Volvo Doesn't Want Any Piece of Our Lov

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In an effort called "A Piece of Your Lov," Volvo invites online users to contribute to the first Volvo XC60 billboard, which looks something like this (except without the "download wallpaper" bar up top).

The image has been cut jigsaw-style. You'll be given a puzzle piece upon which to inscribe a raving little message about the XC60. These notes are called pieces of "Lov," named after the Swedish town of Lov, home of the XC60.

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by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Consumer Created, Online, Outdoor, Social



Lionsgate Copyright Nazis Foil Legit Promotional Effort

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To promote W., Oliver Stone's artistic tribute to America's favorite President (insert eyeroll here), Lionsgate launched the W. Mashup Contest on YouTube.

Use the clips and audio/video composition tools to create your own trailer. Oliver Stone himself gets to decide which is best.

The problem is, YouTube immediately removes entries upon submission. One entrant says, "all that remains of your genius contest entry is the phrase 'This video is no longer available due to a copyright claim by Lionsgate'."

Here is the hole where an entry should be. (In the event that Lionsgate is smart enough to fix this, here's a screenshot.)

A complex promotion for a man who, at the very least, was a complex leader. Maybe they're only suppressing entries by users suspected of storing WMDs.

by Angela Natividad    Sep-21-08    
Topic: Campaigns, Consumer Created, Online, Worst



Crest Whitening Expressions Bigger Than BAM!

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Oh look. How quaint. Yes, it's another consumer generated thingamabogbber. This time around Crest wants people to submit catch phrases (is that laymen for tagline?) in support of the four new flavors of Crest Whitening Expressions. The winning phrase gets the creator $5,000, an all expenses paid trip to the commercial shoot and the appearance of the phrase in the commercial.

Oh yea, "bigger than BAM!" Emeril Lagasse is part of the promotion. Fun, huh?

by Steve Hall    Sep-16-08    
Topic: Consumer Created, Promotions, Video



Skype Shares Laughter Chain.

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"Best of Skype Laughter Chain" is FOUR AND A HALF MINUTES of footage of other people laughing. After awhile you'll be like, "That is one seriously ugly noise."

The video is part of a broader effort where people upload videos of themselves laughing. Sorta like that Gmail thing from last year. The idea is that Skype provides the ultimate setting for mirth and hilarity with its video chat feature. That's cool, and I'm a Skype fan and all, but this "take a giggle, pass it on!" gimmick is lame. It's like a whole campaign composed of inside jokes you weren't let in on.

by Angela Natividad    Sep- 5-08    
Topic: Brands, Campaigns, Consumer Created, Online



Step Right Up, Getchyer Ironic Political Buttons Right Here!

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Inspired by all the election-time media-whoring, Make the Logo Bigger designed buttons that depict what voters McCain and Obama are going after.

Variants include Carnies for McCain, Luthiers for Obama; Fluffers for McCain, Cobblers for Obama; Women for McCain, Women for Obama. (Sure, Obama scored with women when Hillary endorsed him, but the GOP pulled out the big guns when top Republican women rallied in defense of Sarah Palin earlier today.)

For those of you that watched Sarah Palin's acceptance speech at the RNC tonight, the button at left is a tribute to one of the many soundbite-worthy statements she made: "Do you know what they say the difference is between a hockey mom and a pitbull? Lipstick."

...Yeah. I'm holding out for a "Drill baby drill!" pin though, because you know that shit was bananas.

by Angela Natividad    Sep- 4-08    
Topic: Consumer Created, Online, Political, Spoofs



Tom Clancy Too Dense? Cozy Up with a Twiller

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New York Times journalist Matt Richtel has invented a storytelling format called the Twiller. The idea is for Twitter users to follow fictional characters -- which some already do anyway -- as they progress though a plot.

It's not the worst idea ever, and when my friend Atif first explained it to me I thought, "Hey, that sounds sort of like Memento."

Except Twillers are a long-term commitment. Richtel's been developing his plot for the last two months. Follow @mrichtel, tweet by grueling tweet, as he works out the narrative kinks.

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by Angela Natividad    Sep- 1-08    
Topic: Consumer Created, Online, Strange, Trends and Culture



Greenpeace Raids Scrapbooks for Guilt Trips

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Never mind petitions, Greenpeace wants PICTURES. The organization's asking community members to submit photos of dearly-loved things being threatened by global warming. Users are also invited to write a tear-jerking message explaining the photo. All photos and notes will be sent to the Representative for your district.

There were only a couple of submitted photos when I clicked on the link above, and at the time it seemed like it would be hilarious if a bunch of people got together and deluged the site with shots of their ice trays. Then I choked on some tea, and I'm over it now.

by Angela Natividad    Aug-28-08    
Topic: Consumer Created, Online, Political



Bill O'Reilly Mashed Up, Hood Ornaments Hunted, Mad Men Twitterati Reinstated

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- "Fuck it! We'll do it live! Fucking thing sucks!" You tell 'em, Bill, you wild animal you.

- The hood ornament is an endangered species. Is this what people want? We can save pandas but not the Spirit of Ecstasy?!

- New Shepard Fairey exhibition in SF: "Duality of Humanity." Inspired by Joker, the peace-sign-sporting Vietnam soldier in Full Metal Jacket, the show mashes up conflicting symbols of violence and peace. The project also has a strong Red-propaganda-meets-mass-media feel. Tasty.

- It's Bible stories! And Legos! Suddenly Sunday's looking like a party.

- With a nudge from those rascals at Deep Focus, AMC decides the Mad Men Twitter characters -- which it was so quick to boot -- are okay after all.

- Pepsi apparently did a better job of associating itself with the Olympics than Coke did. And it probably spent a helluva lot less money.



Greedy People Sought Far and Wide to Populate New Website

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MediaBuys, LLC has launched a web destination called Greedy People, where, according to the Flash intro, "People will do just about anything for MONEY." Think of it as Bragster with a desperate twang, or Digital Panhandler 2.0.

Users can earn cash for just about anything, and I mean anything. There's a dude on here apparently willing to pay somebody $25 to buy tampons for his "crazy feminist girlfriend." And another guy who'll pay $250 for somebody to talk to his dead relatives. (No prior experience necessary.)

Hell, the economy's weak; here's one more space that's raining money. See print ads here. (Down the right-hand side of the pressie.)

by Angela Natividad    Aug-25-08    
Topic: Consumer Created, Online, Social, Strange



OMG! Breaking! Newsflash! Enfartico Creator Revealed!

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OMFG! Can you believe it! Is it really possible? Could this really be happening? Could we really be getting this excited and worked up over an agency spoof site and the realization it was created by an ad blogger? Apparently so, given the endless press Adomatica's Robert Gilbreath, creator of Enfartico (now defunct), received following the launch and "leaking" of his Enfatico spoof site.

AgencySpy has full on, breathless coverage in lengthy detail for those who want to wallow in the juicydetails of a fake agency website that's managed to garner almost as much press as the agency itself. That said, it's sad Enfatico couldn't just go along with the joke. It's sad they just officiously shut the site down. It's sad they didn't launch their own CGM/UGC/Web 2.0 response. It could have been fun. Oh well. In this instance, the party line was followed to the letter. No company wants it's brand toyed with but Enfartico was hardly doing harm to Enfatico.

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by Steve Hall    Aug-19-08    
Topic: Agencies, Brands, Consumer Created, Spoofs










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