well, that's how it was sold to us. The ad is more like a (professionally produced?) patchwork of their everyday activities: laughing with friends, winning karate trophies, going dancing, etc.
The video's about two minutes long and quite moving, though it's probably more so when you understand what's being said. In any case, it won an ADC Gold Cube in Corbis' Search for Justice awards show.
Consider this a warning to those that like to overpromise.
Thanks to Jon N. for the image, which originally came from Voidstate, a very good blog written by a man with triplets.
For people that are bored with the power struggle between the charismatic black man and the woman who'll pursue her ambition to the ends of our patience, some relief is circulating the 'net today:
- Why choose if you can combine? (via MarketingProfs)
- Obama, Clinton fight it out jedi-style
And in other (actual) news...
- Obama and McCain have begun seeking VPs. (Well, that's what the story suggests. Obama, for the record, said, "I am not commenting on vice presidential matters, because I have not won this nomination.")
- McCain cuts ties with the Hitler pastor.
- Clinton beats McCain ... at a vodka competition. Four years ago.
Oink Ink Radio needs entries for its 11th annual Dead Radio contest.
"Disheartened copywriters are invited to submit their best radio scripts that have been rejected, passed up, and left to collect dust. Oink then treats the winning copywriter to an expense-paid weekend in either New York or Los Angeles, homes to Oink studios."
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Not that we one more proof point to solidify the fact people who love Macs love Macs and people who...well...let's just say there's no love at all on the PC side of thing, but here is yet another consumer-created ode to Apple greatness. It's set to the tune Again & Again by The Bird and the Bee and demonstrates all the wonderful things Mac can do.
The video was featured on the Unofficial Apple Weblog.
OK, then. After having crapped all over sexism in the office place, why not jump right back into reality: the use of sex, namely ass in this case, to garner attention for the purposes of selling stuff. This is a consumer-created ad for French railway Voyages-sncf.com. See? Even "regular people" know sex sells.
- Check out the projections on the fauxreel website. Not quite sure what they're all about, but watching people alter billboards at high speed can easily kill about four minutes. Without regrets.
- Dentsu Canada's got fauxreel plastering Vespa Squareheads -- Millennials with headlights and mirrored antennae, essentially -- all over Canada.
- MoveOn has finally tapped a winner for its Obama in 30 Seconds campaign. It lacks the flair of the will.i.am mashup, and it's obvious the video was picked because the subject is a converted Republican. Also, MoveOn wants $200,000 from you to help air it.
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You'd think with $25,000 up for grabs and with industry creatives having a "leg up" on the competition, there'd be a flood of industry types entering Budget's Flip for Budget video contest. It's so simple. Easy money. Just whip up a concept explaining how to travel on a budget, grab the video camera, film the thing, submit it and cross your fingers for the $25,000.
Come on people! This is easy money! Screw all those non-industry types trying to cash in on the user-generated content craze when we ad people are the ones who are supposed to be making this stuff...and getting paid for it. Don't let consumers steal your job!
For even more horrific consumer-generated idiocy, be sure to check out ForRent.com's video contest in which people create videos that explain why they should win the $10,000 furniture makeover "through the eyes of their furniture." Make it stop. Please. Make it stop!
Forrester Senior Analyst Jeremiah Owyang has written a concise summary with insightful commentary on the Louis Vuitton brand-jacked Darfur t-shirt situation. Briefly, an artist, Nadia Plesner, created a t-shirt showing a Darfur child holding an LV bag and a little dog.
Imagery sound familiar? It should and that's Plesner's point who explains, "My illustration Simple Living is an idea inspired by the media's constant cover of completely meaningless things [ie. Paris Hilton]. My thought was: Since doing nothing but wearing designer bags and small ugly dogs apparently is enough to get you on a magazine cover, maybe it is worth a try for people who actually deserves and needs attention."
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